MediaPost Agency Daily Editions for January 2016
- MediaPost Agency Daily - Friday, Jan. 15, 2016
- 72andSunny Cleared of Copyright Infringement Claims Over Starbucks Ad
- Publicis Groupe Restructuring Now Taking Shape
- Agency Builds 'Brainstorm Shower' In Its Office Because All Good Ideas Come When Showering
- Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
- Barton F. Graf Drops '9000' From Agency Name
- Global Sponsorship Dollars Will Reach $60 Billion In 2016
- WPP Invests In Hispanic-Focused Content Creator Mitu
- Figliulo & Partners Checks Into Marriott's AC Hotels
- Beating Ad Blockers With Native Content, Experiences
- Why Ad Tech Should Worry About The Rise Of Marketing Tech
- Varick Violated Privacy Code, Watchdog Says
- NEW! Celebrity Cruises Starts A Highbrow Game Of Marco Polo In Latest Ad Campaign
- REVOLVING DOOR: Steve Swanson Joins DigitasLBi Atlanta As SVP, Managing Director
- BIZ DEV: GKV Expands Relationship With Medifast
- MediaPost Agency Daily - Thursday, Jan. 14, 2016
- And Now...Dying Agency Model Must Transform Itself Into Special Ops Military Groups
- Publicis Groupe Said To Consider Buying A Controlling Stake In Cheil Worldwide
- Wix's Super Bowl Spot To Feature Characters In Latest 'Kung Fu Panda' Film
- GKV Awarded Media, Social Duties For Weight-Loss Brand Medifast
- Rokkan Is Tough Mudder's New AOR
- Google Stole My Organic Search Traffic - And What To Do About It
- NEW! Tough Mudder Launches First Global Ad Campaign
- REVOLVING DOOR: Jennifer Bolt Joins Team One As Executive Director Of Idea Communication
- BIZ DEV: Eastwick Awarded Sitecore Account
- MediaPost Agency Daily - Wednesday, Jan. 13, 2016
- When An Ad Agency Seeks to Hire 'Female With Great Voice,' Is That Sexist?
- Initiative Taps Optimedia's Maureen Bosetti For Chief Investment Officer Role
- Former Razorfish CEO Pete Stein Joins Fullscreen
- iCrossing, Razorfish Land Bayer Digital Assignments
- Campbell Ewald Helps Atkins Reposition Its Brand
- MediaCom To Track Emotions: Integrate Into Content, Media Planning
- Reaching People With A Life Saving Message
- NEW! Dirty Clothes In A Dirty Street Fight Promote LG Twin Wash Machine
- REVOLVING DOOR: barrettSF Adds Three To Creative, Account Departments
- BIZ DEV: Evoke Marketing Opens Its Doors, Adds Two Clients
- MediaPost Agency Daily - Tuesday, Jan. 12, 2016
- SAG to Knock on Droga5's Door And Hand Deliver A Petition Asking the Agency to Pay Actors A Fair Wage
- Cutting Back On Mobile Usage May Improve Your Health
- More New Lions Up For Grabs In 2016
- 2016 Sees Display Ad Spend Overtake Search In U.S.
- WPP Backs Courtside Ventures Fund For Sports-Focused Startups
- Super Bowl Revs In 2016 Could Top $400 Million
- The Death Of A Rock Legend/Pitch Man Drives New Campaign Strategy
- 2016 - Say Goodbye To Prediction Fiction
- El Chapo, The App!
- NEW! Snickers Intros New Snack And Symptoms Of Hangry People
- REVOLVING DOOR: Elizabeth Murphy Named SVP, Media For DigitasLBi
- BIZ DEV: Allebach Communications Wins Redco Foods
- MediaPost Agency Daily - Monday, Jan. 11, 2016
- Sorrell: Look For Another Big Year Of Agency Review Activity
- Horizon Staffers Channel Adele To Find New Mobile Specialist
- A&G's New Initiative Will 'Amperslam' Client Problems
- Dentsu Buys Brazil's Navegg, Strengthens Real-Time Audience Delivery
- Nicky Bullard Named Chairman, CCO McCann's MRM Meteorite
- You Can Go Home Again
- Oregon State University Launches In-House Ad Agency
- To Combat Declining Interest in Advertising, Belgium Urges Creative Heavies to Donate Their Sperm to Pass on Creativity
- "That's Cool, But What Does It Mean For Marketing?"
