MediaDailyNews Editions for February 2016
MediaDailyNews - Monday, Feb. 15, 2016
Upfront Marketplace Could Return Low Single-Digit Growth
Time Inc. Bought Myspace Parent Viant -- Now What?
KFC Proves TV No Longer Important For Super Bowl Ad Success
Where's The WD-40?
'WaPo' Launches Re-Engage To Keep Mobile Readers Tapping
DigitasLBi Detroit Helps Flint Water Crisis Recovery Effort
Are Pop Culture References Risky Or Safe in Email Marketing?
Wikimedia Reveals Work On Knowledge Graph Search Engine
Brand Keys CLEI 2016: Consumers Raise Engagement And Loyalty Bar Once Again
Clarification: Time Won't Participate In Magzter Gold
Global App Market Forecast To Hit $51 Billion This Year
3Q Digital Rolls Out Managed Paid Search, Social Agency For Startups, SMBs
Tribune, Digital First Bid For 'OC Register'
IPG Posts Strong 2015 Results Including 6.1% Organic Growth
Paramount's 'Zoolander2' Marketing Faux-PSA Deal With NBCU
The DNA Of Danger Vs. The Right Of Privacy
Machines Of Loving Grace: Messaging, Personalization & AI
MediaDailyNews - Friday, Feb. 12, 2016
Anger, Bitterness, And The Beyonce Bump
IPG's Philippe Krakowsky Named Chairman IPG Mediabrands
Analyst To National TV Ad Market: You're Not Dead, Yet
Why Is The Super Bowl Still A Thing?
Report: Pandora's On The Block
Q&A With Rapt Media's Erika Trautman
Broadband Providers Urge FCC To Reject Tough Privacy Rules
Fox, Dish Settle Over Ad-Skipping AutoHop Function
Time Inc. Buys MySpace Parent Viant
Google's, Microsoft's Move To Mobile Changes Future Of Mapping
For Valentine's Day, Physical Shopping Beats Digital
CBS Corp. Scores Big Network Ad Gains In Q4
Nielsen Adds More Business For Total Audience Measurement
Mobile Loyalty To Expand To 3 Billion Phones By 2020
iCrossing Creates New Media Services Unit
Instagram To Roll Out Video View Counts
Magzter Adds 20 Time Inc. Brands To App
Automakers Win Super Bowl At Dealer Web Sites
MediaDailyNews - Thursday, Feb. 11, 2016
OMD Remains Top Gunn, Bests Other Media Shops For 10th Consecutive Year
Louis C.K.: Way OK In Owning His Digital Destiny
Executing Campaigns After Super Bowl Pays Off
Coming Off A Weak 2015, Publicis Expects 2016 To Be 'Year Of Transition'
Big Media Stocks Take Hit
B2B Marketing Doesn't Have To Suck
After #CampDavid, AdBlock Plus Will Host Meetups in U.S.
Google Sets Deadline To Stop Running Display Ads In Flash Format
Twitter: Core Users Dip In Q4, Revs Reach $2.2B
One Third Of Valentine's Day Shoppers Will Shop Online
Turner Sees 5% Growth In 4Q Ad Sales
Retail Most Popular Outstream Mobile Video Category In Q4
Q&A With Rapt Media's Erika Trautman
Gmail Updated With Added Security
Equinix, Forensiq, Fight Ad Fraud In Real-Time Buying
IBT Media Drops Newsweek Paywall
Dentsu Aegis To Acquire Amsterdam Agency
MediaDailyNews - Wednesday, Feb. 10, 2016
Bernie's Artful Smear
Omnicom's New Global Media Agency To Launch 'In A Few Weeks'
A New Way to Determine Corporate Value
NH Primary Day: Mobile Bests Desktop In Calls To Action
Supply Of Mobile Uniques Spikes Super Sunday, Desktop Gets Sacked
E*Trade Media Assignment Goes Into Review
Presidential Hopefuls Battle It Out In Paid-Search Advertising Clicks
Disney's TV Revs Up, ESPN Hit With Subscriber, Programming Woes
Horizon Media Hatches First Incubator Project: VoterGuru
Super Bowl Ad Clutter Grows Again
Twitter Offers Promoted Videos For Brands
Research Shows The Limits Of Viewability
Amobee Analyzes Online Metrics, As Political News Becomes More Interactive
Viacom's Ad Revs Dip; Slower SVOD Results
Meredith Partners With SimpleReach For Content Marketing
Instagram Makes Switching Mobile Accounts A Reality
Small-To-Medium Businesses Need Mobile, But Most Don't Optimize
Criteo Hit $1B in Revenue Last Year
6 Stages of Ad Grief: When A Super Bowl Ad Fails
MediaDailyNews - Tuesday, Feb. 9, 2016
'Wired' To Ad-Block Users: Turn It Off Or Subscribe
Mirren's 'Simply Put' Highest-Rated Super Bowl Spot
Wall Street Analyst Wieser Upgrades IPG To 'Buy' Rating
AOL's Tim Armstrong Reportedly Reaching Out To Yahoo
Time Inc. Unveils New Org For Auto, Pharma, Tech, Telco
Top Super Bowl 2016 Advertisers' Scores Based On Digital Media Performance
Fox Broadcast Quarterly Advertising Gains; Cable Records Smaller Hikes
Majority Of TV Homes Get SVOD Service
Doritos' 'Crash' Contest Runner-Up Out-Ad-Meters $1M Winner
GM, KBB Partner On CPO Vehicle Portal
'Forbes' BrandVoice Guarantees Brand Lift - Or Money Back
Super Bowl: No TV Record, But Stronger Streaming
'New York Times En Espanol' Launches
Wireless Customers Becoming Comfortable Helping Themselves
Super Bowl 50 Killed The Super Bowl Star
Why The 4As Media Guidelines Are Missing The Point
