MediaDailyNews Editions for October 2021
MediaDailyNews - Tuesday, Oct. 26, 2021
'Merged Media' Agency Network Red Havas Expands Into Top International Markets
Role Of Corporate Communications Rises, Encroaches On Advertising, Media, Marketing
GroupM, Hogarth Team On Addressable Content Offering
Obit: Harvard Professor Alvin Silk, Dead At 85
Well, Good Night, John Boy! CW Has A New 'Waltons' Movie
Facebook Papers Show Company Questioning Its Core Features
What's Wrong With TV Audience Measurement, How To Fix It
Whatever Happened To The Google Of 2001?
Facebook Cites Apple Privacy Change For Q3 Ad Slowdown, But Shares Rise Anyway
Nielsen Strikes Digital Ratings Deal With Roku
Will Social Media's Snap Woes Become TV's Troubles?
House Republicans Want YouTube, TikTok, Snap To Turn Over Research About Minors
Trump Wants To Make A New Media Buck - Will It Work?
How To Reach Different Sides Of The Climate Change Divide
U.S. Chamber Of Commerce Unveils Brand Makeover
Most Consumers Prefer Online Ads In Exchange For Free News
'Hillbilly Elegy' Author Urges Court To Declare Google A Common Carrier
MediaDailyNews - Monday, Oct. 25, 2021
Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Yanking The Supply Chain (Other Economic Indicators, Too)
'Dune' Tops $40M At Box Office, $15.8M TV Ad Spend For Theatrical/HBO Max Debut
Duplicate Profiles Make Facebook's User Measurement Unreliable
OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
Not-Very-Old Show '4400' Is Reimagined As Race Allegory
Within Wins Digital Media AOR Duties For Rite Aid
Ad Execs Turn Their Focus To 'Content,' 'ROI'
Poll: Viewers Want Laughs, Not Politics In Super Bowl Ads
Google, Apple, PayPal And Others Questioned Over Data Practices
Illicit Web, Search Engines, Browsers Become Security Risk
Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
News Anchor's Lawsuit Will Have 'Far Reaching Consequences,' Facebook Warns
MediaDailyNews - Friday, Oct. 22, 2021
Ad Economy Rose 10.2% In September, Expansion Continues To Decelerate
Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
Trump's New Social Media Network Unstable
Reports Of Trump Deal Rally Acquisition Target's Stock
Reasons For 'Squid Game' Runaway Popularity Are Elusive
Facebook Customizes Ads, Measures Ad Performance To Support SMBs
Zuckerberg Sued By Washington, D.C. Over Cambridge Analytica Debacle
Oversight Board Says Facebook Didn't Reveal Cross-Check System When Asking for Guidance on Trump
Let's Not Screw This Up
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Google: YouTube To Exit New Roku Devices As Of Dec. 9
Open Programmatic Ad Spend On CTV Grows 50%
IPG Posts 15% Organic Growth In Q3, Upgrades Full-Year Guidance
Havas Posts Nearly 18% Organic Revenue Growth In Q3
Internet Service Providers Draw On Broad Array Of Data, Share It In Surprising Ways, FTC Says
WarnerMedia's Q3 Revenue Growth Driven By HBO Max, Ad Revenue Down 12%
MediaDailyNews - Thursday, Oct. 21, 2021
Study Finds Gaps In Ad Spending Vs. Consumer Consumption Worldwide, U.S.
The Bully Pulpit Project: Genius Glut Redux
Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
Playboy Debuts New NFTs: Playboy Rabbitars
Ad Viewability Mostly Improves Among Digital Media
Instagram Updates Insights Platform: Enhances Data For Marketers, Creators
Facebook Fined By U.K. Competition Regulator Over Giphy Acquisition
Top 10 List: New Facebook Brand Names
'America' In The Title: Brand Benefit Or Brand Risk?
If PayPal Buys Pinterest
Meeting NYC's Growing Tech Needs: Q&A With NYC Media Lab's Rosenbaum
The Art Of Data-Driven Storytelling
In Changing Digital World, Consider Incentivized Advertising
Kroger Launches Private Marketplace To Support First-Party Ad Targeting
One In 40 Scanned Ads Don't Meet IAB Standards
Inside Netflix's Monetization Model: Future Values Of Hit TV Series
MediaDailyNews - Wednesday, Oct. 20, 2021
Dentsu Creates 'Attention' Metric For Media Planning And Buying
The New Agency: This Time It's Personal
Under-Siege Facebook To Reveal Corporate Rebrand
Media.Monks Takes Brands Into The Metaverse
CBS 'Activist' Reality Show Derailed By Activists
4A's Adds Dentsu's Freemore, Others To Management Team
TikTok Honors Top Creators With Discover List
Brands Struggle To Find The Right Influencers
Brave Replaces Google As Default Search Engine In Its Browser
Affluent Households Boost Media Consumption, Even As Economy Reopens
Deloitte Digital Launches 'Ethos' Practice
FCC Acting Chief Seeks To Crack Down On Unwanted Robotexts
Omnicom Reports Q3 Organic Growth Of 11.5%
The Terrors Of New Technology
Trump Derides Colin Powell In Fundraising Email
Judge Dismisses QAnon Suit Against YouTube Over Takedowns
MediaDailyNews - Tuesday, Oct. 19, 2021
OMG To 'Certify' Media Supply Chain For Diversity
Essence Wins Consolidated Media Account For Deutsche Bank
Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Snap Unveils AR Content Studio: Touts P&G, Verizon, WWE, Shake Shack As Charter Clients
Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
New For Fall: Fame Is Fleeting In ABC's Intriguing 'Queens'
Marketers Are Studying Brand Safety, Chatbots
Clif Bar Uses Phone Tech To Reward Movement With Music
Judge Sides With Amazon In Battle Over 'Buy' Button
Watchdogs Urge Senate To Confirm Privacy Expert Bedoya To FTC
Apple iOS Drives $3B In Consumer Spend On YouTube
Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
My Dog's Right To Poop In Public
GroupM's Essence Expands To France
Study: Consumers Fear Martech, But Don't Mind Collection Of Their Email Address
Will The (Los Angeles Auto) Show Go On?
