• by Amy Corr  @MediaPostOTL, January 13, 2016

Tough Mudder, you're on my bucket list. The company launched its first global ad campaign, "It's All Been Training," the first work from its new agency, Rokkan. A series of four ads promote the extreme obstacle course as an event we've all been training for since childhood. For instance, that time you put your tongue on a battery connection to see if you'd render a shock was preparation for running through a mud pit with live electric wires hanging above you. See it here. Troublemakers escaping punishment by jumping bags of leaves and scaling a fence are ready for Tough Mudder's tall, muddy walls. Watch it here. All the times you jumped off a swing at the highest point means you'll have no trouble jumping off a platform, ringing a bell and ending up in freezing water. See it here. The final ad is 60 seconds and serves as a rallying cry to adults who yearn to recapture their youth, if only for a weekend. Those who work hard during the week want to play hard on the weekend and return to the days when running in mud was carefree and fun. As adults, we can now do that and drink beer afterwards. Watch it here.