MediaDailyNews Editions for October 2021
MediaDailyNews - Friday, Oct. 29, 2021
Facebook Rebrands To 'Meta' To Focus On Metaverse
It's Official - The Metaverse Is Madison Avenue's Next New Thing
Meh, duh!
Mediassociates Wins Cryptocurrency Account
Havas Media Group Fills Key Canadian Roles
Fox's Blockchain Creative Labs Strikes NFT Deal With WWE
Snap Promotes Google Pixel 6 Via 5G Avengers AR Lenses
Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3
New History Channel 'Star Trek' Series Explores New Worlds
TV Ads Will Straddle Streaming AND Linear For Years To Come
YouTube Is Bigger Than Netflix, But Is The Metric Ad Dollars Or Consumers' Dollars?
GroupM, PR Units Spur Growth At WPP
Google Found To Have Highest Number Of Fake Reviews
Locast To Pay $32 Million, Shut Down For Good
MediaDailyNews - Thursday, Oct. 28, 2021
MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.
MRC Discloses 'Gap' Preventing Industry Standard Podcast Measurement
Spotify's Q3 Ad Revenue Spikes 75%, Podcasts Start Paying Off
The Next Gen Of Audience Measurement Will Require Big Data
Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
Cheil NA Taps Yoo To Lead New York Office, Global Media Services
Reboot Mini-Boom Includes 'Dexter,' 'Head Of The Class'
Why Apple's Next New Privacy Feature Could Wreak Havoc For Geotargeting
Havas Media Group UK To Give A 'Boost' To Startups
WPP: Digital, Ecommerce Drove 'Blowout' Q3, Supply Woes Won't Depress Advertising
Facebook Sentiment Dips 3% Despite Promise Of A 'Metaverse'
What You Say AND How You Say It Matter When Presenting
NBCU's Tokyo Olympics, Movie Biz Drive Strong Q3 Revenues
Disney Restructures TV Marketing, Creative And Communications Units
Companies Use Personal Data To "Trick" Consumers, Watchdogs Tell FTC
IAS Signal Reporting Platform Becomes Foundation Of Future Projects
Advertising Strong Focus In Microsoft Earnings
GroupM's McDonald, FCB's Cooke And Twitter's Peronette Among Newly Elected Ad Council Board Directors
MediaDailyNews - Wednesday, Oct. 27, 2021
Supply-Chain Constraints On Ad Growth Prove Greatly Exaggerated
Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
Former Dentsu Aegis Chief Buhlmann Joins Serviceplan Board
Postseason Baseball Draws Viewers, Nearly $109M In TV Ad Spend
Biden Taps Net Neutrality Advocate Rosenworcel To Lead FCC
Study Reveals Reach, Performance Of Instagram Reels Vs. TikTok Video Ads
Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Cooking Channel Show Encourages Dieters To Cheat On Diets
Facebook Earnings Soar Amidst Bad Headlines, Foreseen Troubles
Fox Weather - Come Rain, Shine Or Climate Change?
Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting Play
Facebook's CPMs Rise Amid Apple's Privacy Changes
Firefox Browser Tests 'Global Privacy Control' Tool
Unredacted Google Lawsuit Validates Publisher Complaints
Senators Grill TikTok, Snap, YouTube: 'The Bar Is In The Gutter'
3 Ways Facebook Could Rebrand Itself
App Fatigue Affects A Quarter Of All Workers, Report Finds
MediaDailyNews - Tuesday, Oct. 26, 2021
'Merged Media' Agency Network Red Havas Expands Into Top International Markets
Role Of Corporate Communications Rises, Encroaches On Advertising, Media, Marketing
GroupM, Hogarth Team On Addressable Content Offering
Obit: Harvard Professor Alvin Silk, Dead At 85
Well, Good Night, John Boy! CW Has A New 'Waltons' Movie
Facebook Papers Show Company Questioning Its Core Features
What's Wrong With TV Audience Measurement, How To Fix It
Whatever Happened To The Google Of 2001?
Facebook Cites Apple Privacy Change For Q3 Ad Slowdown, But Shares Rise Anyway
Nielsen Strikes Digital Ratings Deal With Roku
Will Social Media's Snap Woes Become TV's Troubles?
House Republicans Want YouTube, TikTok, Snap To Turn Over Research About Minors
Trump Wants To Make A New Media Buck - Will It Work?
