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Soft Drink Marketers to be Target of Lawsuit?

Soft drink marketers could be slapped with a lawsuit this month accusing them of getting kids hooked on caffeine by selling their products in school vending machines. Coca-Cola, Pepsi-Cola and other top soft drink marketers are expected to be named in the suit, which could be filed in Massachusetts this month. The group behind the effort includes lawyers who made their mark by successfully fighting tobacco companies with class action lawsuits. Also involved is The Center for Science in the Public Interest. The suit is also expected to attack soft drink advertising as being deceptive. The sale of soda in schools has come under increasing attack as one source of the obesity problem in the U.S. State legislatures and school boards have taken their own action to limit or ban the sale of soft drinks in school vending machines. California recently signed a bill banning the beverages in all its public schools and this month the Miami-Dade County (Fla.) public school board passed a similar bill, the report said.

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