MediaDailyNews Editions for January 2023
MediaDailyNews - Tuesday, Jan. 31, 2023
ANA/4A's Blast IAB's 'Extremist' Rhetoric
National TV Ad Decline Moderates In December, Falls 2%
YouTube Launches AdBlitz Channel As Super Bowl LVII Gets Underway
Trigger Alert: They're Still Saying 'Colonial' On 'House Hunters'!
NBCU 'One Platform' Unifies Brand/Agency Teams, Triples Investment
Advertisers Shun Truth Social, Won't Curb Facebook Due To Trump Return
TikTok CEO To Testify On Capitol Hill
Amazon Defeats Claims Over Alexa Ad Targeting
New Combined Paramount Streamer: 'Paramount+ With Showtime'
Former Fox Executive Presses Senate To Confirm Sohn To FCC
Publicis Groupe 'Working With Cancer' Spot To Air During Super Bowl
China's Baidu To Launch ChatGPT-Style AI Technology, Merge Into Search Engine
Cheeky Ads Promote New Pickleball-Themed Restaurant Franchise During Super Bowl
MediaDailyNews - Monday, Jan. 30, 2023
Other Agencies: We're Not Seeing The Growth The Big 4 Are Forecasting
ChatGPT To Media Planners: Reduce Ad Spending In A Recession
Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
Why Brian Monahan Wants Us To Learn A New Language
ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
Randy Rocketeers of Syfy's Space 'Ark' Are Young And Restless
Google Releases Tactics For Account-Level Negative Keywords
Proof Of Human
Former Triad Retail Media Chief Joins Adswerve As CEO
Eli Manning Plugs Verizon's Super Bowl Sweepstakes
BuzzFeed To Pursue AI As Part Of Digital Program
Yandex Source Code Leaked, Racial Slurs Found In Document
Google Designs AI Music Generator, But Is Wary About Releasing It
California AG Targets Mobile Apps Over Opt-Out Failures
McCann Worldgroup Reorganizes To Promote Collaboration, Global Agility
Popular Movies Tout TV's Oscar Broadcast: Can Younger Viewers Come With Them?
Publicis Performance Marketing Unit Acquires Influencer Platform Perlu
The Next Big Thing For Addressable TV: Retail Media Collaboration
MediaDailyNews - Friday, Jan. 27, 2023
Brian Wieser Makes It Official, Steps Down At GroupM
IPG Creates C-Level Commerce Role, Taps Accenture's Zoghby To Fill It
'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
Annual Rite Of Winter: The Thrills And Terror Of NFL Football
Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
DirecTV Adds A Different Conservative Network In Wake Of Newsmax Kerfuffle
Newsmax Says It Has Good 'Audience Share' - What Is That Exactly?
TikTok Users Show Strong Response To Advertising
Does DOJ + GOOG = GO + OG?
Paging Dr. Retail: Kroger, Dollar General Latest In Health Disruption
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Google Search 'Cars For Sale' Widget Available In U.S.
NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023
One Third Of Young Children Have Been Harassed On YouTube, Study Says
MediaDailyNews - Thursday, Jan. 26, 2023
Web3 Startup Partners With Publicis, Dentsu To Develop Community Rewards
Agencies To Wall Street: Short The Video Ad Marketplace
Question: Why Did The Ad Agency Exec Interview ChatGPT?
Disney Strikes Outcome Measurement Deal With EDO
Beloved Monopoly Game Takes A Hit In 'Ruthless' Doc
Consumer Groups Seek Kid-Ad Audit Of Walmart's 'Universe Of Play' Game
Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Retail Media 101: Why It's Better Than Search
More Business Openings Could Mean More Search Ads, Content
Comcast Q4: Peacock's Loss Widens Despite Advertising, Sub Gains
Netflix Dominates Streaming Top Program Series, Disney+ Scores Best Streaming Movie
D.C. Attorney General Seeks To Revive Antitrust Battle With Amazon
Live, Linear TV Still Lives - Will Pro Sports On Amazon, YouTube Force An Ad-Revenue Shift?
Senator Hawley Preps Bill To Ban TikTok
Meta Ending Trump Suspension, Promises 'New Guardrails'
MediaDailyNews - Wednesday, Jan. 25, 2023
Ad-Buy Data Lags Agency Consensus By Wide Margin
Publicis Uses Analog Medium -- A Rotary Phone -- To Recruit Web3 Talent
Media Agency of the Year: Mindshare
Google 'Corrupted' Ad-Tech Competition, Feds Claim In New Lawsuit
How You're Set Up To Fail On Amazon, And What To Do About It
Peacock's 'Poker Face' Raises The Stakes For Quality Television
DirecTV Drops Newsmax, Citing Costs, GOP Reps Threaten Hearings
Privacy Concerns Drive Wider Adoption Of Data Clean Rooms
Older? Sure. Wiser? Debatable.
Disney+ To Offer Hulu's 2,000 Targeting Segments
TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?
