OMMA Today Editions for September 2016
- OMMA Today - Friday, Sept. 30, 2016
- ANA Presses For Details Of Plan To Replace Cable Box With Apps
- Digital Short-Form Video Viewership Remains Strong
- AI, Search Support Transition From Mobile Apps To Bots
- ANA Slams Facebook For Lack Of 'Transparency,' Calls For Audit
- HAL: 'I Am Sorry Frank, This Doesn't Compute'
- Dentsu Aegis Acquires Wasabi Analytics
- Uber Can Now Be Added To Email Marketing Campaigns
- Jack Daniel's Celebrates Its Unique Hometown With Videos
- What's What? Google Unveils Massive YouTube Visual Database
- AT&T Pulls Plug On Pay-For-Privacy Pricing
- OMMA Today - Thursday, Sept. 29, 2016
- 3 Women Execs Tune Up Spotify's Ad Business
- Amazon, Google, Facebook, IBM, Microsoft Announce AI Partnership
- Cafe Media Acquires AdThrive, Ups Digital Scale
- Faster Loads Impact Viewability, Trade Groups Shore Up Standards
- No One Will Admit The Biggest Problem With Internet Advertising
- Agencies Look To Partnering For Consumer VR Experiences
- Media Analysts: Brands Play Long Game
- BlackBerry Quits Making Hardware
- Turn, Verizon Battle Users Over 'Supercookies'
- ANA Slams Facebook For Lack Of 'Transparency,' Calls For Audit
- Did You Fact Check The Debate? If You Watched Online You Probably Did
- Facebook's Video Debacle Raises Serious Questions
- OMMA Today - Wednesday, Sept. 28, 2016
- Visa, Oracle Introduce New Tools To Boost Digital Ad Performance
- Kid-Friendly Messaging Platform Jet Hopes To Propel Safe Conversations With Children
- Twitter Takes Down Skittles Image Posted By Trump Jr.
- How Ad Fraud Messes Up Measurement
- Twitter Tempts Average Users By Opening 'Moments'
- FTC Presses For Power To Sue Internet Service Providers
- Time Inc., Jash Partner To Create Comedy Content For Advertisers
- CEO To-Do List: Talent Search, Content Management, Cope With Pace Of Change
- Ad-Supported, Free TV Tops Other Platforms
- Programmatic: Data, Consolidation, Direct Deals Are Trends
- MullenLowe Mediahub Wins Western Union's Global Media Biz
- OMMA Today - Tuesday, Sept. 27, 2016
- AppNexus Announces Availability Of LinkedIn Display Inventory
- Time Inc. Revamps, Relies On Digital Topic Desks
- Forecast: By 2017, 75% Of All Programmatic Display Ads Will be Mobile
- Disney May Bid For Twitter, Too
- Oracle Orchestrates, Revamps Cross-Channel Solution
- AB InBev Notes Problems Measuring Mobile In-App Ads
- Amazon Maintains First Search On Google, Gains On Retail Sites
- Lawmakers Slam Yahoo Over Delay In Disclosing Data Breach
- InStyle Names Ruthie Friedlander Site Director
- Retailers Serving Too Many Irrelevant Results In Site Search
- OMMA Today - Monday, Sept. 26, 2016
- Snapchat Debuts Spectacles That Record Video
- IAB Releases New Ad Unit Portfolio For Public Comment
- Orient Hontai Captial Buys AppLovin, Gains Foothold In Mobile Ad Market
- Social Media In Turmoil
- TV Views On Smartphones Soar
- VideoAmp Ensures At Least 80% Viewability Rates
- Bing Admits Google AMP Speeds Mobile Page App Load Times By 80%
- Deterministic Data: Powerful Tool For Predicting User Behavior
- Microsoft, Salesforce Add AI To Cloud Ecosystems
- OMMA Today - Friday, Sept. 23, 2016
- Yahoo Says 500 Million Accounts Hacked
- Miscalculations From Facebook, Dentsu Could Force Ad Industry Change
- Agencies Want Increased Transparency For Ad Metrics
- Market For Big-Data Management Tools Expected To Grow By Double Digits
- How Google, eBay, Reddit Gain Speedier Mobile Page Load Times From AMP
- Tech Companies Eye Troubled Twitter As Possible Acquisition
- Social Listening For Preemptive Action (And Profit)
- Email Blacklisting Can Last Up To Two Weeks, Study Says
- An Outsider's Guide To Ad Week
- Univision Taps Narisetti To Head Gizmodo Group
- Pushback On AppFlyer's DeviceRank: Privacy, Accuracy Questions Arise
- OMMA Today - Thursday, Sept. 22, 2016
- Twitter Offers Native Ads On Audience Platform
- Yahoo Says 500 Million Accounts Hacked
- Time Emerging As Industry Metric: Big Question Is How Long It Will Take
- YouTube Leads Facebook, Snapchat Among Teens
- Ad, Marketing, Sales Lead IPO, M&A Activity In First Half Of 2016
- On Opening Day, The Trade Desk's Stock Closes At $30.10 Per Share
- Location Tracking Growing Up, Brands Looking Beyond Beacons
- Holiday Forecast Says E-Commerce To Gain 17%
- Social Listening For Preemptive Action (And Profit)
- OMMA Today - Wednesday, Sept. 21, 2016
- Google Joins The Conversation, Say Hello To Allo
- Time Inc. Launches VR Platform, Resurrects 'Life'
- Study: Video Reaches Tipping Point, 51% Of Views Now On Mobile
- AT&T Adds DirecTV Mobile/TV Everywhere To Addressable Platform
- Yahoo Brings Search Retargeting To Gemini Native Ad Inventory
- Twitter Fights For Center Stage With Presidential Debate Streams
- RedPoint Global Expands Data-Driven Marketing Tools
- HuffPo RYOT Dives Into VR Comedy Series
- TubeMogul Revamps Display Offering Via Partnerships And New Algorithms
- ANA Raises Concerns About FCC Plan To Replace Set-Top Boxes With Apps
- Mobile Moves IPS Up The Shiny Object Tech Ladder
- OMMA Today - Tuesday, Sept. 20, 2016
- Microsoft Bing To Power Search, Ads For CBS Interactive Sites
- Streaming Music Enjoys Revenue Uptick To $3B
- Leveraging Advocates And Influencers In A Successful Social Responsibility Initiative
- Mediacom Defends Data Caps, Blasts Netflix
- What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?
- Twitter Lifts Limits On Pics, Video
- Vizio Urges Judge To Throw Out Video Privacy Case
- Facebook Tailors Mobile Ads To Local Retailers' Stock
- Why Our Brains Are Blocking Ads
- Maxus Bolsters Global Leadership Team
- The Key To Transparency Is Technology, Not Just Terms And Conditions
- Jelli's Platform Aims To Lure Programmatic Dollars To Radio
- Study Likens 'Walled Gardens' To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale
- OMMA Today - Monday, Sept. 19, 2016
- Instagram Relaunches CTA Ads, Aids Gaming Advertisers
- Google Focuses On Travel, Maps Gets Boost From Urban Engines Acquisition
- Bloomberg Taps Shane As Global Head, Digital Innovation
- 4KTV Forecast To See Steady Growth In Next 5 Years
- T-Mobile Takes Over Radio With DJ Promo
- Art Institute Of Chicago Promotes Digital Tools
- Proposed Privacy Rules Will Result In Higher Broadband Fees, CTIA Claims
- A Quarter Of Brits Fake Vacation Photos Online
- Facebook Opposes ACLU, Urges Court To Let Stand 'Hacking' Decision
- Can You See Me Now? Digital Vs. Trad TV Viewing Of NFL Games
