MediaPost Publications - Marketing Daily 08/31/2021

by Steve Ellwanger

New York, Illinois and California have erected new speed bumps on the road to profitability for third-party food deliverers. Read the whole story

SPIRITS
Bombay Sapphire Spot 'Visualizes Sensations' Of Drinking
by Les Luchter
Ads show "metaphorical installations of the bubbles, vapor mist, sparkling ice cube, citrus and botanical ingredients," says their director. Read the whole story
RESEARCH
Purell Takes Top Spot For Increased Usage
by Tanya Gazdik
"As consumers strive for normalcy, they will continue to depend on some brands at the cost of others," says MBLM's Mario Natarelli. Read the whole story

COMMENTARY
Harry's Flexes Its Funny Bone
by Sarah Mahoney, Staff Writer
The company hopes the ads, developed by Notable, the London-based creative agency, get guys talking about their grooming oddities. Read the whole story
COMMENTARY
Brand Loyalty Among Auto Consumers Falls To Six-Year Low
by Tanya Gazdik, Staff Writer
These shifts indicate there are both risks and opportunities for automotive marketing teams in today's new vehicle marketplace, per IHS Markit. Read the whole story
Is The RFP Process Broken? Most Clients And Agencies Think So
by Joe Mandese
While advertisers and agencies agree the process is broken, that's where they split and the finger-pointing begins. Read the whole story
DoubleVerify Acquires Ad Verification Firm Meetrics, Offers New Ad Transparency Score
by Ray Schultz
DoubleVerify offers a Publisher Inventory Compatibility to showcase the value of inventory. Read the whole story
COMMENTARY
Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
by Laurie Sullivan, Staff Writer
Zeta improves on targeting by providing brands with a cohesive view of all identity-based data, including deterministic behavior, transactional signals, location, country of origin, … Read the whole story