Fox Corp. Withdraws Merger Plans With News Corp.
Digital Content Next Weighs In Against Meta In Battle Over Inflated Metrics
Showtime Cable May Get Paramount+ Content, And A Rebranding
Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
Will An NBA Partnership Make Meta's Horizon Worlds Hub More Popular?
Bezos Tells CNN He Is Not Selling 'The Washington Post'
NFL Playoffs: Down 3% To 31.6M Viewers, National TV Revenue Estimated At $1.1B
Microsoft Pledges Billions More To OpenAI Partnership
MediaDailyNews - Tuesday, Jan. 24, 2023
Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
DOJ Ready To Sue Google Over Digital Advertising: Report
If The DOJ Sues Google, Again, What Are Its Options?
TV Blogger's Lament: When Things Fall Apart
Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT
Will ChatGPT Kill the Ad Industry?
Traditional Radio Maintains Captive Audience Of Drivers Amid Digital Growth
Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
Meta Tests Default End-To-End Encryption On Messenger
TV Networks Boost Program Promo Spend In January, But Impressions Fall
Trust - And Mistrust - In Advertising, Social Media, News And High Usage: Good News?
MediaDailyNews - Monday, Jan. 23, 2023
GroupM: 'It's Realistic' Netflix Will Become A Top 25 Ad Seller
Askin v. Programmatic
Law Professor Urges FTC To Regulate Ad-Tech
Teen Wolves: Life Gets Hairy For High Schoolers In 'Wolf Pack'
Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
IAB Names Dotdash Meredith's Borsa Chair
Peak Idiocracy?
Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT
Is Netflix In The Catbird Seat Now? Some Analysts Are Convinced
Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
TV Networks Boost Program Promo Spend In January, But Impressions Fall
Spotify Ad Chief Ostroff To Exit As Reorg Begins, 6% Of Staff Is Cut
Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Is It Time To Return To Twitter Advertising?
Could Contextual Targeting Solve FAST's Problems?
ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad Spend
Former NY Governor Cuomo Starts Ad-Free Podcast Company
MediaDailyNews - Friday, Jan. 20, 2023
Law Professor Urges FTC To Regulate Ad-Tech
The JIC Is Up
Networks To Media Shops: Join Our 'JIC'
Krichefski Elevated To GroupM CEO EMEA & UK
Despite Cost-Cutting, AMC Networks To Have Live, In-Person Upfront
Despite Thumbs Down, Two Network Sitcoms Are Thriving
2022 Client Of The Year: Patagonia
Netflix Shocks With Massive Q4 Gain, Hastings To Step Down
TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study Finds
Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTube
Google Parent To Lay Off 12,000 Worldwide, Starting With U.S.
Ad Spend In Kids' Content/Media Leapt Nearly 50% In 2022, Driven By Digital Video
Amazon Ends AmazonSmile Charity Donation Program After Major Layoffs
The Long-Term Silver Lining Of Tech Company Layoffs
HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
CW Strikes First Broadcast Network Deal For LIV Golf, Turns Focus To Live Sports
Twitter's Daily Ad Revenue Down 40% YoY, As Debt Payment Looms
Stagwell Establishes (Sports) Beachhead At Upcoming Cannes Festival
MediaDailyNews - Thursday, Jan. 19, 2023
Lowe's Looks To Sharpen Retail Media Strategy
WeAdvertise: WeWork Joins Captivate's Digital Ad Network
TikTok Expands State-Controlled Media Label To 40 Global Markets
TikTok Banned, Restricted At Universities Across The U.S.
Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
Google Draws Support In Battle At Supreme Court Over Recommendations
TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
Trump Asks Meta To Restore Account
Make Common-Sense Ideas Common Practice: A New Year's Resolution
Twitter Launches Annual Payment Options For Twitter Blue, Despite Issues
Seth Rogen's Favorite TV Network Might Not Be The One Where He Gives Out Awards
MediaDailyNews - Wednesday, Jan. 18, 2023
Twitter, Meta Share Of National Ad Spending Plummet As TikTok Soars
Netflix Expands Nielsen Deal, Includes National TV Content Data
Horizon Sports & Experiences Unveils 'Pickleball Slam' With Quartet Of Tennis Legends
We Can Be Bowie, Just For Ten Frames
'Accused' On Fox: Great Show, Challenging To Watch
Disney Pushes Back Against Activist Investor Mulling Hulu, Streaming Changes
Automotive TV Spending Drops In December
Dentsu X NA Taps Meranus As CEO
Berland, Ex-Twitter CMO, Rides To Peloton
Why Is Twitter Doubling Down On Political Posts?
Dating App Hinge Tests A More Expensive Premium Subscription
The Eternal Hatred Of Interruptive Messages
YouTube Prepares Direct Hit On FASTS, With Streaming Channels Hub
Microsoft Announces General Availability Of Azure OpenAI Services, ChatGPT Coming Soon
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