MediaDailyNews - Monday, Feb. 8, 2016
Super Bowl Auto Ads Increase Searches On Edmunds
The Trump-ification Of 2016: The Super Bowl Implodes
At The Super Bowl, Broncos Win, Budweiser Fumbles
Verizon Confirms It Is Weighing Yahoo Bid
Buckets Of Gas, Impressions, And Other Dumb Metrics
Victoria's Secret Sued Over Text-Message Ads
Super Bowl, NFL Out-Of-Home Viewing Rises
Digital Media Stocks Suffer Big Declines
Time Inc. Launches 'Motto' Site, Targets Millennial Women
Fitbit Blazes Into Super Bowl
CPGs Are Big Game Winners Off The Field
Hearst, Conde Nast Create PubWorx To Handle Production, Circulation
Twitter Ups Account Suspensions To Cut ISIS Use
Video, IoT Drive Huge Mobile Device And Traffic Growth
Bing Puts Nearby Mobile First In iOS, Android App Experience
Assembly, CP+B Help Score With Sports Marketing Platform
MediaDailyNews - Friday, Feb. 5, 2016
Instagram Ups Ad Time For Brands
Super Bowl Ads: The Glory, The Greatness, The Marilyns
Meredith May Split Broadcast, Publishing
Today's Super Bowl Advertising Is Entirely Different Ball Game
MEC Makes Two Global C-Level Appointments
From Procurement To Programmatic: Why Nobody Listens To You Anymore
Viacom Names Dauman Chairman
NO MORE Domestic Violence Super Bowl Ad To Run In Third Quarter
Doritos To 'Crash the Second Screen' During Super Bowl
Digital TV Viewers Gain Momentum, But Traditional TV Still Dominates
AAM Creates New Circulation Category For Unlimited-Access Magazine Programs
Charter Expands Net Losses, Gains Video Subscribers
Rubicon Project Kicks Off Global Partnership With Gameloft
Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
AIM Launches Catapult In-House Agency
NYTCO Flat At Year End, Circ Revenues Dominate
MediaDailyNews - Thursday, Feb. 4, 2016
Agency Strikes New Kind Of Unwired Deal, A Step Toward Local Broadcast Programmatic
Amazon Set For Net-Net Dominance
Moonves Promoted To CBS Chairman; Redstone Resigns Top Post
Native Ad Disclosure All About Trust
Bud Light's Super Bowl Ad Bows New Political Party: The Bud Light Party
The Press Should Be A Watchdog, Not Spinmeisters
'Call Me Caitlyn' Named Magazine Cover Of The Year
Michelle Obama: How Publishers Can Reach Millennials
'ESPN Magazine' Hires Overholt, First Female EIC
Google Search Chief Hands Reins To AI Engineering Executive
IBM Discloses Third Agency Acquisition In Two Weeks
Twitter Gives Access To Unregistered Visitors
Yahoo Bets Big On Mobile Search
NBCU Broadcast Networks Beat Cable In Q4 Ad Revenue Gains
Google AdWords Grant To Help Counter Terrorists' Propaganda With Anti-Radicalism
Cisco To Acquire Jasper For $1.4B; Banks On IoT
Placed Launches Out-of-Home Attribution
MediaDailyNews - Wednesday, Feb. 3, 2016
Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' Supply
Will Hispanics Watch Super Bowl 50 In Spanish Or English?
Yahoo Lays Out 'Aggressive' Comeback; Reduces Workforce By 15%
Living In The Age Of 'Hyper' Expectations
Super Bowl Viewers See Ads As Entertainment First, Marketing Second
The Juice Is Loose: FX Makes A Great Miniseries About O.J.
Iowa Political TV: Cruz Airs More Unique TV Spots, Clinton Grabs Most TV Ad Time
'The Atlantic,' 'New York Magazine' Win Top Ellie Awards
Super Bowl 2016 Driving YouTube Content
EU And U.S. Agree On 'Privacy Shield' For Cross-Border Data Transfers
WhatsApp Hits 1 Billion Users, Unclear How To Monetize Success
With Star Wars, Disney Is Strongest Brand
Global Media's Growth Slows, Impacted By Digital
'Bloomberg Markets' Preps Relaunch
Nielsen Forms Partnership With British Consumer Goods Company RB
James Lipton Rejected As Spokesman In TurboTax's Super Bowl Ad
SMG's Winning Super Bowl Strategy
Clinton Narrowly Wins Iowa Primary Amidst Email Scandal
MediaDailyNews - Tuesday, Feb. 2, 2016
If Politics Is A Blood Sport, Politico Seeks To Put More Skin In The Game
Potty Talk
Digital Ads, Political CPMs Jump In Early Primaries
The ANA And 4A's Have -- Predictably -- Split On Transparency
NFL Expands 'Thursday Night Football' With CBS, NBC
Watching TV At Work
'Star Wars' Is Most Powerful Brand, Apple Is Most Valuable
Prevention Goes Ad-Free In Print
Alphabet Breakout Shows Google Driving Revenue For Company
Hot Dogs Without Ketchup? That's Crazy, According To Heinz Super Bowl Ad
More Americans Plan To Watch, Party For Super Bowl
Conde Nast Entertainment Dives Into Unscripted TV
Email Analytics Could Benefit From Data Visualization
Samsung Follows Apple With Android AdBlocker
Facebook Tweaks News Feeds
Microsoft Builds, Tests Underwater Data Center
Media Institute Backs Broadcasters Against FilmOn
Kantar Media And 4C Team Up To Target Voters
« Previous Entries
Next Entries »