MediaPost Weekend Editions for April 2021
MediaPost Weekend - Saturday, April 10, 2021
VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Bidstream Data Could Threaten National Security, Senators Warn
Unilever Confirms It Is Conducting Multinational Media Agency Review
Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
Dentsu Confirms It May Sell Its Tokyo Headquarters Building
Cannes Lions Festival Going All Digital For Second Straight Year
FTC And States Press To Proceed With Antitrust Claims Against Facebook
Will Social Media Paywalls Be Common In The Future?
Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
Social Media Reflects Rights Vs. Obligations Split
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
White Castle Uses Recipe Campaign To Stoke Spring Cravings
Instagram For Kids Raises 'Serious Concerns,' Lawmakers Say
Amazon Share Of U.S. Digital Advertising Tops 10%
Reopening: Being More Than A Cog In A Machine
Once A Red-Hot Topic, Meghan And Harry Fade From View
Bidding War For Tribune Framed As Moral Choice
Trust Belt: Why We're Losing Confidence In Technology
Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
France's New Lockdown Puts Another Wrench In The Works For This Year's Lions Festival
Marketing/Media M&As Begin Bouncing Back
Know When To Fold 'Em
MediaPost Weekend - Saturday, April 3, 2021
Biden Admin Bows National Vaccine TV Campaign, Outreach Through Trusted Organizations
Court Upholds FCC's Loosening Of Media Cross-Ownership Rules
Know When To Fold 'Em
GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory Too
2021 U.S. Ad Consensus Revised Upward On Magna, GroupM Updates
Google Begins Testing Browser-Based Ad Targeting In U.S.
Picking Apart The Concept Of Viral Videos
Facebook Launches Global Media Agency Review
How Much Broadband Service Is Enough? AT&T Exec Has Advice For Biden
BrandTotal 'Recklessly' Built Data-Harvesting Business, Facebook Tells Court
Publicis Groupe Deal Rumors Heat Up Again
Omnicom Shareholders To Vote On Political Contributions Reporting Requirement At Annual Meeting
ABC Dog-Grooming 'Pooch' Pageant Should Be Curbed
Trojan 'Stimulus Package' Aims To Help Couples Through Hard Times
Nissan Launches Brand Effort Featuring Entire Lineup
Man With A Horn: Doc Severinsen on 'American Masters'
GroupM's New Commerce Czar: Andrew Ruegger
Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'