MAD Agency Daily Editions for January 2016
MAD Agency Daily - Friday, Jan. 15, 2016
72andSunny Cleared of Copyright Infringement Claims Over Starbucks Ad
Publicis Groupe Restructuring Now Taking Shape
Agency Builds 'Brainstorm Shower' In Its Office Because All Good Ideas Come When Showering
Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
Barton F. Graf Drops '9000' From Agency Name
Global Sponsorship Dollars Will Reach $60 Billion In 2016
WPP Invests In Hispanic-Focused Content Creator Mitu
Figliulo & Partners Checks Into Marriott's AC Hotels
Beating Ad Blockers With Native Content, Experiences
Why Ad Tech Should Worry About The Rise Of Marketing Tech
Varick Violated Privacy Code, Watchdog Says
NEW! Celebrity Cruises Starts A Highbrow Game Of Marco Polo In Latest Ad Campaign
REVOLVING DOOR: Steve Swanson Joins DigitasLBi Atlanta As SVP, Managing Director
BIZ DEV: GKV Expands Relationship With Medifast
MAD Agency Daily - Thursday, Jan. 14, 2016
And Now...Dying Agency Model Must Transform Itself Into Special Ops Military Groups
Publicis Groupe Said To Consider Buying A Controlling Stake In Cheil Worldwide
Wix's Super Bowl Spot To Feature Characters In Latest 'Kung Fu Panda' Film
GKV Awarded Media, Social Duties For Weight-Loss Brand Medifast
Rokkan Is Tough Mudder's New AOR
Google Stole My Organic Search Traffic - And What To Do About It
NEW! Tough Mudder Launches First Global Ad Campaign
REVOLVING DOOR: Jennifer Bolt Joins Team One As Executive Director Of Idea Communication
BIZ DEV: Eastwick Awarded Sitecore Account
MAD Agency Daily - Wednesday, Jan. 13, 2016
When An Ad Agency Seeks to Hire 'Female With Great Voice,' Is That Sexist?
Initiative Taps Optimedia's Maureen Bosetti For Chief Investment Officer Role
Former Razorfish CEO Pete Stein Joins Fullscreen
iCrossing, Razorfish Land Bayer Digital Assignments
Campbell Ewald Helps Atkins Reposition Its Brand
MediaCom To Track Emotions: Integrate Into Content, Media Planning
Reaching People With A Life Saving Message
NEW! Dirty Clothes In A Dirty Street Fight Promote LG Twin Wash Machine
REVOLVING DOOR: barrettSF Adds Three To Creative, Account Departments
BIZ DEV: Evoke Marketing Opens Its Doors, Adds Two Clients
MAD Agency Daily - Tuesday, Jan. 12, 2016
SAG to Knock on Droga5's Door And Hand Deliver A Petition Asking the Agency to Pay Actors A Fair Wage
Cutting Back On Mobile Usage May Improve Your Health
More New Lions Up For Grabs In 2016
2016 Sees Display Ad Spend Overtake Search In U.S.
WPP Backs Courtside Ventures Fund For Sports-Focused Startups
Super Bowl Revs In 2016 Could Top $400 Million
The Death Of A Rock Legend/Pitch Man Drives New Campaign Strategy
2016 - Say Goodbye To Prediction Fiction
El Chapo, The App!
NEW! Snickers Intros New Snack And Symptoms Of Hangry People
REVOLVING DOOR: Elizabeth Murphy Named SVP, Media For DigitasLBi
BIZ DEV: Allebach Communications Wins Redco Foods
MAD Agency Daily - Monday, Jan. 11, 2016
Sorrell: Look For Another Big Year Of Agency Review Activity
Horizon Staffers Channel Adele To Find New Mobile Specialist
A&G's New Initiative Will 'Amperslam' Client Problems
Dentsu Buys Brazil's Navegg, Strengthens Real-Time Audience Delivery
Nicky Bullard Named Chairman, CCO McCann's MRM Meteorite
You Can Go Home Again
Oregon State University Launches In-House Ad Agency
To Combat Declining Interest in Advertising, Belgium Urges Creative Heavies to Donate Their Sperm to Pass on Creativity
"That's Cool, But What Does It Mean For Marketing?"
