
- MediaPost Weekend - Saturday, April 24, 2021
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
- Golden Globes Ratings Drop Could Be In Store For Oscars Too
- Chauvin Trial, Verdict Seen By 18.4 Million Nielsen-Measured Viewers
- Analyst Ends Decade-Long Recommendation For Interpublic, Downgrades To 'Market Perform'
- Nielsen Starts Streaming Video Ratings Service For Platforms, Devices
- USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
- Why Are CTV Ad Rates So High?
- IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets
- FTC Urged To Investigate Google's Marketing Of Children's Apps
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
- NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To Roku
- Ed Helms Pieces Together A Small-Town Comedy
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
- Omnicom Sees Return To Organic Growth In Q2
- The Deconstruction Of Trust
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
- Google Tests Ad Relevance Survey In Gmail Desktop
- Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed
- Spark Foundry Wins Humana Media AOR
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
- When It Comes To News Media, Millennials Are Not As Digital As You May Think
- Are We Ready To Take The Red Pill?
- Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
- Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
- TV Columnist's Lament: Why I Miss Donald Trump
- MediaPost Weekend - Saturday, April 17, 2021
- Horizon Media Prevails In Hershey's U.S. Media Review
- Mindshare Taps Wavemaker's Richman As North America CEO
- In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In March
- VAB Asks Nielsen To Submit To Immediate MRC Audit
- Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
- Google Ads Dynamic Exclusion List And Why It's More Important Now
- 'No Truth' To Havas Rumors, States Publicis Groupe CEO Sadoun
- Wyden Bill Would Ban Exporting Americans' Personal Data To Some Countries
- Jackie Robinson Would Certainly Say That We Haven't Done Enough
- Lincoln Project Targets Corporations Supporting 'Sedition Caucus'
- Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
- Biden Administration Still Weighing TikTok And WeChat Bans
- iHeart Shares Jump On Analyst's Bullish Advertising Outlook
- New Sitcom Is 'Embarrassing' For Netflix, Jamie Foxx
- Univision Holdings Grows Larger With $4.8 Billion Grupo Televisa Deal
- Gone But Not Forgotten: The Harry Keeshan Integrity Award
- Has COVID-19 Changed Brand Loyalty?
- Tinder Taps Yum, P&G Vet George Felix As CMO
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
- Google's 'Project Bernanke' Should Sow More Publisher Distrust
- 'Spy City' Earns Its Place Among The Best Spy Thrillers
- 'Time' Magazine Accepts Bitcoin, Plans Crypto Video Series
- House Committee Approves Antitrust Report Recommending Curbs On Big Tech
- MediaPost Weekend - Saturday, April 10, 2021
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
- Bidstream Data Could Threaten National Security, Senators Warn
- Unilever Confirms It Is Conducting Multinational Media Agency Review
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
- Dentsu Confirms It May Sell Its Tokyo Headquarters Building
- Cannes Lions Festival Going All Digital For Second Straight Year
- FTC And States Press To Proceed With Antitrust Claims Against Facebook
- Will Social Media Paywalls Be Common In The Future?
- Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
- Social Media Reflects Rights Vs. Obligations Split
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
- White Castle Uses Recipe Campaign To Stoke Spring Cravings
- Instagram For Kids Raises 'Serious Concerns,' Lawmakers Say
- Amazon Share Of U.S. Digital Advertising Tops 10%
- Reopening: Being More Than A Cog In A Machine
- Once A Red-Hot Topic, Meghan And Harry Fade From View
- Bidding War For Tribune Framed As Moral Choice
- Trust Belt: Why We're Losing Confidence In Technology
- Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
- France's New Lockdown Puts Another Wrench In The Works For This Year's Lions Festival
- Marketing/Media M&As Begin Bouncing Back
- Know When To Fold 'Em
- MediaPost Weekend - Saturday, April 3, 2021
- Biden Admin Bows National Vaccine TV Campaign, Outreach Through Trusted Organizations
- Court Upholds FCC's Loosening Of Media Cross-Ownership Rules
- Know When To Fold 'Em
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
- Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory Too
- 2021 U.S. Ad Consensus Revised Upward On Magna, GroupM Updates
- Google Begins Testing Browser-Based Ad Targeting In U.S.
- Picking Apart The Concept Of Viral Videos
- Facebook Launches Global Media Agency Review
- How Much Broadband Service Is Enough? AT&T Exec Has Advice For Biden
- BrandTotal 'Recklessly' Built Data-Harvesting Business, Facebook Tells Court
- Publicis Groupe Deal Rumors Heat Up Again
- Omnicom Shareholders To Vote On Political Contributions Reporting Requirement At Annual Meeting
- ABC Dog-Grooming 'Pooch' Pageant Should Be Curbed
- Trojan 'Stimulus Package' Aims To Help Couples Through Hard Times
- Nissan Launches Brand Effort Featuring Entire Lineup
- Man With A Horn: Doc Severinsen on 'American Masters'
- GroupM's New Commerce Czar: Andrew Ruegger
- Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'