MediaDailyNews Editions for March 2019
MediaDailyNews - Friday, March 15, 2019
Fox Corp. Forecast To Earn Stronger Profits From Carriage Fees, Sports TV Ads
Facebook Faces Criminal Probe Over Privacy
Streaming Sports Network DAZN Fires Up Ad Business
YouTube Brand Safety Blowback Appears Short-Lived
Snap's Stock Rises On Expected Ad Revenues
Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Microsoft Bing 3D Ad Format Created For Samsung On Desktop, Mobile, Available In U.S.
Mayor Donny Deutsch? Second-Generation Ad Man Considers New York City Bid
It's a Great Country -- IF You Own It
Fox News' Pitch To Advertisers: Stick With Our Numbers
CBS/All Access App Downloads Soar, OTT Remains Dominated By Big 4
MediaDailyNews - Thursday, March 14, 2019
IAB Tech Lab Releases Final Version Of App-Ads.Txt
FreeWheel Unveils Media Unit At Upfront, Inks Vizio Deal
Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018
Carat Taps Amplifi's Wong As U.S. COO
Syndicated Shows Endure Viewership Drop
Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball Tournament
Forecast: Esports Hits $214M In Advertising, Sponsorship In 2020
Disney+ Expected To Score With Consumers
MediaDailyNews - Wednesday, March 13, 2019
Set-top Boxes May Underrepresent Minority Populations
Facebook Revamps, Provides 3 New Relevance Metrics
Google Smart Targeting Serves Ads Based On Propensity To Spend In Apps
Adobe Advertising Cloud Search Adds Support For Google Target CPA, ROAS Bidding
CBS Takes Full Control Of Cabler Pop
Obit: 'Adweek' Cofounder Pen Tudor, Dead At 89
Will TV Station Groups, Networks Compete For National Ad Dollars?
Senators Propose Banning Behavioral Targeting Of Teens Under 16
California Privacy Law Could Revive 'Do-Not-Track' Tools
MediaDailyNews - Tuesday, March 12, 2019
GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers
TV Spend For Theatrical Movies Down 18% In Q1
AT&T's HBO Shakeup Suggests Big Changes Coming Ahead Of Streaming Launch
Hulu To Make Ad-Supported Tier Free For Spotify Premium Subscribers
RadioOne-Reach Media Promotes Rahmani To SVP, National, Network Sales
New Vizio-Led Addressable Ad Group Develops Standards For Smart TV
AI Spending Projected To Reach $35.8 Billion This Year; Retail Leads
'BuzzFeed' Focuses On New Revenue Streams, Social Media
MediaCom: Most Media Award-Winning Network, Shop, And Campaigns In 2018
Did 1 in 5 Millennials Just Ditch Linear TV Ads?
'Wife Swap' Is Latest Reality Revival For Basic Cable
MediaDailyNews - Monday, March 11, 2019
NBC News Streaming Service To Launch In May
TV On-Air Promos Dip Slightly Year-On-Year
Disney+ Could Draw 160M Global Subscribers, As Company Opens Its 'Vault'
Podcast Listening Exploded In 2018
Kantar Goes 'Self-Serve,' New Marketplace Taps Long-Tail Research Demand
The War On Digital Ad Fraud Is Not Winnable -- Let's Reset The Argument
AI, Camera Module Tracks Customer Reaction To DOOH Advertising
MediaRadar Launches AI Solution To Help Publishers Predict RFPs
'Project Runway' Is Refashioned Without Heidi Klum And Tim Gunn
MediaDailyNews - Friday, March 8, 2019
U.S. OOH Ads Produce Strong 2018 Growth
Advertisers Should Vary Dayparts, Cablers To Secure Best Reach
Amazon, Sinclair, Yankees Close To Buying YES For $3.5 Billion
What Makes March So Mad: New Report Breaks Down NCAA Tournament By Fan/Audience Type
OOH M&A: Talon Expands U.S. Footprint With Purchase Of Grandesign
Your Privacy Is Gone (Forever)
Data Quality Update
MediaDailyNews - Thursday, March 7, 2019
Publicis Unit Unveils New Audio Ads Matching Creative To Each User's Musical Taste
Who's On 'Unified First?' According To Google, You Will Be
Stop & Shop Taps Havas For Media Duties
Report Finds Industry Salaries Well Into Six Figures
Google Brings Shoppable Ads To Image Search
Can Facebook Become Synonymous With Privacy?
Gillette Strikes Global Marketing Deal With Twitch
U.S. Households Feel The Need For Speed, Will Upgrade Broadband Access
DNC Bars Fox News From Democratic Presidential Debates
Auto Industry Forecast To Spend $11B On Local Advertising in 2019
Facebook's Reputation Takes Serious Hit
FEC Urged To Finalize Online Disclaimer Rules
Google Eliminates Paid-Search Average Position Metric
Sen. Markey Unveils Bill To Restore Net Neutrality
Movie Marketing Executive Michael Gray Dies At 87
'The Wall Street Journal' Boosts Newsroom With New Hires
MediaDailyNews - Wednesday, March 6, 2019
Samba TV Integrates With Google To Measure TV Tune-In
Facebook Study: That's A Nice ROI You've Got There, It Would Be A Shame If Anything Happened To It
Publicis Merges Media Shops Spark Foundry, Blue 449
Brands Lose Up To An Estimated $50 Billion Annually From Ad Fraud
The 'Bullshit' Pulpit
Race For Prime-Time 18-49 Demo Tightens, Overall Viewing Down
Turner Is Gone With The Wind In AT&T Restructuring
IAB: 78% Of Brands Expect To Spend More On Data In 2019
Time To Restore An Investment Approach To Media
Facebook Isn't Fazed By Worldwide Regulation Threats
Survata To Measure Ad Impact On Hulu
AT&T Revamps Time Warner, Faces Digital Challenges
The Future Of Satellite TV Is Unclear
MediaDailyNews - Tuesday, March 5, 2019
NBC's Prime Pod Effort Scores High Ad Metrics
Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental Reach
Tremor Video DSP Expands CTV Business Ahead Of RhythmOne Acquisition
Auto Ad Spend Slows As Trade Tensions Rise
Hulu And YouTube Prepare To Overtake Satellite Giants Atop Streaming Bundle Market
Is WarnerMedia Draining Talent Or Melding Content?
Is Adland Brexit-Proof?
MediaDailyNews - Monday, March 4, 2019
Forecast: U.S. Advertising To See 7.6% Uptick In 2019
Twitter Looks To Improve On Mobile, Direct-Response Advertising
Viacom Completes Pluto TV Acquisition, Strengthens Video Offers
Read: Kantar Deal Will Be Announced By The End Of Q2
How To Be Human
Vimeo Kicks Off New Brand Campaign
Firm Combines Email Services With Social Media And Digital Ad Buying
Real-Life Game Of Thrones As AT&T Dragon Absorbs Time Warner
« Previous Entries
Next Entries »