Gannett Snares $516 Million In Refinancing To Pay Down Existing Loan
MediaDailyNews - Monday, Oct. 18, 2021
UM Named Media AOR For Storck USA
Garfield At A Little Less Large
Call For Entries: The 2021 MediaPost All Stars
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
Merkle Newly Appointed Global CEO Speaks About Advertising
Showtime's 'Wakefield' Is Year's Most Surprising Drama Series
'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Online Marketplaces Capture Bigger Share Of Digital Ad Dollars
Nielsen Refreshes Brand Image, Focuses On Audience, Media Future
A Call To Advertise Responsibly In Digital
Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Report: 1 In 7 Will Leave The Marketing Industry Due To A Lack Of Diversity & Inclusion
Newspaper Industry On The Brink, Losing Ads, Coverage And Staff
Google, NBA Sign Multiyear Marketing And Tech Partnership
Production Union, Studios Reach Tentative Deal, But Outcome Of Vote Uncertain
Broadcasters And Locast Agree To Settle Streaming Battle
MediaDailyNews - Friday, Oct. 15, 2021
Advertising No Longer The Least-Trusted Profession, But Not By Much
Mediassociates Bolsters Staff, Leadership Team As Client Roster Expands
Diversity-Themed 'Social Experiment' Show Is Not For Everyone
New Agency Group To Be Led By Former Reprise CEO
Mediahub Wins Farfetch Global Comms Planning, Media-Buying Account
Snapchat Partners With Universal On Halloween Kills AR Lens
Why The Media Should Care About Crypto
Media Buyers See Growth Ahead For In-Game Advertising
Changing Of The Guard At Merkle
Senate Antitrust Bill Would Prohibit 'Dominant Platforms' From Hindering Competitors
Big Brands, Agencies Join NBCU Measurement Innovation Forum
Ad Industry Icon John McGarry Dies At 81
IronSource To Acquire Tapjoy For Approximately $400M
WPP Taps Remling As New Chief People Officer
Trevor Noah Says Diverse Staff Helps Expand The Daily Show's 'Mind'
Facebook's Latest Reckoning: Will Anything Change?
Democrats Seek To Regulate Recommendation Engines
How Advertisers Might Benefit From Google Modernizing Mobile Search
FTC Warns Against Fake Reviews, Endorsements
MediaDailyNews - Thursday, Oct. 14, 2021
MediaCom Taps Publicis' White As Global Client President
AMA: COVID Killed Consumer 'Techlash'
Snapchat Partners With Universal On Halloween Kills AR Lens
NBCU Pushes Into Shoppable TV With New USA Network Show
WPP Taps Remling As New Chief People Officer
Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Strong Consumer Confidence Bodes Well For Ad Economy
Can AI Solve The Jobs Problem?
Holiday Shopping Is Early, Mobile And Revengeful
Publicis Groupe Boosts Outlook After Strong Q3 Showing
Reflections On The Death Of Hershel Sarbin, Industry Icon, Boss And Mentor
Vudu Debuts Video Store On Oculus, Provides VR Movie, TV Experience
DoorDash Ad Business Grabs Brands With Search, Self-Service Options
MediaDailyNews - Wednesday, Oct. 13, 2021
Omnicom Media Group Wins Chanel Global Media Account
70% Of Buyers Say All TV Should Be Bought On Impressions
IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Mobile Overtakes Mail As Top Local Ad Medium
Ad Legend David Kennedy Dies At 82
U.S. Consumers Spent 4.2 Hours Daily In Mobile Apps In Q3
Gamers Show More Enthusiasm For In-Game Ads
Automaker TV Spending Increases In September
Fearing Shortages, Shoppers Bank On Early Holiday Shopping
Halloween 2021: Monsters, Maps, Tomato 'Blood,' Candy Thieves, Dog Faces
Audio Boom Continues For Publishers, 'NYT' Tests New App
To Grow Subscriptions, Media Companies Need To Expand Beyond Super Fans
Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
Verizon Chief Vestberg To Receive Ad Council's Public Service Award For Outstanding Corporate Citizenship
Publicis Media Launches In Pakistan, Taps Irshad For CEO Role
Friendship, Uncoupled
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