How To Reach Different Sides Of The Climate Change Divide
U.S. Chamber Of Commerce Unveils Brand Makeover
Most Consumers Prefer Online Ads In Exchange For Free News
'Hillbilly Elegy' Author Urges Court To Declare Google A Common Carrier
MediaDailyNews - Monday, Oct. 25, 2021
Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Yanking The Supply Chain (Other Economic Indicators, Too)
'Dune' Tops $40M At Box Office, $15.8M TV Ad Spend For Theatrical/HBO Max Debut
Duplicate Profiles Make Facebook's User Measurement Unreliable
OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
Not-Very-Old Show '4400' Is Reimagined As Race Allegory
Within Wins Digital Media AOR Duties For Rite Aid
Ad Execs Turn Their Focus To 'Content,' 'ROI'
Poll: Viewers Want Laughs, Not Politics In Super Bowl Ads
Google, Apple, PayPal And Others Questioned Over Data Practices
Illicit Web, Search Engines, Browsers Become Security Risk
Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
News Anchor's Lawsuit Will Have 'Far Reaching Consequences,' Facebook Warns
MediaDailyNews - Friday, Oct. 22, 2021
Ad Economy Rose 10.2% In September, Expansion Continues To Decelerate
Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
Trump's New Social Media Network Unstable
Reports Of Trump Deal Rally Acquisition Target's Stock
Reasons For 'Squid Game' Runaway Popularity Are Elusive
Facebook Customizes Ads, Measures Ad Performance To Support SMBs
Zuckerberg Sued By Washington, D.C. Over Cambridge Analytica Debacle
Oversight Board Says Facebook Didn't Reveal Cross-Check System When Asking for Guidance on Trump
Let's Not Screw This Up
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Google: YouTube To Exit New Roku Devices As Of Dec. 9
Open Programmatic Ad Spend On CTV Grows 50%
IPG Posts 15% Organic Growth In Q3, Upgrades Full-Year Guidance
Havas Posts Nearly 18% Organic Revenue Growth In Q3
Internet Service Providers Draw On Broad Array Of Data, Share It In Surprising Ways, FTC Says
WarnerMedia's Q3 Revenue Growth Driven By HBO Max, Ad Revenue Down 12%
MediaDailyNews - Thursday, Oct. 21, 2021
Study Finds Gaps In Ad Spending Vs. Consumer Consumption Worldwide, U.S.
The Bully Pulpit Project: Genius Glut Redux
Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
Playboy Debuts New NFTs: Playboy Rabbitars
Ad Viewability Mostly Improves Among Digital Media
Instagram Updates Insights Platform: Enhances Data For Marketers, Creators
Facebook Fined By U.K. Competition Regulator Over Giphy Acquisition
Top 10 List: New Facebook Brand Names
'America' In The Title: Brand Benefit Or Brand Risk?
If PayPal Buys Pinterest
Meeting NYC's Growing Tech Needs: Q&A With NYC Media Lab's Rosenbaum
The Art Of Data-Driven Storytelling
In Changing Digital World, Consider Incentivized Advertising
Kroger Launches Private Marketplace To Support First-Party Ad Targeting
One In 40 Scanned Ads Don't Meet IAB Standards
Inside Netflix's Monetization Model: Future Values Of Hit TV Series
MediaDailyNews - Wednesday, Oct. 20, 2021
Dentsu Creates 'Attention' Metric For Media Planning And Buying
The New Agency: This Time It's Personal
Under-Siege Facebook To Reveal Corporate Rebrand
Media.Monks Takes Brands Into The Metaverse
CBS 'Activist' Reality Show Derailed By Activists
4A's Adds Dentsu's Freemore, Others To Management Team
TikTok Honors Top Creators With Discover List
Brands Struggle To Find The Right Influencers
Brave Replaces Google As Default Search Engine In Its Browser
Affluent Households Boost Media Consumption, Even As Economy Reopens
Deloitte Digital Launches 'Ethos' Practice
FCC Acting Chief Seeks To Crack Down On Unwanted Robotexts
Omnicom Reports Q3 Organic Growth Of 11.5%
The Terrors Of New Technology
Trump Derides Colin Powell In Fundraising Email
Judge Dismisses QAnon Suit Against YouTube Over Takedowns
MediaDailyNews - Tuesday, Oct. 19, 2021
OMG To 'Certify' Media Supply Chain For Diversity
Essence Wins Consolidated Media Account For Deutsche Bank
Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Snap Unveils AR Content Studio: Touts P&G, Verizon, WWE, Shake Shack As Charter Clients
Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
New For Fall: Fame Is Fleeting In ABC's Intriguing 'Queens'
Marketers Are Studying Brand Safety, Chatbots
Clif Bar Uses Phone Tech To Reward Movement With Music
Judge Sides With Amazon In Battle Over 'Buy' Button
Watchdogs Urge Senate To Confirm Privacy Expert Bedoya To FTC
Apple iOS Drives $3B In Consumer Spend On YouTube
Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
My Dog's Right To Poop In Public
GroupM's Essence Expands To France
Study: Consumers Fear Martech, But Don't Mind Collection Of Their Email Address
Will The (Los Angeles Auto) Show Go On?
Gannett Snares $516 Million In Refinancing To Pay Down Existing Loan
MediaDailyNews - Monday, Oct. 18, 2021
UM Named Media AOR For Storck USA
Garfield At A Little Less Large
Call For Entries: The 2021 MediaPost All Stars
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
Merkle Newly Appointed Global CEO Speaks About Advertising
Showtime's 'Wakefield' Is Year's Most Surprising Drama Series
'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Online Marketplaces Capture Bigger Share Of Digital Ad Dollars
Nielsen Refreshes Brand Image, Focuses On Audience, Media Future
A Call To Advertise Responsibly In Digital
Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Report: 1 In 7 Will Leave The Marketing Industry Due To A Lack Of Diversity & Inclusion
Newspaper Industry On The Brink, Losing Ads, Coverage And Staff
Google, NBA Sign Multiyear Marketing And Tech Partnership
Production Union, Studios Reach Tentative Deal, But Outcome Of Vote Uncertain
Broadcasters And Locast Agree To Settle Streaming Battle
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