MediaDailyNews Editions for February 2016
- MediaDailyNews - Monday, Feb. 15, 2016
- Upfront Marketplace Could Return Low Single-Digit Growth
- Time Inc. Bought Myspace Parent Viant -- Now What?
- KFC Proves TV No Longer Important For Super Bowl Ad Success
- Where's The WD-40?
- 'WaPo' Launches Re-Engage To Keep Mobile Readers Tapping
- DigitasLBi Detroit Helps Flint Water Crisis Recovery Effort
- Are Pop Culture References Risky Or Safe in Email Marketing?
- Wikimedia Reveals Work On Knowledge Graph Search Engine
- Brand Keys CLEI 2016: Consumers Raise Engagement And Loyalty Bar Once Again
- Clarification: Time Won't Participate In Magzter Gold
- Global App Market Forecast To Hit $51 Billion This Year
- 3Q Digital Rolls Out Managed Paid Search, Social Agency For Startups, SMBs
- Tribune, Digital First Bid For 'OC Register'
- IPG Posts Strong 2015 Results Including 6.1% Organic Growth
- Paramount's 'Zoolander2' Marketing Faux-PSA Deal With NBCU
- The DNA Of Danger Vs. The Right Of Privacy
- Machines Of Loving Grace: Messaging, Personalization & AI
- MediaDailyNews - Friday, Feb. 12, 2016
- Anger, Bitterness, And The Beyonce Bump
- IPG's Philippe Krakowsky Named Chairman IPG Mediabrands
- Analyst To National TV Ad Market: You're Not Dead, Yet
- Why Is The Super Bowl Still A Thing?
- Report: Pandora's On The Block
- Q&A With Rapt Media's Erika Trautman
- Broadband Providers Urge FCC To Reject Tough Privacy Rules
- Fox, Dish Settle Over Ad-Skipping AutoHop Function
- Time Inc. Buys MySpace Parent Viant
- Google's, Microsoft's Move To Mobile Changes Future Of Mapping
- For Valentine's Day, Physical Shopping Beats Digital
- CBS Corp. Scores Big Network Ad Gains In Q4
- Nielsen Adds More Business For Total Audience Measurement
- Mobile Loyalty To Expand To 3 Billion Phones By 2020
- iCrossing Creates New Media Services Unit
- Instagram To Roll Out Video View Counts
- Magzter Adds 20 Time Inc. Brands To App
- Automakers Win Super Bowl At Dealer Web Sites
- MediaDailyNews - Thursday, Feb. 11, 2016
- OMD Remains Top Gunn, Bests Other Media Shops For 10th Consecutive Year
- Louis C.K.: Way OK In Owning His Digital Destiny
- Executing Campaigns After Super Bowl Pays Off
- Coming Off A Weak 2015, Publicis Expects 2016 To Be 'Year Of Transition'
- Big Media Stocks Take Hit
- B2B Marketing Doesn't Have To Suck
- After #CampDavid, AdBlock Plus Will Host Meetups in U.S.