NEW! Valio Releases Tribute Ad To Lemmy, Filmed One Month Before His Death
REVOLVING DOOR: Isobar China Promotes Alvin Huang To Managing Director
BIZ DEV: Drumroll To Handle Branding, Digital Work For My Fit Foods
MAD Agency Daily - Friday, Jan. 8, 2016
Saatchi & Saatchi Says Marketers And Agencies Are Not Marketing to Moms Properly
Woolmington Is Back: Gets A New Media Canvas, Literally
MDC, Salesforce Invest In Pierry Software
BBDO Makes Its First Acquisition In 8 Years
MDC's Ad Tech Strategy: Rent It
New Dietary Guidelines Offer Few Surprises, Some Compromises
Influencer Marketing: How To Find Your Force
Brands Lining Up For NBCUniversal Digital And Social Brief
A Novel Concept: Advertisers Caring About How Customers Regard Their Ads
NEW! Geico Gets 'Flextacular' In Latest TV Spot
REVOLVING DOOR: Roger Baran And Sam Luchini Promoted To CDs Of GS&P
BIZ DEV: Helm Boots Taps nFusion As AOR
MAD Agency Daily - Thursday, Jan. 7, 2016
Agencies to Use Fewer Mobile Banners, More Mobile Video And Native in 2016
IPG Wins Wimbledon
Former WPP Exec's Investment Group Buys Majority Stake in Code and Theory Agency
SCC Wins Brand Strategy, PR Duties For Stetson Dress Hats
Dentsu Aegis Network Gets Grip
Brands Must Listen To Improve Customer Service
School's Recruitment Campaign Promise: We'll Make You Famous
The Big Truths Of Ad Tech (Let's Be Positive)
NEW! John Cleese Resurrects Basil Fawlty Character In Ad For Specsavers
REVOLVING DOOR: Juliana Cobb Joins Droga5 NY As Group Creative Director
BIZ DEV: Current Adds Radio Flyer To Client Roster
MAD Agency Daily - Wednesday, Jan. 6, 2016
GroupM And Fullscreen Forge Influencer Marketing Partnership
Jon Stimmel Named UM Chief Investment Officer
Mark Penn's Stagwell Group Buys Majority Of Code And Theory
Eleven Lands Citrix Spinoff GoTo
Celebs Help Promote Voya Financial In New Ads
A New Approach To Media Buying
BT Media Hires Former Y&R Exec to Head Marketing
NEW! 'It Doesn't Take A Genius To Do Your Taxes,' Says TurboTax
REVOLVING DOOR: Camp + King Hires Two
BIZ DEV: Roundhouse Named Global AOR For Reebok Classic
MAD Agency Daily - Tuesday, Jan. 5, 2016
Majority of Media Buyers Want Ability to Buy Rich Media and In-Stream Video Programmatically
Medialets, Millward Brown Digital Integrate Assets In Bid To Improve Mobile Measurement
Publicis Communications Introduces Itself With Memo That Explains Nothing
Amazon To Force Brands, Agencies To Rethink Advertising
Syfy Kicks Off Syfy Labs At CES
AIC And Forge Unveil New Branding Campaign
GroupM Appoints Two New Execs In Asia
What Is Culture?
NEW! Nike Basketball Asks Fans To Pick Their Favorite Player In 'Bring Your Game'
REVOLVING DOOR: Eric Pierre Joins TBWA\G1 As Executive European Creative Director
BIZ DEV: Stalwart Communications Adds MedaPoint To Roster
MAD Agency Daily - Monday, Jan. 4, 2016
This Woman Is In (Practically) Every Ad! Is She In Yours?
GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent
New Year Begins With New IPG Corporate Digs
Watch Barbara Lippert Talk About The Best Commercials Of 2015 On 'Today'
Top Stories Focused On SUVs, Athletics, Media Strategy And Even Motorcycles
Tech Support
Merchandising Is Next Data Point In Online Ad-Serving Platforms
NEW! Koodo Spreads Cheer With Flash Mob Singing The Cure's 'Friday I'm In Love'
REVOLVING DOOR: Garge Hires 2, Promotes 4
BIZ DEV: Hornitos Tequila Taps VSA Partners As AOR
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