Around the Net In Brand Marketing Editions for December 2005
Around the Net In Brand Marketing - Thursday, Dec. 15, 2005
Michelin Drops Event Sponsorships in Favor of Online Advertising
Ford Back in Gay Press; Rushes to Undo Damage
P&G and Dolce & Gabbana Team On New Perfume Line
To Blog Or Not to Blog? Marketers Must Consider All Angles
Viacom Rebrands Infinity As CBS Radio
NutriSystem Ramps Up Marketing To Target Men
Around the Net In Brand Marketing - Wednesday, Dec. 14, 2005
McDonald's Teams with Soccer In World Cup Promo Deal
A New Soft Drink With A Kick
Marketing Tips for Small Business
NBA And Sirius Satellite Radio Ink Partnership Deal
Shoppers Flock To Online Stores
Marketer Asks Consumers To Create Ads
Around the Net In Brand Marketing - Tuesday, Dec. 13, 2005
Disney's Princess Brand Perfect Example Of Great Marketing
Product Counterfeiting a Growing Problem: Is Your Brand Safe?
Upcoming Talks With Actors' Unions Face Big Hurdles
Dunkin' Brands To Expand Worldwide
New Agency Spells More Trouble For Interpublic
Super Bowl Ad Slump?
Around the Net In Brand Marketing - Monday, Dec. 12, 2005
FDA Might Allow "Lean" Label For Smaller Food Packaging
Banner Ads On Phones Covered In New Guidelines
Kellogg's Will Switch to Soybean Oil to Reduce Fat Intake
The E-mail Newsletter Dilemma: A Case Study
Panasonic Launches New Promotion Based On Mysterious "Lady in Red"
Sony Graffiti Campaign Criticized
Coke May Team with Godiva For High-End Coffee Drink
Around the Net In Brand Marketing - Friday, Dec. 9, 2005
Anheuser-Busch Gets Expert To Promote Health Benefits Of Beer
Ugg Boots, Last Year's Hot Item, Try To Generate New Buzz
Brand Scorecards Need More Depth
The Ups and Downs Of Brand Extensions
Another Boutique Agency Gets Big Account
FTC Commish Targets Pop-Ups, Threatens Exposure
Around the Net In Brand Marketing - Thursday, Dec. 8, 2005
Keyword Costs On Rise
Hot Wheels in Interactive Promo
Marketers Find It's Not Easy Being Green
Ford Denies Ads Pulled Under Boycott Threat
P&G, Kraft, Others To Use "Spy Chips" To Track Promotions
Coke Shifts Marketing Gears
Around the Net In Brand Marketing - Wednesday, Dec. 7, 2005
Adults See 40 Outdoor Ads Per Day: Nielsen
Marketers Turn To Silver Screen For More Exposure
Beer Marketers Say, "Merry Christmas!"
E-mail Marketing Alive, Well, And Growing
Tyson Foods Using "Faith-Friendly" Tactics
Advertiser Trade Group Blasts Food Report
Report Links Ads Targeting Kids to Obesity
BellSouth Testing Internet-Based TV
Around the Net In Brand Marketing - Tuesday, Dec. 6, 2005
Ford Pulls Gay Market Ads
New Hot Shops Rev Up Madison Avenue
E-Mail Marketers Can Learn Lessons From the NHL
Global Ad Giants Turn To India For New Opportunities
Toyota and "24" in Branded Integration Deal
Pepsi's New CMO Nicholson Faces Big Challenge
Around the Net In Brand Marketing - Monday, Dec. 5, 2005
Soft Drink Marketers to be Target of Lawsuit?
Back to the Future: New Media Attracts Single Sponsorships
New Report Will Probe Food Ads Targeted to Kids
What, Exactly, Is A CMO's Role?
New Research Shows Gamers Like Ads
Around the Net In Brand Marketing - Friday, Dec. 2, 2005
Teens Sound Off About Ads In Schools
Food Marketers Grapple with Change
Imports Gain Ground In U.S. Auto Market
Online Advertising Grows Up
Local Governments Explore Marketing to Kids
Mountain Dew on Silver Screen
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