Real-Time Daily Editions for November 2014
- Real-Time Daily - Wednesday, Nov. 26, 2014
- Trion Interactive Tries On The Fully Viewable Impression
- Exelate Receives BPA Certification For B2B Audience Data
- Fantastic Four: Comparing Agency Trading Desks' Programmatic Efforts
- Genesis Media Adds SSP Capabilities To Video Platform
- Google Finally Gets It
- Boni Joins Mobile DSP Taptica As VP Of Products
- Winning The Cyber Monday Wars
- MoPub CEO Payne Leaving Day-To-Day Role To Serve As Twitter's Ad Tech Advisor
- The Ultimate Accountability For Marketing Is Sales
- Real-Time Daily - Tuesday, Nov. 25, 2014
- Vserv Serves Up Cross-Device Retargeting
- Programmatic Vet Kline Named CMO Of AOL
- PubMatic Expands In DACH Market With 2 Appointments
- Zeotap Raises $1.3 Million, Launches Data Platform
- Ad Vet Paul Turner Joins Adbrain
- iOS Holiday Shoppers Spend $112, Android $87
- Black Friday The No. 1 Day For Consumer Fraud
- Brands Beware Social Media's 'Thoughts Police'
- Sideswipes: Flat Media
- Real-Time Daily - Monday, Nov. 24, 2014
- Massachusetts Leads All States In Tech And Science Capabilities
- Apple Continues iAd Renovations, Partners With AdRoll For Retargeting
- More Than Just An iFad: Apple's Programmatic Push
- Ad Vet Paul Turner Joins Adbrain
- Shirley, Shirley, Bo Birley Bonana Fanna Fo Firley Fee Fy Mo Mirley, Shirley!
- Google Tests Contributor For Ad-Free Web Sites
- Yahoo To Stop Serving Targeted Ads To Some Firefox Users
- TV: Evolution Or Revolution?
- Google Trials Ad-Blocking Service
- Real-Time Daily - Friday, Nov. 21, 2014
- Real-Time With Videology's Castree, Freshly Poached From MediaVest
- Marketers Turning Away From RFP/IO Campaigns, Embracing 'Always On' Approach
- TV Ad Targeting Gets More Sophisticated
- Advertisers Conservative With Holiday Gift Ads In October
- Forbes, adMarketplace Sign Exclusive Search Ad Deal Replacing Google
- The Oatmeal Doctrine
- The Ad Sentiment Index
- Sellers Need To Take The Lead On Digital Media Ad Quality
- Your Ad Campaigns Are Telling You Something
- Real-Time Daily - Thursday, Nov. 20, 2014
- GroupM Negotiates New Kind Of Audience Guarantee With Conde Nast: Delivery Of 'Human Beings'
- A Real-Time Readout Of Marketing Automation Leaders
- Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not
- Apple Taps Rubicon Project To Revamp iAd With Automation
- Hyperbabble Of The Day
- REA Group Goes Programmatic With TubeMogul
- Targeting Paid-Search Ads, Videos Pays Off On Thanksgiving Day
- Sizmek Adopts 'Game Theory' Attribution Via Partnership With Abakus
- Context Trumps Audience For Native Targeting
- PubMatic Appoints Campana As Country Manager, Italy
- Nexage Ups 'Nexage Connect' Data Hub With 4 Partnerships
- CPG Brands Moving To Location-Based Advertising, Supporting Retail Strategies
- Century 21 Employs Exploding Cranberries To Sell Homes
- Dynamic Yield Puts Marketers In Control Of Online Efforts
- Mediaocean, Videology Partner To Combine TV, Digital Video Planning
- Real-Time Daily - Wednesday, Nov. 19, 2014
- Programmatic's Quest For Quality Fully Reflected In Projections
- PubMatic, Coull Launch Private Marketplace For In-Video Overlays
- Allstate Goes In-House With Programmatic
- AudienceScience Unveils DSP, DMP For Brands
- Durden Joins Undertone As SVP Of Technology
- Morningstar UK To Test The Programmatic Waters
