MediaPost Weekend Editions for April 2021
MediaPost Weekend - Saturday, April 24, 2021
Disney Sells Out Oscar Ads, Reaps $2M Per :30
Golden Globes Ratings Drop Could Be In Store For Oscars Too
Chauvin Trial, Verdict Seen By 18.4 Million Nielsen-Measured Viewers
Analyst Ends Decade-Long Recommendation For Interpublic, Downgrades To 'Market Perform'
Nielsen Starts Streaming Video Ratings Service For Platforms, Devices
USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
Why Are CTV Ad Rates So High?
IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets
FTC Urged To Investigate Google's Marketing Of Children's Apps
IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To Roku
Ed Helms Pieces Together A Small-Town Comedy
WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
Omnicom Sees Return To Organic Growth In Q2
The Deconstruction Of Trust
U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
Google Tests Ad Relevance Survey In Gmail Desktop
Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed
Spark Foundry Wins Humana Media AOR
Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
When It Comes To News Media, Millennials Are Not As Digital As You May Think
Are We Ready To Take The Red Pill?
Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
TV Columnist's Lament: Why I Miss Donald Trump
MediaPost Weekend - Saturday, April 17, 2021
Horizon Media Prevails In Hershey's U.S. Media Review
Mindshare Taps Wavemaker's Richman As North America CEO
In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In March
VAB Asks Nielsen To Submit To Immediate MRC Audit
Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
Google Ads Dynamic Exclusion List And Why It's More Important Now
'No Truth' To Havas Rumors, States Publicis Groupe CEO Sadoun
Wyden Bill Would Ban Exporting Americans' Personal Data To Some Countries
Jackie Robinson Would Certainly Say That We Haven't Done Enough
Lincoln Project Targets Corporations Supporting 'Sedition Caucus'
Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
Biden Administration Still Weighing TikTok And WeChat Bans
iHeart Shares Jump On Analyst's Bullish Advertising Outlook
New Sitcom Is 'Embarrassing' For Netflix, Jamie Foxx
Univision Holdings Grows Larger With $4.8 Billion Grupo Televisa Deal
Gone But Not Forgotten: The Harry Keeshan Integrity Award
Has COVID-19 Changed Brand Loyalty?
Tinder Taps Yum, P&G Vet George Felix As CMO
IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
Google's 'Project Bernanke' Should Sow More Publisher Distrust
'Spy City' Earns Its Place Among The Best Spy Thrillers
'Time' Magazine Accepts Bitcoin, Plans Crypto Video Series
House Committee Approves Antitrust Report Recommending Curbs On Big Tech
MediaPost Weekend - Saturday, April 10, 2021
VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Bidstream Data Could Threaten National Security, Senators Warn
Unilever Confirms It Is Conducting Multinational Media Agency Review
Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
Dentsu Confirms It May Sell Its Tokyo Headquarters Building
Cannes Lions Festival Going All Digital For Second Straight Year
FTC And States Press To Proceed With Antitrust Claims Against Facebook
Will Social Media Paywalls Be Common In The Future?
Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
Social Media Reflects Rights Vs. Obligations Split
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
White Castle Uses Recipe Campaign To Stoke Spring Cravings
Instagram For Kids Raises 'Serious Concerns,' Lawmakers Say
Amazon Share Of U.S. Digital Advertising Tops 10%
Reopening: Being More Than A Cog In A Machine
Once A Red-Hot Topic, Meghan And Harry Fade From View
Bidding War For Tribune Framed As Moral Choice
Trust Belt: Why We're Losing Confidence In Technology
Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
France's New Lockdown Puts Another Wrench In The Works For This Year's Lions Festival
Marketing/Media M&As Begin Bouncing Back
Know When To Fold 'Em
MediaPost Weekend - Saturday, April 3, 2021
Biden Admin Bows National Vaccine TV Campaign, Outreach Through Trusted Organizations
Court Upholds FCC's Loosening Of Media Cross-Ownership Rules
Know When To Fold 'Em
GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory Too
2021 U.S. Ad Consensus Revised Upward On Magna, GroupM Updates
Google Begins Testing Browser-Based Ad Targeting In U.S.
Picking Apart The Concept Of Viral Videos
Facebook Launches Global Media Agency Review
How Much Broadband Service Is Enough? AT&T Exec Has Advice For Biden
BrandTotal 'Recklessly' Built Data-Harvesting Business, Facebook Tells Court
Publicis Groupe Deal Rumors Heat Up Again
Omnicom Shareholders To Vote On Political Contributions Reporting Requirement At Annual Meeting
ABC Dog-Grooming 'Pooch' Pageant Should Be Curbed
Trojan 'Stimulus Package' Aims To Help Couples Through Hard Times
Nissan Launches Brand Effort Featuring Entire Lineup
Man With A Horn: Doc Severinsen on 'American Masters'
GroupM's New Commerce Czar: Andrew Ruegger
Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'