Marketing Daily
Tuesday, November 17, 2009
  • MasterCard Enlists Peyton Manning For Gift Finder

    The Priceless Gift Finder displays appropriate gift selections, along with ratings and reviews from Amazon.com. Purchases can be made at Amazon.com directly through the … Read the whole story

  • 7-Eleven Promo Is 'Elementary, My Dear Watson'

    7-Eleven is launching a series of in-store branding campaigns around films and other entertainment properties this year in a cross-promotion with the Warner Bros. … Read the whole story

  • VW To Retool Showrooms, Starting With Big Apple

    A spokesperson for the Volkswagen brand says the White Frame concept, which was developed for Volkswagen by Novi, Mich.-based CityScape Architects, Inc., "is easier … Read the whole story

  • Nestlé Waters Stresses Regional Brands' Sourcing

    The TV commercial's Poland Spring, Arrowhead and Deer Park versions rolled out earlier this month. The other brands' versions will begin airing next year. … Read the whole story

  • People Stick With Entertainment Subscriptions

    "There's been a whole lot of discussion that people would cut cable and satellite services, and substitute with free content," Russ Crupnick, entertainment industry … Read the whole story

  • Consumers Love Their Supermarket Apps

    So, does all this "app-iness" prove that Americans are increasingly in love with grocery lists, as so much of the "new frugalism" research indicates? … Read the whole story

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  • Reintroduce The Consumer Into The Mix

    e need to stop the insane pursuit of all data on what consumers did and shift our attention instead to understanding why consumers do … Read the whole story

  • Friendless: CMOs Spend Little On Social Media

    Twitter may be booming, Facebook stratospheric, but leading chief marketing officers are apparently yet to send the dollars wildly chasing the traffic, according to … Read the whole story