OMMA Today Editions for December 2016
- OMMA Today - Thursday, Dec. 15, 2016
- Another Yahoo Hack Exposes More Than 1 Billion Accounts
- Facebook Attacks Fake News
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients
- Index Exchange Launches Header Bidding Solution For Video
- Yahoo Launches New Advertising Feature In Mail
- Advocates Seek New Privacy Regulations For Health Wearables
- 'Bloomberg' Relaunches Mobile News App, Redesigns Custom Content
- Wheeler To Leave FCC In January
- Amazon Makes First Commercial Drone Delivery
- OMMA Today - Wednesday, Dec. 14, 2016
- Slate Launches Google Chrome Extension To Flag Fake News
- Twitter Adds Live Video To App Options
- Neustar Will Go Private In $2.9 Billion Deal
- 2017 NewFronts Schedule Unveiled, Bookended By New York Times And Mashable
- Sharethrough Partners With Kantar Millward Brown On Native Ad Research Tools
- 2017: Messaging Apps Will Drive Mobile Payments, Change Ad Metrics
- Instagram Puts Pinterest On Edge With New Bookmarking Option
- Customer-First Marketing Likely To Increase Email Subscribers
- Google Discloses Receiving NSA Letters
- Fake News Sites Reportedly Still Running Google AdSense
- OMMA Today - Tuesday, Dec. 13, 2016
- Rubicon Project Offers Email Inventory, Reaches 145 Million Uniques
- Google Cloud Platform, Improbable Partnership Builds VR Game Network
- CMO Council Says Data Will Drive Customer Experience In 2017
- Russian Election Hacking Called 'Political Equivalent Of 9/11'
- App Developer Duped Consumers With Fake Reviews, FTC Says
- Marketers Struggle With Digital Transformation
- nToggle, DataXu Expand Partnership Four-Fold
- Traditional Supermarkets Beating Amazon In Online Groceries
- OMMA Today - Monday, Dec. 12, 2016
- Alphabet Strikes Deal With Cuba To Install Servers On The Island
- Discovery Invests In Digital Publisher Batanga Media
- 'Esquire' Opens Pop-Up Shop On Snapchat
- Jivox Integrates Its Dynamic Creative With AppNexus' Programmable Bidder
- Opera Mediaworks Rebrands As AdColony, Adds Rich Media And Display Ads
- Foursquare, Nielsen Team Up To Map Digital Ads To In-Store Visits
- Twitter Pulls Data Access Over Surveillance Concerns
- Consumers More Likely To Open Marketing Emails During Holidays
- Facebook Backs 360-Degree Live Streams
- Flashtalking Partners With Tapad For Attribution Modeling
- Golden Diss Of Netflix, Amazon? Not Hardly
- The New Realities Of Sports Marketing
- OMMA Today - Friday, Dec. 9, 2016
- 'Guardian,' 'Vice' Strike Content Partnership Deal
- Viewers Tweet More, But Network Tweets More Efficient
- AI, Machine Learning Data Give Chatbots Personality
- User Engagement Remains Challenge For Digital Video
- Is Programmatic A Recipe For Fraud?
- Google Home Prepares Advertisers, Developers For Conversational Search
- Facebook Reveals More Ad Metric Snafus
- Facebook Adds Photo Tools To Compete With Snapchat
- Forget Facebook And The Macedonians: Is Google Responsible For the Post-Truth Era?
- Can Real-Time Advertising Close Gap Between Mobile And Desktop Conversions?
- Executives Turn To Email For News
- OMMA Today - Thursday, Dec. 8, 2016
- Ezoic Creates Free Ad Revenue Index
- Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement
- Targeted TV Advertising Moves Forward
- Word-Of-Mouth Marketing Doesn't Always Match Social Media, Online Results
- Kill The Insertion Order -- Make All Ads Programmatic
- Digilant Launches Platform To Educate Clients On Programmatic Marketing
- Kia Talks Up Conversational Search
- Eight Out Of 10 Publishers Don't Know How Their Traffic Is Audited By Third Parties
- 3 Digital Strategies To Win The Super Bowl, With Any Marketing Budget
- Big Data Disaster: Clinton's ADA Algorithm Didn't Add Up
- AerServ, Mediaocean Partner On Proprietary Tech To Access Mobile Audiences
- Google Home Prepares Advertisers, Developers For Conversational Search
- OMMA Today - Wednesday, Dec. 7, 2016
- Turner, Snapchat Expand Content/Advertising Partnership
- Purch Launches Server-to-Server Integration For Video Header Bidding With Index Exchange
- Criteo Creates Tech That Optimizes Dynamic Ads In Real-Time
- Pinterest Taps Monahan To Lead Strategic Verticals
- 'Bloomberg Pursuits' Shutters Print Edition, Goes Digital-Only
- Facebook Testing Curated Content For Publishers
- Sinclair Kicks Off TBD, New Digital Multicast TV Network
- SinusBuster Bursts Into View With Social Blitz
- Polgreen Tapped As EIC, 'The Huffington Post'
- Neustar Launches Data Directory To Facilitate Connected Customer Experiences
- Social Media Advertising: Best Way To Stimulate CPG E-Commerce
- OMMA Today - Tuesday, Dec. 6, 2016
- Web Companies Collaborate In New Push To Remove Terrorist Videos
- Microsoft Takes On Amazon, Google, Apple With Home Hub
- Cheap Fitness Trackers Outselling Apple Smartwatches
- Long-Form Digital Video Grows -- On Laptops, Connected TV, Mobile
- Google Location-Based Safety App Trusted Contacts Launches
- Most Enterprises Fail To Correctly Authenticate Emails With DMARC
- White House Launches Augmented Reality App
- Mobile-First, Then Digital-First -- How 2016 Transitions Into 2017
- Back To The Coffeehouse: Has Journalism Come Full Circle?
- OMMA Today - Monday, Dec. 5, 2016
- A Third Of Consumers Say They Would Exchange Personal Info For Content
- Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017
- Fake News Triggers Shooting Incident In D.C.
- Native Ad Plans Shift From Publishers To Social, Facebook Dominates By Wide Margin
- Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing
- MPA Report Reveals Magazine Audiences Continue Shift From Desktop To Mobile
- AT&T's 'Data-Free' TV Violates Net Neutrality, FCC Says
- Leaf Group's Bornstein: Ad-Tech Vendors Create 'Moat' Between Advertisers, Publishers
- Social Ad Spending Poised To Pass Newspapers
- OMMA Today - Friday, Dec. 2, 2016
- 'Self' Mag Shutters Print Edition, Hires New Editor In Chief
- Amazon Plans To Enter Header Bidding
- CBS Adds Live Sunday Game NFL Content To CBS All Access
- Sonobi Launches Partnership With Guardian Media Group As Header Provider
- 'Washington Post' Names Gillespie First CTO
- AT&T's 'Data-Free' TV Violates Net Neutrality, FCC Says
- Telemundo Launches First Virtual Reality Campaign
- Fake News: Shut Up And Listen
- Email Smashes Social Again To Drive One In Five Cyber Monday Sales
