OMMA Today Editions for February 2016
- OMMA Today - Monday, Feb. 29, 2016
- Clear Channel's RADAR Brings Attribution Outdoors
- Can Smartphones Swing The Primaries?
- Bing Makes Predictions, Search Wave Provides Insights Ahead Of Super Tuesday
- Time To Rethink Social Media Metrics?
- AppCard Raises $20M To Fuel Growth, Develop Tech
- Three Key Trends In Cross-Channel Marketing
- Context In Headlines Boosts Email Engagement
- Microsoft Ads Stir Apple Rivalry With Voice Search, Facial Recognition
- Apple Defends iPhone Encryption To Congress
- OMMA Today - Friday, Feb. 26, 2016
- Facebook Expands Mobile Ads With New Unit, Canvas
- AMI Partners With ConvertMedia To Programmatically Deliver Outstream Video
- MailChimp Forces Mandrill Developers To Pay Up
- Will Time Inc. Marry Into A Programmatic Pedigree?
- Consumers Favor Premium Video From Big Media
- Is Taking Yahoo Private An Option?
- Online Publishers Group Wants ISPs To Honor Do-Not-Track Requests
- Google AMP: Another Nail In Coffin Of Journalism?
- Mobile Payments Gain Big Traction Among Millennials
- OMMA Today - Thursday, Feb. 25, 2016
- Facebook Expands Mobile Ads With New Unit, Canvas
- Apple Says iPhone Back Door 'Too Dangerous To Build'
- IndoorAtlas, Yahoo Team Geomagnetic Building Mapping In Japan
- Snapchat Snaps Nielsen For 3V Ad Ratings
- PlaceIQ Partners With LiveRamp For Addressable TV Campaigns
- Most Reddit Users Get News From Site
- Political Campaigns Pay Different Programmatic Costs In South Carolina, Nevada
- Millennial News Platform Newsy Chooses SpotX To Power Ads On Apple TV
- Lawmaker Proposes DTC Ad Moratorium
- OMMA Today - Wednesday, Feb. 24, 2016
- NBCUx Expands Programmatic To Linear TV
- Microsoft Buys Xamarin, Deal Provides Total App Development
- Tablets Lose Share Because Of Phablets
- Google AMP Launches, Rivals Facebook Instant Articles
- Adobe Expands Cloud With Mobile App Management Features
- Instagram Can't Stop Growing
- Agility Over Security? Gartner Predicts Future Of Marketing IT
- Martell Package Becomes Google Cardboard To View Mobile 360-Degree VR Experience
- OMMA Today - Tuesday, Feb. 23, 2016
- New Foursquare Attribution Tool Integrates With All Digital Campaigns
- Oracle Gains OneSpot's Content Sequencing Tech
- Adobe Expands Cloud With Mobile App Management Features
- Dentsu Aegis Launches New Agency To Service $200 Billion B2B Sector
- Forbes' New BrandVoice Product Lets Marketers Publish Unlimited Content
- RTB Is Anti-Publisher At Its Core
- Managing Bots And The 'Creep Factor': Xaxis COO On Creating Smarter Ads
- Spotify Moves To Google's Cloud Service
- Local TV Advertisers Buy Online/Mobile To Complement TV Media
- OMMA Today - Monday, Feb. 22, 2016
- Third-Party Mobile Messaging Platforms Jeopardize Sensitive Data
- Conde Nast Expands Digital Strategy, Initiatives Team
- Connected TV To Grow 17%, Chromecast Has Big Plans For 2016
- Zuck Touts VR As Future Of Social Media
- 7 Programmatic Lessons From Vonage's Szumowski
- NetElixir's Google AdWords Plugin Identifies Purchase Patterns
- Facebook Launches Telecom Infra Project To Reimagine Tech Future
- SITO Mobile Aids Political Marketers Targeting Millennials, Minorities
- OMMA Today - Friday, Feb. 19, 2016
- Ads To Appear In Facebook Messenger
- Google Allows Marketers To Test AdWords Campaigns, Determine Results
- Social Networks Crippled By Unsubscribes
- YouAppi Raises $13 Million, Plans To Expand In Asia
- Yahoo Forms Independent Committee To Find 'Strategic' Alternatives
- Agency Strikes New Kind Of Unwired Deal: Step Toward Local Broadcast Programmatic
- Keep Your Conspicuous-Consumption Hands Off My Brain
- IBM Identifies Gap In Creating Innovative Customer Experiences
- Tech Companies, Online Security Experts, Democratic Lawmakers Back Apple Against FBI
- OMMA Today - Thursday, Feb. 18, 2016
- Paid, Owned, Bought & Sold: 'Earned' IPG Unit Golin Acquires Brooklyn Bros.
- Yahoo Shutters 7 Digital Magazines
- Opera Mediaworks Ad Revenues Hit $145M
- Merkle, Oracle Drive Cloud Services Through Digital, Direct Response
- Rubicon: Brand-Direct Media Buyers Buy More Native Ads Than Any Other Mobile Format
- Google CEO Voices Support For Apple Against FBI
- Bucksense Launches Mobile Programmatic Platform
- Campaigns Utilize Targeted Data In New Ways To Reach Key Voters
- Twitter Adds GIF Button, User Numbers Fall
- OMMA Today - Wednesday, Feb. 17, 2016
- Facebook Expands Instant Articles, Goes Deeper Into News Biz
- Time Inc. Acquires Drive, Fast Lane Daily
- Microsoft Rebrands Bing, Challenges Google
- Listen Up: Digital Mobile Is A Premium Radio Asset
- Swrve Releases Product For Faster Marketing Messages
- Sports, Entertainment Ads Get Best Mobile Completion Rates
- AppNexus: CPMs Hit Record $1.60 In December, Due To Holiday Demand
- FilmOn Loses Bid To Nix Contempt Ruling
- OMMA Today - Tuesday, Feb. 16, 2016
- IAB Posts Buyer's Guide To DOOH
- Adforce.com, NYPS Partner On Digital Ad Network For Newspapers
- Scripps' 'List' Makes Digital Syndication Deal On OwnZone Platform
- FCC Set-Top-Box Plan Creates 'Gaping Hole In Consumer Privacy,' Cable Industry Says
- Luckie To Head Media For Reddit
- One In Five Political Email Subscribers Still Undecided
- Beintoo Launches Cuebiq In U.S.
- PushSpring Partners With LiveRamp To Expand Availability Of Data And Distribution
- Facebook's Instant Articles Revamp Wins Over Publishers
