Real-Time Daily Editions for November 2014
Real-Time Daily - Wednesday, Nov. 26, 2014
Trion Interactive Tries On The Fully Viewable Impression
Exelate Receives BPA Certification For B2B Audience Data
Fantastic Four: Comparing Agency Trading Desks' Programmatic Efforts
Genesis Media Adds SSP Capabilities To Video Platform
Google Finally Gets It
Boni Joins Mobile DSP Taptica As VP Of Products
Winning The Cyber Monday Wars
MoPub CEO Payne Leaving Day-To-Day Role To Serve As Twitter's Ad Tech Advisor
The Ultimate Accountability For Marketing Is Sales
Real-Time Daily - Tuesday, Nov. 25, 2014
Vserv Serves Up Cross-Device Retargeting
Programmatic Vet Kline Named CMO Of AOL
PubMatic Expands In DACH Market With 2 Appointments
Zeotap Raises $1.3 Million, Launches Data Platform
Ad Vet Paul Turner Joins Adbrain
iOS Holiday Shoppers Spend $112, Android $87
Black Friday The No. 1 Day For Consumer Fraud
Brands Beware Social Media's 'Thoughts Police'
Sideswipes: Flat Media
Real-Time Daily - Monday, Nov. 24, 2014
Massachusetts Leads All States In Tech And Science Capabilities
Apple Continues iAd Renovations, Partners With AdRoll For Retargeting
More Than Just An iFad: Apple's Programmatic Push
Ad Vet Paul Turner Joins Adbrain
Shirley, Shirley, Bo Birley Bonana Fanna Fo Firley Fee Fy Mo Mirley, Shirley!
Google Tests Contributor For Ad-Free Web Sites
Yahoo To Stop Serving Targeted Ads To Some Firefox Users
TV: Evolution Or Revolution?
Google Trials Ad-Blocking Service
Real-Time Daily - Friday, Nov. 21, 2014
Real-Time With Videology's Castree, Freshly Poached From MediaVest
Marketers Turning Away From RFP/IO Campaigns, Embracing 'Always On' Approach
TV Ad Targeting Gets More Sophisticated
Advertisers Conservative With Holiday Gift Ads In October
Forbes, adMarketplace Sign Exclusive Search Ad Deal Replacing Google
The Oatmeal Doctrine
The Ad Sentiment Index
Sellers Need To Take The Lead On Digital Media Ad Quality
Your Ad Campaigns Are Telling You Something
Real-Time Daily - Thursday, Nov. 20, 2014
GroupM Negotiates New Kind Of Audience Guarantee With Conde Nast: Delivery Of 'Human Beings'
A Real-Time Readout Of Marketing Automation Leaders
Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not
Apple Taps Rubicon Project To Revamp iAd With Automation
Hyperbabble Of The Day
REA Group Goes Programmatic With TubeMogul
Targeting Paid-Search Ads, Videos Pays Off On Thanksgiving Day
Sizmek Adopts 'Game Theory' Attribution Via Partnership With Abakus
Context Trumps Audience For Native Targeting
PubMatic Appoints Campana As Country Manager, Italy
Nexage Ups 'Nexage Connect' Data Hub With 4 Partnerships
CPG Brands Moving To Location-Based Advertising, Supporting Retail Strategies
Century 21 Employs Exploding Cranberries To Sell Homes
Dynamic Yield Puts Marketers In Control Of Online Efforts
Mediaocean, Videology Partner To Combine TV, Digital Video Planning
Real-Time Daily - Wednesday, Nov. 19, 2014
Programmatic's Quest For Quality Fully Reflected In Projections
PubMatic, Coull Launch Private Marketplace For In-Video Overlays
Allstate Goes In-House With Programmatic
AudienceScience Unveils DSP, DMP For Brands
Durden Joins Undertone As SVP Of Technology
Morningstar UK To Test The Programmatic Waters
Programmatic Has Grown By 61% So Far This Year
Mediaocean Integrates Jivox Ad Server Into Management Platform
Adform Adds Mobile Support To DSP
Rifkin Joins ShareThis As VP, Programmatic Partnerships
Undertone Taps Attarian As CFO, Durden As SVP Of Technology
Lucky 7 Big Data Doctors And Programmatic Brand Advertising
Context Trumps Audience For Native Targeting
Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
Mountains Or Molehills? Using Social Data To Identify Brand Crises
Real-Time Daily - Tuesday, Nov. 18, 2014
Crossing The Rubicon: From RTB To Programmatic Direct
Nearly Two-Thirds Of Non-Direct Inventory Deemed Non-Viewable
How Private Deals Can Bring Better Marketing ROI
Videology Taps Ex-comScore CFO Tarpey, Elevates Macleod To President
Sideswipes: The Mythology Of Media
Mobile DSP Amobee Unveils Video Viewability Measurement Tech
One Company Ties Twitter Audience Segments To Search Campaigns
Juice Mobile Adds Wikia, Grandex Inventory To Programmatic Direct Platform
Private Exchanges Giving Brands Reason To Buy Into Ad Tech
Operative Launches Tool To Automate IO Process
Covario Co-Founder Takes CMO Role At Nintex
Mindshare, Possible Form New Content Venture
AOL's Armstrong On Programmatic Video: Creatives Can Do 100 Times The Amount Of Creative
YouGov Reveals Newspaper Reader Profiles
Real-Time Daily - Monday, Nov. 17, 2014
Real-Time With AdRoll CTO Volonghi On RTB's Tech & Growing Data Pool
Rubicon Doubles Down On Programmatic Direct: Acquires iSocket, ShinyAds
Integral Moves Into Japan Through Partnership With Yahoo
BMO Capital Markets Ups Rocket Fuel Target To $18
Even Wearables Have Gone Programmatic
Chandler Joins Rubicon Project As SVP Of Revenue
In Defense Of Swapping: TV Programmatic Inventory
This Creative Brief Was Delivered With Oculus Rift and A Treadmill
eBay Steps Up Mobile Programmatic
Retargeting Tango: How I Could Make That Blue Couch Vanish From My Newsfeed
Facebook Shafts Brands - Again!
Real-Time Daily - Friday, Nov. 14, 2014
Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500
TubeMogul Reports $27.4M In Q3 Revenue, Beats Estimates
FreeWheel Expands 'FourFronts Programmatic' Program To UK With Channel 4
Rocket Fuel, Buoyed By Mobile, Reports $102.1M Revenue In Q3
IPG Taps Millennial Media To Expand Into Mobile Programmatic
TapSense Rides Private Ad Exchange Adoption To Big Revenue Boost
Where Is Premium Inventory In Programmatic World?
Social Spend Will Double By 2018, Thanks To Mobile, Programmatic
Local Media Consortium Taps DistroScale For Native
Small Businesses Ready To Tackle Data, But Need Guidance
Nielsen Calls For Industry To Adopt New Ratings Standards
The Great Cookie Debate - A Shift Ahead?
Real-Time Daily - Thursday, Nov. 13, 2014
Ad Tech Played Its Part In The Biggest Tech M&A Boom Since Dotcom Bubble
Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll
Google DoubleClick For Publishers Goes Dark, Briefly
AppFlood Revamps CPM Buying, Lets Marketers Target On CPI-Like Basis
Audience Targeting Firm Semcasting Acquires Agency 'The Marketing-Grid'
Bloomberg Forges Exclusive Search Ad Partnership With adMarketplace
What Will It Take For Television Networks To Go Programmatic?
Beaconing Joins the Mobile Path to Purchase
How Native Ad System Is Becoming Brand-Driven
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