MediaDailyNews Editions for October 2021
- MediaDailyNews - Friday, Oct. 29, 2021
- Facebook Rebrands To 'Meta' To Focus On Metaverse
- It's Official - The Metaverse Is Madison Avenue's Next New Thing
- Meh, duh!
- Mediassociates Wins Cryptocurrency Account
- Havas Media Group Fills Key Canadian Roles
- Fox's Blockchain Creative Labs Strikes NFT Deal With WWE
- Snap Promotes Google Pixel 6 Via 5G Avengers AR Lenses
- Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3
- New History Channel 'Star Trek' Series Explores New Worlds
- TV Ads Will Straddle Streaming AND Linear For Years To Come
- YouTube Is Bigger Than Netflix, But Is The Metric Ad Dollars Or Consumers' Dollars?
- GroupM, PR Units Spur Growth At WPP
- Google Found To Have Highest Number Of Fake Reviews
- Locast To Pay $32 Million, Shut Down For Good
- MediaDailyNews - Thursday, Oct. 28, 2021
- MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.
- MRC Discloses 'Gap' Preventing Industry Standard Podcast Measurement
- Spotify's Q3 Ad Revenue Spikes 75%, Podcasts Start Paying Off
- The Next Gen Of Audience Measurement Will Require Big Data
- Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
- Cheil NA Taps Yoo To Lead New York Office, Global Media Services
- Reboot Mini-Boom Includes 'Dexter,' 'Head Of The Class'
- Why Apple's Next New Privacy Feature Could Wreak Havoc For Geotargeting
- Havas Media Group UK To Give A 'Boost' To Startups
- WPP: Digital, Ecommerce Drove 'Blowout' Q3, Supply Woes Won't Depress Advertising
- Facebook Sentiment Dips 3% Despite Promise Of A 'Metaverse'
- What You Say AND How You Say It Matter When Presenting
- NBCU's Tokyo Olympics, Movie Biz Drive Strong Q3 Revenues
- Disney Restructures TV Marketing, Creative And Communications Units
- Companies Use Personal Data To "Trick" Consumers, Watchdogs Tell FTC
- IAS Signal Reporting Platform Becomes Foundation Of Future Projects
- Advertising Strong Focus In Microsoft Earnings
- GroupM's McDonald, FCB's Cooke And Twitter's Peronette Among Newly Elected Ad Council Board Directors
- MediaDailyNews - Wednesday, Oct. 27, 2021
- Supply-Chain Constraints On Ad Growth Prove Greatly Exaggerated
- Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
- Former Dentsu Aegis Chief Buhlmann Joins Serviceplan Board
- Postseason Baseball Draws Viewers, Nearly $109M In TV Ad Spend
- Biden Taps Net Neutrality Advocate Rosenworcel To Lead FCC
- Study Reveals Reach, Performance Of Instagram Reels Vs. TikTok Video Ads
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
- Cooking Channel Show Encourages Dieters To Cheat On Diets
- Facebook Earnings Soar Amidst Bad Headlines, Foreseen Troubles
- Fox Weather - Come Rain, Shine Or Climate Change?
- Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting Play
- Facebook's CPMs Rise Amid Apple's Privacy Changes
- Firefox Browser Tests 'Global Privacy Control' Tool
- Unredacted Google Lawsuit Validates Publisher Complaints
- Senators Grill TikTok, Snap, YouTube: 'The Bar Is In The Gutter'
- 3 Ways Facebook Could Rebrand Itself
- App Fatigue Affects A Quarter Of All Workers, Report Finds
- MediaDailyNews - Tuesday, Oct. 26, 2021
- 'Merged Media' Agency Network Red Havas Expands Into Top International Markets
- Role Of Corporate Communications Rises, Encroaches On Advertising, Media, Marketing
- GroupM, Hogarth Team On Addressable Content Offering
- Obit: Harvard Professor Alvin Silk, Dead At 85
- Well, Good Night, John Boy! CW Has A New 'Waltons' Movie
- Facebook Papers Show Company Questioning Its Core Features
- What's Wrong With TV Audience Measurement, How To Fix It
- Whatever Happened To The Google Of 2001?
- Facebook Cites Apple Privacy Change For Q3 Ad Slowdown, But Shares Rise Anyway
- Nielsen Strikes Digital Ratings Deal With Roku
- Will Social Media's Snap Woes Become TV's Troubles?
- House Republicans Want YouTube, TikTok, Snap To Turn Over Research About Minors
- Trump Wants To Make A New Media Buck - Will It Work?
