MediaPost Agency Daily Editions for January 2024
MediaPost Agency Daily - Wednesday, Jan. 31, 2024
WPP Briefs Investors On Its Plans For The 'AI Age'
Kentucky Invites Visitors To Take A Nostalgic 'Joy Ride'
Robinson Promoted To CEO At The Martin Agency
Saylor Adds Sabath As Executive Creative Director
CTI Digital To Lead Digital Marketing For Zip World
What Is There Left To Say About Taylor Swift?
Holding Company Of The Year: Omnicom
Mars Invests $50M+ In 'Chew You Good' Gum Brands Platform
LP Says The Verdict Is In: Supporting Trump Is Supporting A Sex Assaulter
Built For The Media-Buying Executive
MediaPost Agency Daily - Tuesday, Jan. 30, 2024
Frost Bank Offers The 'Unexpected' Touch
Paramount+ Lodge Reactivates Immersive Fan Experiences
Who Will Succeed WPP's Outgoing Non-Executive Chairman?
Code And Theory Wins Digital AOR For Star Tribune Media Co.
Independent Agency Of The Year: Acadia
Denver Public Library Brings Skiing To Lower-Income Families
Obit: Long-Time Advertising Media Exec Ben Jankowski, Dead At 63
Sussman Names Shaffner Agency President
Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Allen & Gerritsen Wins The Giant Company's AOR Bid
How Much Do Amazon, Google, Microsoft Spend And Earn From AI?
In Memoriam: ANA, WFA Remember Ben Jankowski
Is Martha Stewart Living?
Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaPost Agency Daily - Monday, Jan. 29, 2024
Millennial Stress, Female Blockage: Issues Facing The Nation
Digitas Named Media AOR For Supergoop
Management Makeover At Stagwell Agency Instrument
M&C Saatchi Reports 2023 Revenue Shortfall Of 7%
Would You Pay $100 To Watch The Super Bowl?
TBWA\Chiat\Day NY's Goldberg, Blanch Drive Nissan United's Brand Work
Creative Agency Of The Year: OpenAI
Hyundai Uses Vikings, 'Barracuda' To Showcase Santa Fe Capabilities
Metro By T-Mobile Airs First Super Bowl Spot In Spanish
Toyota Has A Change Of Heart About Super Bowl
3.know: Shelly's Post-CES Analysis (And A Way Too Early Look At Next Year's)
Make It Stop: Consumers Say They're Overwhelmed By Digital Messaging
MediaPost Agency Daily - Friday, Jan. 26, 2024
Underpants -- And 'You Don't Own Me,' German-Style
WPP Merging Global PR Networks, Hill & Knowlton And BCW
BBH Scoops Up Haagen-Dazs As Global Lead Creative Agency
Amica Insurance Sells Importance Of Human Connections
Group Combating Antisemitism To Air Super Bowl Ad
Cause For Concern: Poverty Tops The List
Search/Performance Agency Of The Year: iProspect
It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
Intermark Group Selects Paulo As Chief Growth Officer
Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
FTC Probing Big Tech/AI Partnerships
AB InBev's 3-Brand Game Plan Makes It Biggest SB Beer Advertiser
UK Publishers Must Now Include A 'Reject All Cookies' Button On Their Sites
MediaPost Agency Daily - Thursday, Jan. 25, 2024
Publicis Goes All In On AI
Post-Merger, VML Debuts Global Creative Team
Noosa Yogurt Inverts Campaign Imagery To Push Aussie Roots
WPP Expands Telefonica Account Across Latin America
Bay FC Soccer Kicks Off Inaugural Campaign
Client Of The Year: E.L.F. Beauty
California Olive Ranch Selects Argonaut As Creative AOR
From EVs To Elections, Marketers Misread Consumer Mindsets
Is Havas In Danger Of Losing B Corp Status?