- Programmatic Has Grown By 61% So Far This Year
- Mediaocean Integrates Jivox Ad Server Into Management Platform
- Adform Adds Mobile Support To DSP
- Rifkin Joins ShareThis As VP, Programmatic Partnerships
- Undertone Taps Attarian As CFO, Durden As SVP Of Technology
- Lucky 7 Big Data Doctors And Programmatic Brand Advertising
- Context Trumps Audience For Native Targeting
- Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
- Mountains Or Molehills? Using Social Data To Identify Brand Crises
- Real-Time Daily - Tuesday, Nov. 18, 2014
- Crossing The Rubicon: From RTB To Programmatic Direct
- Nearly Two-Thirds Of Non-Direct Inventory Deemed Non-Viewable
- How Private Deals Can Bring Better Marketing ROI
- Videology Taps Ex-comScore CFO Tarpey, Elevates Macleod To President
- Sideswipes: The Mythology Of Media
- Mobile DSP Amobee Unveils Video Viewability Measurement Tech
- One Company Ties Twitter Audience Segments To Search Campaigns
- Juice Mobile Adds Wikia, Grandex Inventory To Programmatic Direct Platform
- Private Exchanges Giving Brands Reason To Buy Into Ad Tech
- Operative Launches Tool To Automate IO Process
- Covario Co-Founder Takes CMO Role At Nintex
- Mindshare, Possible Form New Content Venture
- AOL's Armstrong On Programmatic Video: Creatives Can Do 100 Times The Amount Of Creative
- YouGov Reveals Newspaper Reader Profiles
- Real-Time Daily - Monday, Nov. 17, 2014
- Real-Time With AdRoll CTO Volonghi On RTB's Tech & Growing Data Pool
- Rubicon Doubles Down On Programmatic Direct: Acquires iSocket, ShinyAds
- Integral Moves Into Japan Through Partnership With Yahoo
- BMO Capital Markets Ups Rocket Fuel Target To $18
- Even Wearables Have Gone Programmatic
- Chandler Joins Rubicon Project As SVP Of Revenue
- In Defense Of Swapping: TV Programmatic Inventory
- This Creative Brief Was Delivered With Oculus Rift and A Treadmill
- eBay Steps Up Mobile Programmatic
- Retargeting Tango: How I Could Make That Blue Couch Vanish From My Newsfeed
- Facebook Shafts Brands - Again!
- Real-Time Daily - Friday, Nov. 14, 2014
- Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500
- TubeMogul Reports $27.4M In Q3 Revenue, Beats Estimates
- FreeWheel Expands 'FourFronts Programmatic' Program To UK With Channel 4
- Rocket Fuel, Buoyed By Mobile, Reports $102.1M Revenue In Q3
- IPG Taps Millennial Media To Expand Into Mobile Programmatic
- TapSense Rides Private Ad Exchange Adoption To Big Revenue Boost
- Where Is Premium Inventory In Programmatic World?
- Social Spend Will Double By 2018, Thanks To Mobile, Programmatic
- Local Media Consortium Taps DistroScale For Native
- Small Businesses Ready To Tackle Data, But Need Guidance
- Nielsen Calls For Industry To Adopt New Ratings Standards
- The Great Cookie Debate - A Shift Ahead?
- Real-Time Daily - Thursday, Nov. 13, 2014
- Ad Tech Played Its Part In The Biggest Tech M&A Boom Since Dotcom Bubble
- Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll
- Google DoubleClick For Publishers Goes Dark, Briefly
- AppFlood Revamps CPM Buying, Lets Marketers Target On CPI-Like Basis
- Audience Targeting Firm Semcasting Acquires Agency 'The Marketing-Grid'
- Bloomberg Forges Exclusive Search Ad Partnership With adMarketplace
- What Will It Take For Television Networks To Go Programmatic?
- Beaconing Joins the Mobile Path to Purchase
- How Native Ad System Is Becoming Brand-Driven
