Media consumption habits of men and women differ, particularly on the Internet. A report from Forrester Research called "Men are from CNET, Women are from iVillage" identifies the divergence in men and women's behavior online, as well as with other forms of media.
Talk about making up for lost time. Almost eight years after its last advertising campaign, New York magazine plans to start one that will change contents almost every day. The centerpiece of the campaign, which carries the theme "This is New York," will be posters at five subway stations in Manhattan that are to be replaced each weekday. (The poster pasters will get a break on weekends.) The stations are Columbus Circle, 42nd Street-Times Square, Pennsylvania Station-34th Street, 68th Street and Spring Street.
As Arbitron advances its strategy to introduce electronic measurement to radio, the ratings firm announced Monday it had appointed Robert Patchen, a 19-year Arbitron veteran, as its first chief research officer. Most recently Patchen was vp of research standards and practices for Arbitron, where he was responsible for supervising all aspects of the portable people meter and the company's international research programs.
More than 300 of the nation's top advertisers have adopted Ad-ID, a universal ad coding standard, the Association of National Advertisers and the American Association of Advertising Agencies jointly announced today. Additionally, the groups said, a total of 875 companies have registered in Ad-ID, and over 14,000 individual codes have been created for various forms of advertising.
Television is raising its bet on poker even as the odds are starting to turn against it. The success of Texas Hold 'Em tournaments on TV has become big business with producers, advertising and online offshoots raking in billions of dollars worldwide.
Sports Illustrated once again has TV ambitions. More than three years after Sports Illustrated's TV venture with corporate cousin CNN failed, SI is now eyeing a partnership with Comcast's Outdoor Life Network that would give the venerable magazine a new television platform, according to two sources familiar with the matter.
Condé Nast appointed new publishers at two of its magazines today. Louis Cona currently vp, publisher of Vanity Fair will become vp, publisher of The New Yorker. Alan Katz, currently vp, publisher of corporate sibling Cargo, will succeed Cona as vp, publisher at Vanity Fair.
Martha Stewart had not one but two new television shows to promote at a news conference yesterday, so she was quite willing to show a little leg. The famous leg, that is, the one with the ankle encircled by an electronic monitoring bracelet. Ms. Stewart, when asked, did not hesitate to raise the pants leg on her brown business suit to reveal the bracelet, which she has worn for five months while under house confinement after her release from prison.
Most corporate marketers would be overjoyed if consumers considered their brand to be a loyal, reliable, trustworthy old friend. Not Carl E. Gustin, Eastman Kodak's marketing chief. He wants Kodak to be not just warm and fuzzy, but cool. Or, more to the point, Antonio M. Perez, the Kodak chief executive who jumped over from Hewlett-Packard two years ago, wants Kodak to be cool.
One week after investment firm Red Zone LLC announced a takeover bid for Six Flags Inc., the amusement park giant has struck back by putting itself up for sale to the highest bidder.