MediaDailyNews Editions for November 2019
- MediaDailyNews - Thursday, Nov. 14, 2019
- Lufthansa Group Names Mindshare Its Global Media Agency
- Report Finds Agency Digital Ad Fraud Rates Drop To 1.41%, Lowest So Far
- Dentsu Unveils Bifurcated Management Structure Based On Two Networks: Japan And Aegis
- Kantar's BrandZ: Good Luck Taking On Netflix In Streaming Game
- Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable?
- Disney+ Overdelivers: 10 Million Subscribers At Launch
- Disney's 'Mandalorian' Is Clint Eastwood In Outer Space
- Viacom Sees (Small) Full-Year U.S. Ad Revenue Gain For First Time In Six Years
- Do Data and Creative Mix? Q&A With VMLY&R's Craig Elimeliah
- MediaDailyNews - Wednesday, Nov. 13, 2019
- eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline
- Streaming Services Amp Up National TV Ad Spending
- Disney+ Hit By Launch-Day Tech Glitches
- CBS Launches Streaming Channels On Pluto TV
- Ruling Threatens Ad-Blocking Tools, Says Digital Rights Group
- Cover Story: High Times' First 'Poster Child'
- Mixed Signals For Black Friday, Cyber Monday: Consumers Opt For Digital Vs. Broadcast
- Massive Phone Support Can't Save Spicer As He Departs 'DWTS'
- Twitter Drafts Policy To Battle Deepfakes
- MediaDailyNews - Tuesday, Nov. 12, 2019
- Are Sports Betting Sponsorships Right For Your Brand?
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
- ABC To Stop Releasing Live Program/Same Day TV Viewing Data
- Analyst: Alphabet Shows 'Unprecedented' Ad Revenue Growth
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
- Pre-Sales Of Disney+ Reveal Range Of Consumer Demand, Price Elasticity
- Will Future Premium Video Deals Include Ad Time?
- Brave New World: How Subscription Streaming Will Impact TV
- Time To Get (Seriously) Serious About Universal Ad-ID Adoption
- MediaDailyNews - Monday, Nov. 11, 2019
- U.S. Ad Market Expands To Highest September Ever
- GroupM: SVOD Emerges As Multibillion Ad Category, Growing Incrementally Per Year
- Correction: MediaPost All Stars Will Be Celebrated Jan. 23, 2020
- Beauty Ad Spending Shifts From TV/Magazines To Digital, Reflects E-Commerce Trend
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
- Facebook Reportedly Mulls Curbs On Microtargeted Political Ads
- National TV Ad Spend Up Per Week, Broadcast's Premiere Week Down 10%
- Influencer Marketing Has Peaked -- Here's What's Next
- TiVo Positions To Profit From Viewers' Content Confusion
- MediaDailyNews - Friday, Nov. 8, 2019
- Nielsen Splits: Keeps 'Media,' Spins 'Connect' Into Separate Company
- How I Will Win The Streaming Wars
- Netflix CEO: Viewing Time, Not Subscriber Counts, Will Determine Streaming Wars' Winners
- Ad Industry Remains Diverse, Albeit At Less Senior Levels
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law
- Kenshoo Launches Agency Partnership Division Led By Agency Vet DuBois
- Riot Games' Partnership With Louis Vuitton Shows The Future of Marketing In Gaming
- The Reiser Method: Actor-Comedian Performs His Masterpiece
- Media Outlets Band Together For "Protect Press Freedom" Campaign
- Thank You For The Information
- MediaDailyNews - Thursday, Nov. 7, 2019
- Facebook's $40 Million Settlement Over Video Metrics Moves Forward
- Cover Story: The Impeachment Of You Know Who
- Local U.S. Advertising To Rise 6% In 2020, With Digital Media Higher, Traditional Media Flat
- How Online Advertising Could Help Win 2020 Election
- More Streamlining In The Works At MDC Partners As Revenue Dips In Q3
- Facebook Hauled Into Court Over Cambridge Analytica By California AG
- Late-Night Hosts Are Too Old For Childish Game-Playing
- Should TV Journalists Question Political Ads On Their Shows?
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
- Riot Games' Partnership With Louis Vuitton Shows The Future of Marketing In Gaming
- R/GA, IPG Partner On New Startup Studio Focused on Data Management
- Comscore Names Bill Livek CEO; Will Consider Strategic Options To Raise More Capital
- Survey: Consumers Want Brands To Take Political Stands
- Fake News Runs Rampant On Facebook As 2020 Election Looms
- Fox Posts Mixed Q3 Results, Strong In Sports, Entertainment, Softer In News
- MediaDailyNews - Wednesday, Nov. 6, 2019
- Hill Holliday Taps Havas' Sudit As Chief Media Officer
- AXA Awards Media To WPP, Retains Publicis Groupe For Creative
- Former WarnerMedia Ad Chief Donna Speciale Appointed To NCM Board Of Directors
- Comscore Names Bill Livek CEO; Will Consider Strategic Options To Raise More Capital
- Rapp NY Names New Managing Director
- Ad Industry Remains Diverse, Albeit At Less Senior Levels
- FTC Tells Influencers To Disclose Paid Endorsements -- Again
- Study: Consumers Report When Brand Ads Annoy Them
- NFL Must Approve Energy Drink Ads
- MediaDailyNews - Tuesday, Nov. 5, 2019
- Castree Out As GroupM North America Chief
- MediaPost's 2020 'All Star' Inductees
- Industry Execs Now Actively Research Profiles Of Others, LinkedIn Dominates
- Connected TV Projected To Have Sustained Double-Digit Ad Growth
- Streaming Video Quality Is Improving, But 40% Of Ad Starts Fail
- NBA Digital, Turner Start D2C TV Streaming Platform Featuring Live Games
- Comcast Spotlight Rebrands As Effectv, Adds Addressable Products
- New Panera AR Ad Unit Lets Customers 'Play With' Their Food
- Adobe, NYT, Twitter Team To Authenticate Digital Content 'Attribution'
- MediaDailyNews - Monday, Nov. 4, 2019
- GroupM To Advertisers: The Next New Thing May Be Outdoor, Radio & Print
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says
- TV Stations Can't Afford To Reject Political Ads
- Apple Boosts Apple TV+ Marketing Pre-Launch, Disney+ Ups Spend
- Report: NBCU Considers Making Peacock Free To All
- Half Life Of Brand Crisis: For Many Consumers, It's Half An Hour
- How Women's Representation Became The Unofficial Theme Of Advertising Week
- 'Terminator: Dark Fate' Lives Up To Its Name At The Box Office
- MediaDailyNews - Friday, Nov. 1, 2019
- World Series Game 7 Scores 21.2 Million TV Viewers
- Twitter Has Demonstrated Leadership
- Americans Flunk Digital Knowledge Test, A Third Think They Already Have 5G
- Advertising (Like Journalism) Isn't Perfect
- Martin Joins Zenith In New Tech Role
- Amazon Takes Credit For 115% Leap In Ecommerce Ad Spending
- Streaming Wars Not For Faint Of Heart: Bye-Bye Vue, Vudu
- Forecast Predicts Advertising/Marketing Pacing The Overall Economy