What's On Tap For Media: A Conversation With Ad Council's DJ Perera
2023-24: Good For Dolls, Not Great For Women
MediaPost Agency Daily - Wednesday, Jan. 24, 2024
Murder, He Wrote
Interpublic Taps De Bonis As CEO Of Huge
Stellantis and TRG Part Ways
Leo Burnett Named QDOBA's Creative AOR
P&G Says It's 'Not The Time' To Pull Back On Marketing Spend
Real Estate Platform Opendoor Going Live For The Super Bowl
Stella Artois Encourages Beer Lovers To 'Steal'
Havas Paris Campaigns Against Biases Of Job Recruiters
Popeyes To Debut First Super Bowl Ad
Supplier Of The Year: OpenAP
Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
MediaPost Agency Daily - Tuesday, Jan. 23, 2024
The Surprising Sell Of Mercedes And Its 'Succession' Spokesman
GroupM Taps Wavemaker's Farjami As NA CEO
S4 Capital Expecting 2023 Organic Revenue Drop Of 4%
Santo Spirits Banks Tequila Appeal On 'Reputation Earned'
Chevrolet Secures Exclusive MLS Canada Sponsorship
Report: Comms Leaders Worry About Geopolitics, Polarization, Misinformation
New Hampshire Passes Law Restricting Behavioral Targeting
Country Singer Jessie G Partners With Ammunition Whiskey
Billion Dollar Boys Beefs Up U.S. Operations
Stagwell's Wolfgang Wins Johnston & Murphy Creative Account
For E.L.F., Super Bowl May Offer Game-Changing Awareness
Coors Light's 'Chill Train' Will Be Boarding Passengers For Its Big Game Comeback
MediaPost Agency Daily - Monday, Jan. 22, 2024
Ready For The 'Hiroshima Split-Level'?
Unilever Launches Global Media Review
2023 Executive of the Year: Bill Koenigsberg
Quiet Storm Names Meer Head Of Planning, Focuses On Client Strategy
USAA, Series 'Masters Of The Air' Team To Honor Military
M&C Saatchi Creates Unit To Focus On 'Fancom' Passions
Ballet Inspired By AI Promoted With (What Else) AI-Driven Campaign
Samsung Uses Exosphere To Tease New AI Phone
The Ins and Outs Of Election 2024 Audience Targeting
TBWA\Chiat\\Day LA Ups Nelson To President
Call For Entries: Best In Automotive Marketing
Political Advertising Of $17B Will Help Lift 2024 Media Spend
God Made Rick Wilson
Conundrum: Volume Is No Longer Relevant For Media Agencies
MediaPost Agency Daily - Friday, Jan. 19, 2024
Boasberg Directs Strategy, Marketing For Planet Propaganda
Ibotta Surprises Customers, Offers 'Money Sampling'
Havas Taps VML's Schulman For New CX Leadership Role
Stagwell's Assembly Appoints Keeble Global CFO
Kris Jenner Teases 'Twist' In Oreo Super Bowl Ad
The Unsinkable Kathie Lee Floats Untenable Balance Of Nature Claims
'Search Generative Experience' Forecast To Fuel $40B Annually For Google
Dentsu's Mehrotra Named 2024 Media Lions Jury President
Advertising Trade Group Tackles Workplace Mental Health Issues
Porter Geeks Out On Politics At LoopMe
Google Chrome Phases Out 1% Of Cookies: What Advertisers Need To Know
MediaPost Agency Daily - Thursday, Jan. 18, 2024
Kayak's New Comedy Spree
Gap Inc. Reviews Its $190 Million U.S. Media Assignment
Planters Positions Nuts As A Must-Have Snack In 4 New Spots
Is Interpublic Real Or Fake? Just Ask Google
Sorrell Speaks To Cautious Clients At Davos, Sees 'Cocktail Of Political Risk'
Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MMGY Global Adds Presidents For EMEA, Americas
CTV's Bigger Share Of Media Budgets Drives Programmatic Growth
Lexus Marketing Chief Shifts To Nissan
Marketers Eye AI Solutions Amid Production Pressures
Is The Next Generation Of AI, IRL?
It's The Petabytes, Stupid
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