- Google Sets Deadline To Stop Running Display Ads In Flash Format
- Twitter: Core Users Dip In Q4, Revs Reach $2.2B
- One Third Of Valentine's Day Shoppers Will Shop Online
- Turner Sees 5% Growth In 4Q Ad Sales
- Retail Most Popular Outstream Mobile Video Category In Q4
- Q&A With Rapt Media's Erika Trautman
- Gmail Updated With Added Security
- Equinix, Forensiq, Fight Ad Fraud In Real-Time Buying
- IBT Media Drops Newsweek Paywall
- Dentsu Aegis To Acquire Amsterdam Agency
- MediaDailyNews - Wednesday, Feb. 10, 2016
- Bernie's Artful Smear
- Omnicom's New Global Media Agency To Launch 'In A Few Weeks'
- A New Way to Determine Corporate Value
- NH Primary Day: Mobile Bests Desktop In Calls To Action
- Supply Of Mobile Uniques Spikes Super Sunday, Desktop Gets Sacked
- E*Trade Media Assignment Goes Into Review
- Presidential Hopefuls Battle It Out In Paid-Search Advertising Clicks
- Disney's TV Revs Up, ESPN Hit With Subscriber, Programming Woes
- Horizon Media Hatches First Incubator Project: VoterGuru
- Super Bowl Ad Clutter Grows Again
- Twitter Offers Promoted Videos For Brands
- Research Shows The Limits Of Viewability
- Amobee Analyzes Online Metrics, As Political News Becomes More Interactive
- Viacom's Ad Revs Dip; Slower SVOD Results
- Meredith Partners With SimpleReach For Content Marketing
- Instagram Makes Switching Mobile Accounts A Reality
- Small-To-Medium Businesses Need Mobile, But Most Don't Optimize
- Criteo Hit $1B in Revenue Last Year
- 6 Stages of Ad Grief: When A Super Bowl Ad Fails
- MediaDailyNews - Tuesday, Feb. 9, 2016
- 'Wired' To Ad-Block Users: Turn It Off Or Subscribe
- Mirren's 'Simply Put' Highest-Rated Super Bowl Spot
- Wall Street Analyst Wieser Upgrades IPG To 'Buy' Rating
- AOL's Tim Armstrong Reportedly Reaching Out To Yahoo
- Time Inc. Unveils New Org For Auto, Pharma, Tech, Telco
- Top Super Bowl 2016 Advertisers' Scores Based On Digital Media Performance
- Fox Broadcast Quarterly Advertising Gains; Cable Records Smaller Hikes
- Majority Of TV Homes Get SVOD Service
- Doritos' 'Crash' Contest Runner-Up Out-Ad-Meters $1M Winner
- GM, KBB Partner On CPO Vehicle Portal
- 'Forbes' BrandVoice Guarantees Brand Lift - Or Money Back
- Super Bowl: No TV Record, But Stronger Streaming
- 'New York Times En Espanol' Launches
- Wireless Customers Becoming Comfortable Helping Themselves
- Super Bowl 50 Killed The Super Bowl Star
- Why The 4As Media Guidelines Are Missing The Point
- MediaDailyNews - Monday, Feb. 8, 2016
- Super Bowl Auto Ads Increase Searches On Edmunds
- Demented
- The Trump-ification Of 2016: The Super Bowl Implodes
- At The Super Bowl, Broncos Win, Budweiser Fumbles
- Verizon Confirms It Is Weighing Yahoo Bid
- Buckets Of Gas, Impressions, And Other Dumb Metrics
- Victoria's Secret Sued Over Text-Message Ads
- Super Bowl, NFL Out-Of-Home Viewing Rises
- Digital Media Stocks Suffer Big Declines
- Time Inc. Launches 'Motto' Site, Targets Millennial Women
- Fitbit Blazes Into Super Bowl
- CPGs Are Big Game Winners Off The Field
- Hearst, Conde Nast Create PubWorx To Handle Production, Circulation
- Twitter Ups Account Suspensions To Cut ISIS Use
- Video, IoT Drive Huge Mobile Device And Traffic Growth
- Bing Puts Nearby Mobile First In iOS, Android App Experience
- Assembly, CP+B Help Hotels.com Score With Sports Marketing Platform
- MediaDailyNews - Friday, Feb. 5, 2016
- Instagram Ups Ad Time For Brands
- Super Bowl Ads: The Glory, The Greatness, The Marilyns
- Meredith May Split Broadcast, Publishing
- Today's Super Bowl Advertising Is Entirely Different Ball Game
- MEC Makes Two Global C-Level Appointments
