MediaDailyNews Editions for January 2023
- MediaDailyNews - Tuesday, Jan. 31, 2023
- ANA/4A's Blast IAB's 'Extremist' Rhetoric
- National TV Ad Decline Moderates In December, Falls 2%
- YouTube Launches AdBlitz Channel As Super Bowl LVII Gets Underway
- Trigger Alert: They're Still Saying 'Colonial' On 'House Hunters'!
- NBCU 'One Platform' Unifies Brand/Agency Teams, Triples Investment
- Advertisers Shun Truth Social, Won't Curb Facebook Due To Trump Return
- TikTok CEO To Testify On Capitol Hill
- Amazon Defeats Claims Over Alexa Ad Targeting
- New Combined Paramount Streamer: 'Paramount+ With Showtime'
- Former Fox Executive Presses Senate To Confirm Sohn To FCC
- Publicis Groupe 'Working With Cancer' Spot To Air During Super Bowl
- China's Baidu To Launch ChatGPT-Style AI Technology, Merge Into Search Engine
- Cheeky Ads Promote New Pickleball-Themed Restaurant Franchise During Super Bowl
- MediaDailyNews - Monday, Jan. 30, 2023
- Other Agencies: We're Not Seeing The Growth The Big 4 Are Forecasting
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
- Why Brian Monahan Wants Us To Learn A New Language
- ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
- Randy Rocketeers of Syfy's Space 'Ark' Are Young And Restless
- Google Releases Tactics For Account-Level Negative Keywords
- Proof Of Human
- Former Triad Retail Media Chief Joins Adswerve As CEO
- Eli Manning Plugs Verizon's Super Bowl Sweepstakes
- BuzzFeed To Pursue AI As Part Of Digital Program
- Yandex Source Code Leaked, Racial Slurs Found In Document
- Google Designs AI Music Generator, But Is Wary About Releasing It
- California AG Targets Mobile Apps Over Opt-Out Failures
- McCann Worldgroup Reorganizes To Promote Collaboration, Global Agility
- Popular Movies Tout TV's Oscar Broadcast: Can Younger Viewers Come With Them?
- Publicis Performance Marketing Unit Acquires Influencer Platform Perlu
- The Next Big Thing For Addressable TV: Retail Media Collaboration
- MediaDailyNews - Friday, Jan. 27, 2023
- Brian Wieser Makes It Official, Steps Down At GroupM
- IPG Creates C-Level Commerce Role, Taps Accenture's Zoghby To Fill It
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
- Annual Rite Of Winter: The Thrills And Terror Of NFL Football
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
- DirecTV Adds A Different Conservative Network In Wake Of Newsmax Kerfuffle
- Newsmax Says It Has Good 'Audience Share' - What Is That Exactly?
- TikTok Users Show Strong Response To Advertising
- Does DOJ + GOOG = GO + OG?
- Paging Dr. Retail: Kroger, Dollar General Latest In Health Disruption
- Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
- Google Search 'Cars For Sale' Widget Available In U.S.
- NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023
- One Third Of Young Children Have Been Harassed On YouTube, Study Says
- MediaDailyNews - Thursday, Jan. 26, 2023
- Web3 Startup Partners With Publicis, Dentsu To Develop Community Rewards
- Agencies To Wall Street: Short The Video Ad Marketplace
- Question: Why Did The Ad Agency Exec Interview ChatGPT?
- Disney Strikes Outcome Measurement Deal With EDO
- Beloved Monopoly Game Takes A Hit In 'Ruthless' Doc
- Consumer Groups Seek Kid-Ad Audit Of Walmart's 'Universe Of Play' Game
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
- Retail Media 101: Why It's Better Than Search
- More Business Openings Could Mean More Search Ads, Content
- Comcast Q4: Peacock's Loss Widens Despite Advertising, Sub Gains
- Netflix Dominates Streaming Top Program Series, Disney+ Scores Best Streaming Movie
- D.C. Attorney General Seeks To Revive Antitrust Battle With Amazon
- Live, Linear TV Still Lives - Will Pro Sports On Amazon, YouTube Force An Ad-Revenue Shift?
- Senator Hawley Preps Bill To Ban TikTok
- Meta Ending Trump Suspension, Promises 'New Guardrails'
- MediaDailyNews - Wednesday, Jan. 25, 2023
- Ad-Buy Data Lags Agency Consensus By Wide Margin
- Publicis Uses Analog Medium -- A Rotary Phone -- To Recruit Web3 Talent
- Media Agency of the Year: Mindshare
- Google 'Corrupted' Ad-Tech Competition, Feds Claim In New Lawsuit
- How You're Set Up To Fail On Amazon, And What To Do About It
- Peacock's 'Poker Face' Raises The Stakes For Quality Television
- DirecTV Drops Newsmax, Citing Costs, GOP Reps Threaten Hearings
- Privacy Concerns Drive Wider Adoption Of Data Clean Rooms
- Older? Sure. Wiser? Debatable.
- Disney+ To Offer Hulu's 2,000 Targeting Segments
- TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?