- How To Reach Different Sides Of The Climate Change Divide
- U.S. Chamber Of Commerce Unveils Brand Makeover
- Most Consumers Prefer Online Ads In Exchange For Free News
- 'Hillbilly Elegy' Author Urges Court To Declare Google A Common Carrier
- MediaDailyNews - Monday, Oct. 25, 2021
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
- Yanking The Supply Chain (Other Economic Indicators, Too)
- 'Dune' Tops $40M At Box Office, $15.8M TV Ad Spend For Theatrical/HBO Max Debut
- Duplicate Profiles Make Facebook's User Measurement Unreliable
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
- Not-Very-Old Show '4400' Is Reimagined As Race Allegory
- Within Wins Digital Media AOR Duties For Rite Aid
- Ad Execs Turn Their Focus To 'Content,' 'ROI'
- Poll: Viewers Want Laughs, Not Politics In Super Bowl Ads
- Google, Apple, PayPal And Others Questioned Over Data Practices
- Illicit Web, Search Engines, Browsers Become Security Risk
- Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
- News Anchor's Lawsuit Will Have 'Far Reaching Consequences,' Facebook Warns
- MediaDailyNews - Friday, Oct. 22, 2021
- Ad Economy Rose 10.2% In September, Expansion Continues To Decelerate
- Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
- Trump's New Social Media Network Unstable
- Reports Of Trump Deal Rally Acquisition Target's Stock
- Reasons For 'Squid Game' Runaway Popularity Are Elusive
- Facebook Customizes Ads, Measures Ad Performance To Support SMBs
- Zuckerberg Sued By Washington, D.C. Over Cambridge Analytica Debacle
- Oversight Board Says Facebook Didn't Reveal Cross-Check System When Asking for Guidance on Trump
- Let's Not Screw This Up
- With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
- Google: YouTube To Exit New Roku Devices As Of Dec. 9
- Open Programmatic Ad Spend On CTV Grows 50%
- IPG Posts 15% Organic Growth In Q3, Upgrades Full-Year Guidance
- Havas Posts Nearly 18% Organic Revenue Growth In Q3
- Internet Service Providers Draw On Broad Array Of Data, Share It In Surprising Ways, FTC Says
- WarnerMedia's Q3 Revenue Growth Driven By HBO Max, Ad Revenue Down 12%
- MediaDailyNews - Thursday, Oct. 21, 2021
- Study Finds Gaps In Ad Spending Vs. Consumer Consumption Worldwide, U.S.
- The Bully Pulpit Project: Genius Glut Redux
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
- Playboy Debuts New NFTs: Playboy Rabbitars
- Ad Viewability Mostly Improves Among Digital Media
- Instagram Updates Insights Platform: Enhances Data For Marketers, Creators
- Facebook Fined By U.K. Competition Regulator Over Giphy Acquisition
- Top 10 List: New Facebook Brand Names
- 'America' In The Title: Brand Benefit Or Brand Risk?
- If PayPal Buys Pinterest
- Meeting NYC's Growing Tech Needs: Q&A With NYC Media Lab's Rosenbaum
- The Art Of Data-Driven Storytelling
- In Changing Digital World, Consider Incentivized Advertising
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
- One In 40 Scanned Ads Don't Meet IAB Standards
- Inside Netflix's Monetization Model: Future Values Of Hit TV Series
- MediaDailyNews - Wednesday, Oct. 20, 2021
- Dentsu Creates 'Attention' Metric For Media Planning And Buying
- The New Agency: This Time It's Personal
- Under-Siege Facebook To Reveal Corporate Rebrand
- Media.Monks Takes Brands Into The Metaverse
- CBS 'Activist' Reality Show Derailed By Activists
- 4A's Adds Dentsu's Freemore, Others To Management Team
- TikTok Honors Top Creators With Discover List
- Brands Struggle To Find The Right Influencers
- Brave Replaces Google As Default Search Engine In Its Browser
- Affluent Households Boost Media Consumption, Even As Economy Reopens
- Deloitte Digital Launches 'Ethos' Practice
- FCC Acting Chief Seeks To Crack Down On Unwanted Robotexts
- Omnicom Reports Q3 Organic Growth Of 11.5%
- The Terrors Of New Technology
- Trump Derides Colin Powell In Fundraising Email
- Judge Dismisses QAnon Suit Against YouTube Over Takedowns
- MediaDailyNews - Tuesday, Oct. 19, 2021
- OMG To 'Certify' Media Supply Chain For Diversity
- Essence Wins Consolidated Media Account For Deutsche Bank
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
- Snap Unveils AR Content Studio: Touts P&G, Verizon, WWE, Shake Shack As Charter Clients
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
- New For Fall: Fame Is Fleeting In ABC's Intriguing 'Queens'
- Marketers Are Studying Brand Safety, Chatbots
- Clif Bar Uses Phone Tech To Reward Movement With Music
- Judge Sides With Amazon In Battle Over 'Buy' Button
- Watchdogs Urge Senate To Confirm Privacy Expert Bedoya To FTC
- Apple iOS Drives $3B In Consumer Spend On YouTube
- Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
- My Dog's Right To Poop In Public
- GroupM's Essence Expands To France
- Study: Consumers Fear Martech, But Don't Mind Collection Of Their Email Address
- Will The (Los Angeles Auto) Show Go On?
- Gannett Snares $516 Million In Refinancing To Pay Down Existing Loan
- MediaDailyNews - Monday, Oct. 18, 2021
- UM Named Media AOR For Storck USA
- Garfield At A Little Less Large
- Call For Entries: The 2021 MediaPost All Stars
- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
- Merkle Newly Appointed Global CEO Speaks About Advertising
- Showtime's 'Wakefield' Is Year's Most Surprising Drama Series
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
- Online Marketplaces Capture Bigger Share Of Digital Ad Dollars
- Nielsen Refreshes Brand Image, Focuses On Audience, Media Future
- A Call To Advertise Responsibly In Digital
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
- Report: 1 In 7 Will Leave The Marketing Industry Due To A Lack Of Diversity & Inclusion
- Newspaper Industry On The Brink, Losing Ads, Coverage And Staff
- Google, NBA Sign Multiyear Marketing And Tech Partnership
- Production Union, Studios Reach Tentative Deal, But Outcome Of Vote Uncertain
- Broadcasters And Locast Agree To Settle Streaming Battle