- From Procurement To Programmatic: Why Nobody Listens To You Anymore
- Viacom Names Dauman Chairman
- NO MORE Domestic Violence Super Bowl Ad To Run In Third Quarter
- Doritos To 'Crash the Second Screen' During Super Bowl
- Digital TV Viewers Gain Momentum, But Traditional TV Still Dominates
- AAM Creates New Circulation Category For Unlimited-Access Magazine Programs
- Charter Expands Net Losses, Gains Video Subscribers
- Rubicon Project Kicks Off Global Partnership With Gameloft
- Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
- AIM Launches Catapult In-House Agency
- NYTCO Flat At Year End, Circ Revenues Dominate
- MediaDailyNews - Thursday, Feb. 4, 2016
- Agency Strikes New Kind Of Unwired Deal, A Step Toward Local Broadcast Programmatic
- Amazon Set For Net-Net Dominance
- Moonves Promoted To CBS Chairman; Redstone Resigns Top Post
- Native Ad Disclosure All About Trust
- Bud Light's Super Bowl Ad Bows New Political Party: The Bud Light Party
- The Press Should Be A Watchdog, Not Spinmeisters
- 'Call Me Caitlyn' Named Magazine Cover Of The Year
- Michelle Obama: How Publishers Can Reach Millennials
- 'ESPN Magazine' Hires Overholt, First Female EIC
- Google Search Chief Hands Reins To AI Engineering Executive
- IBM Discloses Third Agency Acquisition In Two Weeks
- Twitter Gives Access To Unregistered Visitors
- Yahoo Bets Big On Mobile Search
- NBCU Broadcast Networks Beat Cable In Q4 Ad Revenue Gains
- Google AdWords Grant To Help Counter Terrorists' Propaganda With Anti-Radicalism
- Cisco To Acquire Jasper For $1.4B; Banks On IoT
- Placed Launches Out-of-Home Attribution
- MediaDailyNews - Wednesday, Feb. 3, 2016
- Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' Supply
- Will Hispanics Watch Super Bowl 50 In Spanish Or English?
- Yahoo Lays Out 'Aggressive' Comeback; Reduces Workforce By 15%
- Living In The Age Of 'Hyper' Expectations
- Super Bowl Viewers See Ads As Entertainment First, Marketing Second
- The Juice Is Loose: FX Makes A Great Miniseries About O.J.
- Iowa Political TV: Cruz Airs More Unique TV Spots, Clinton Grabs Most TV Ad Time
- 'The Atlantic,' 'New York Magazine' Win Top Ellie Awards
- Super Bowl 2016 Driving YouTube Content
- EU And U.S. Agree On 'Privacy Shield' For Cross-Border Data Transfers
- WhatsApp Hits 1 Billion Users, Unclear How To Monetize Success
- With Star Wars, Disney Is Strongest Brand
- Global Media's Growth Slows, Impacted By Digital
- 'Bloomberg Markets' Preps Relaunch
- Nielsen Forms Partnership With British Consumer Goods Company RB
- James Lipton Rejected As Spokesman In TurboTax's Super Bowl Ad
- SMG's Winning Super Bowl Strategy
- Clinton Narrowly Wins Iowa Primary Amidst Email Scandal
- MediaDailyNews - Tuesday, Feb. 2, 2016
- If Politics Is A Blood Sport, Politico Seeks To Put More Skin In The Game
- Potty Talk
- Digital Ads, Political CPMs Jump In Early Primaries
- The ANA And 4A's Have -- Predictably -- Split On Transparency
- NFL Expands 'Thursday Night Football' With CBS, NBC
- Watching TV At Work
- 'Star Wars' Is Most Powerful Brand, Apple Is Most Valuable
- Prevention Goes Ad-Free In Print
- Alphabet Breakout Shows Google Driving Revenue For Company
- Hot Dogs Without Ketchup? That's Crazy, According To Heinz Super Bowl Ad
- More Americans Plan To Watch, Party For Super Bowl
- Conde Nast Entertainment Dives Into Unscripted TV
- Email Analytics Could Benefit From Data Visualization
- Samsung Follows Apple With Android AdBlocker
- Facebook Tweaks News Feeds
- Microsoft Builds, Tests Underwater Data Center
- Media Institute Backs Broadcasters Against FilmOn
- Kantar Media And 4C Team Up To Target Voters