- Fox Corp. Withdraws Merger Plans With News Corp.
- Digital Content Next Weighs In Against Meta In Battle Over Inflated Metrics
- Showtime Cable May Get Paramount+ Content, And A Rebranding
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
- Will An NBA Partnership Make Meta's Horizon Worlds Hub More Popular?
- Bezos Tells CNN He Is Not Selling 'The Washington Post'
- NFL Playoffs: Down 3% To 31.6M Viewers, National TV Revenue Estimated At $1.1B
- Microsoft Pledges Billions More To OpenAI Partnership
- MediaDailyNews - Tuesday, Jan. 24, 2023
- Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
- DOJ Ready To Sue Google Over Digital Advertising: Report
- If The DOJ Sues Google, Again, What Are Its Options?
- TV Blogger's Lament: When Things Fall Apart
- Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT
- Will ChatGPT Kill the Ad Industry?
- Traditional Radio Maintains Captive Audience Of Drivers Amid Digital Growth
- Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
- Meta Tests Default End-To-End Encryption On Messenger
- TV Networks Boost Program Promo Spend In January, But Impressions Fall
- Trust - And Mistrust - In Advertising, Social Media, News And High Usage: Good News?
- MediaDailyNews - Monday, Jan. 23, 2023
- GroupM: 'It's Realistic' Netflix Will Become A Top 25 Ad Seller
- Askin v. Programmatic
- Law Professor Urges FTC To Regulate Ad-Tech
- Teen Wolves: Life Gets Hairy For High Schoolers In 'Wolf Pack'
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
- IAB Names Dotdash Meredith's Borsa Chair
- Peak Idiocracy?
- Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT
- Is Netflix In The Catbird Seat Now? Some Analysts Are Convinced
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
- TV Networks Boost Program Promo Spend In January, But Impressions Fall
- Spotify Ad Chief Ostroff To Exit As Reorg Begins, 6% Of Staff Is Cut
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
- Is It Time To Return To Twitter Advertising?
- Could Contextual Targeting Solve FAST's Problems?
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad Spend
- Former NY Governor Cuomo Starts Ad-Free Podcast Company
- MediaDailyNews - Friday, Jan. 20, 2023
- Law Professor Urges FTC To Regulate Ad-Tech
- The JIC Is Up
- Networks To Media Shops: Join Our 'JIC'
- Krichefski Elevated To GroupM CEO EMEA & UK
- Despite Cost-Cutting, AMC Networks To Have Live, In-Person Upfront
- Despite Thumbs Down, Two Network Sitcoms Are Thriving
- 2022 Client Of The Year: Patagonia
- Netflix Shocks With Massive Q4 Gain, Hastings To Step Down
- TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study Finds
- Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTube
- Google Parent To Lay Off 12,000 Worldwide, Starting With U.S.
- Ad Spend In Kids' Content/Media Leapt Nearly 50% In 2022, Driven By Digital Video
- Amazon Ends AmazonSmile Charity Donation Program After Major Layoffs
- The Long-Term Silver Lining Of Tech Company Layoffs
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
- CW Strikes First Broadcast Network Deal For LIV Golf, Turns Focus To Live Sports
- Twitter's Daily Ad Revenue Down 40% YoY, As Debt Payment Looms
- Stagwell Establishes (Sports) Beachhead At Upcoming Cannes Festival
- MediaDailyNews - Thursday, Jan. 19, 2023
- Lowe's Looks To Sharpen Retail Media Strategy
- WeAdvertise: WeWork Joins Captivate's Digital Ad Network
- TikTok Expands State-Controlled Media Label To 40 Global Markets
- TikTok Banned, Restricted At Universities Across The U.S.
- Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
- Google Draws Support In Battle At Supreme Court Over Recommendations
- TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
- Trump Asks Meta To Restore Account
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
- Twitter Launches Annual Payment Options For Twitter Blue, Despite Issues
- Seth Rogen's Favorite TV Network Might Not Be The One Where He Gives Out Awards
- MediaDailyNews - Wednesday, Jan. 18, 2023
- Twitter, Meta Share Of National Ad Spending Plummet As TikTok Soars
- Netflix Expands Nielsen Deal, Includes National TV Content Data
- Horizon Sports & Experiences Unveils 'Pickleball Slam' With Quartet Of Tennis Legends
- We Can Be Bowie, Just For Ten Frames
- 'Accused' On Fox: Great Show, Challenging To Watch
- Disney Pushes Back Against Activist Investor Mulling Hulu, Streaming Changes
- Automotive TV Spending Drops In December
- Dentsu X NA Taps Meranus As CEO
- Berland, Ex-Twitter CMO, Rides To Peloton
- Why Is Twitter Doubling Down On Political Posts?
- Dating App Hinge Tests A More Expensive Premium Subscription
- The Eternal Hatred Of Interruptive Messages
- YouTube Prepares Direct Hit On FASTS, With Streaming Channels Hub
- Microsoft Announces General Availability Of Azure OpenAI Services, ChatGPT Coming Soon