- NEW! Valio Releases Tribute Ad To Lemmy, Filmed One Month Before His Death
- REVOLVING DOOR: Isobar China Promotes Alvin Huang To Managing Director
- BIZ DEV: Drumroll To Handle Branding, Digital Work For My Fit Foods
- MediaPost Agency Daily - Friday, Jan. 8, 2016
- Saatchi & Saatchi Says Marketers And Agencies Are Not Marketing to Moms Properly
- Woolmington Is Back: Gets A New Media Canvas, Literally
- MDC, Salesforce Invest In Pierry Software
- BBDO Makes Its First Acquisition In 8 Years
- MDC's Ad Tech Strategy: Rent It
- New Dietary Guidelines Offer Few Surprises, Some Compromises
- Influencer Marketing: How To Find Your Force
- Brands Lining Up For NBCUniversal Digital And Social Brief
- A Novel Concept: Advertisers Caring About How Customers Regard Their Ads
- NEW! Geico Gets 'Flextacular' In Latest TV Spot
- REVOLVING DOOR: Roger Baran And Sam Luchini Promoted To CDs Of GS&P
- BIZ DEV: Helm Boots Taps nFusion As AOR
- MediaPost Agency Daily - Thursday, Jan. 7, 2016
- Agencies to Use Fewer Mobile Banners, More Mobile Video And Native in 2016
- IPG Wins Wimbledon
- Former WPP Exec's Investment Group Buys Majority Stake in Code and Theory Agency
- SCC Wins Brand Strategy, PR Duties For Stetson Dress Hats
- Dentsu Aegis Network Gets Grip
- Brands Must Listen To Improve Customer Service
- School's Recruitment Campaign Promise: We'll Make You Famous
- The Big Truths Of Ad Tech (Let's Be Positive)
- NEW! John Cleese Resurrects Basil Fawlty Character In Ad For Specsavers
- REVOLVING DOOR: Juliana Cobb Joins Droga5 NY As Group Creative Director
- BIZ DEV: Current Adds Radio Flyer To Client Roster
- MediaPost Agency Daily - Wednesday, Jan. 6, 2016
- GroupM And Fullscreen Forge Influencer Marketing Partnership
- Jon Stimmel Named UM Chief Investment Officer
- Mark Penn's Stagwell Group Buys Majority Of Code And Theory
- Eleven Lands Citrix Spinoff GoTo
- Celebs Help Promote Voya Financial In New Ads
- A New Approach To Media Buying
- BT Media Hires Former Y&R Exec to Head Marketing
- NEW! 'It Doesn't Take A Genius To Do Your Taxes,' Says TurboTax
- REVOLVING DOOR: Camp + King Hires Two
- BIZ DEV: Roundhouse Named Global AOR For Reebok Classic
- MediaPost Agency Daily - Tuesday, Jan. 5, 2016
- Majority of Media Buyers Want Ability to Buy Rich Media and In-Stream Video Programmatically
- Medialets, Millward Brown Digital Integrate Assets In Bid To Improve Mobile Measurement
- Publicis Communications Introduces Itself With Memo That Explains Nothing
- Amazon To Force Brands, Agencies To Rethink Advertising
- Syfy Kicks Off Syfy Labs At CES
- AIC And Forge Unveil New Branding Campaign
- GroupM Appoints Two New Execs In Asia
- What Is Culture?
- NEW! Nike Basketball Asks Fans To Pick Their Favorite Player In 'Bring Your Game'
- REVOLVING DOOR: Eric Pierre Joins TBWA\G1 As Executive European Creative Director
- BIZ DEV: Stalwart Communications Adds MedaPoint To Roster
- MediaPost Agency Daily - Monday, Jan. 4, 2016
- This Woman Is In (Practically) Every Ad! Is She In Yours?
- GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent
- New Year Begins With New IPG Corporate Digs
- Watch Barbara Lippert Talk About The Best Commercials Of 2015 On 'Today'
- Top Stories Focused On SUVs, Athletics, Media Strategy And Even Motorcycles
- Tech Support
- Merchandising Is Next Data Point In Online Ad-Serving Platforms
- NEW! Koodo Spreads Cheer With Flash Mob Singing The Cure's 'Friday I'm In Love'
- REVOLVING DOOR: Garge Hires 2, Promotes 4
- BIZ DEV: Hornitos Tequila Taps VSA Partners As AOR
