CBS has ordered up four more "Price is Right Million Dollar Spectacular" prime-time specials after versions of the show airing Friday nights in February won their time slots each week. The four new specials of the show will air Wednesdays at 8 p.m. as the lead-in to "Criminal Minds" and against rival game show "Deal or No Deal" on NBC. New episodes of "Million Dollar Spectacular" are set to air starting April 30.

In an attempt to lure advertiser attention back to local TV news in this digital age, Hearst-Argyle Television is set to unveil the results of a study that quantifies the loyalty of local TV news audiences. The company is trying to convince national buyers, as they ready for upfront negotiations, that local news should not take a backseat. It may be a tough sell: National advertisers are moving away from TV and into digital media and one of the biggest, General Motors, says it will shift half its marketing spend to digital. And a recent Forrester Research …

Sneaker maker New Balance is readying a new ad effort themed "LOVE/hate. this is the new balance" as part of a plan to nearly double its shoe and apparel sales by tripling marketing spend. One spot set for the NCAA basketball tournament shows a man walking by a house party. He is tempted to join in, but skips it so he can stick to his training. "What has running given you?" asks the voiceover. The answer: "An extra half step in overtime." A key point of the campaign, created by BBDO New York, is to stress New Balance's …

Just in time for the spring gardening season, Scripps' DIY Network is linking up with NBC's "Today" for "America's Most Desperate Landscape Search," a new contest to find the country's worst yard. The morning show will feature the four most offensive yard-owners, giving the winner a makeover from DIY host Jason Cameron, who will appear in segments through May 8 as finalists compete in landscaping challenges. The move is part of a growing partnership between the do-it-yourself cable network and "Today." Earlier this year, DIY premiered its "Today Show Tips," a compilation of the show's best home-improvement …

Michelin is readying a pick for a new agency to handle its North American replacement passenger car tires. The review, handled internally initially featured 15 shops but only 13 made it to the formal process, begun in January. Incumbent Cohn & Wolfe, which has had the account since 2005, is defending. Says Lynn Mann, Michelin's director of PR, the decision to look around was driven by a routine look at whether the current agency was the "best fit and focus" for the division. The review is tentatively set to conclude in April, with the new shop coming …

"Jericho," the post-apocalyptic CBS drama with its devoted followers but poor ratings is, like the city it is named after, history. While fans rallied to try and save it, CBS pulled the plug and the show will air its final episode Tuesday. "Without question, there are passionate viewers watching this program; we simply wish there were more," says CBS Entertainment President Nina Tassler, who adds that "we have no regrets bringing the show back for a second try." The show was first canceled last May, but a fan protest that deluged the network with about 40,000 pounds of peanuts …

A progressive group has rolled out a new ad that takes presumptive Republican presidential nominee John McCain to the woodshed for backing an Air Force decision to award a huge contract to Airbus, a European aircraft manufacturing consortium that, ironically, includes a favorite conservative bugaboo: France. "A message of thanks to John McCain from the French people," the ad says -- in French with English subtitles. It comes from the Campaign for America's Future and the Gallic imagery continues as "John McCain, hero of France," is on a banner on the Arc de Triomphe in the opening scene, …

Gatorade is launching a new "Tiger" line named after golfer Tiger Woods, with the first spot breaking over the weekend during the NCAA Men's basketball tournament on CBS. Woods, dressed as an astronaut, takes his game to the moon in an effort to be followed by an "Out of this World," sweepstakes promotion next month. Print, Internet and point-of-purchase ads will support the campaign from lead agency is Element 79 Partners, Chicago. The TV ad tries to reenact astronaut Alan B. Shepard, Jr.'s golf stroke on the moon that went 400 to 600 yards. Further, a "Gatorade Tiger …