Gigaom
Matthew Ingram does an excellent job of analyzing why no traditional news organization has been able to do what the Huffington Post has done on the Web: "in less than six years, they built a media operation that is second only to the New York Times in terms of traffic, and almost as valuable." He contends that newspapers "have too much to lose" to embrace the Web whole-heartedly, "because [they] sees the web (consciously or subconsciously) as a threat."OK, maybe that's not a new argument, but Ingram does a particularly well-reasoned version of it, along with a comprehensive history of …
lostremote
NBC Local Media has debuted "The 20," "an initiative that taps the top Twitter influencers in each market to help curate local news and issues" in New York and Washington, D.C., according to lostremote. Members of the group appear on local news broadcasts as well as having their tweets on a blog. Expect NBC Local to roll out the program to all its markets in the next few months.
Broadcasting & Cable
The major advertisers that just announced they're participating in the first test of Canoe Ventures' interactive television are Fidelity Investment, GlaxoSmithKline, Honda, Kimberly Clark and State Farm. Canoe is working with the Association of National Advertisers on the project.
Fishbowl NY
Time Inc. is set to offer digital subscriptions on HP's new tablet, the Touch Pad, for four major pubs: Sports Illustrated, Time, People and Fortune. Touch Pad is due out this summer. Digital subscriptions have been a sore point for Time's iPad versions -- currently Apple won't allow them.
The Hollywood Reporter
The royal wedding won't be broadcast in 3D, mostly because the small space available can't accommodate the necessary equipment, but also because the medium could prove a potential distraction, according to The Hollywood Reporter Rupert Murdoch, who had hoped to use the wedding broadcast in 3D to attract subscribers to a new 3D channel, is undoubtedly biting his lip in disappointment.
art8amby.
And speaking of
Lucky, as we were in the item above, have you seen the anemic March issue -- especially as compared to its rival
InStyle, which was congratulated in Art Bamby's blog for being 500 pages, "bigger than last year's 425 pages!"We
compared the two magazines a while ago -- way before
Lucky had been labeled "the beleaguered shopping magazine" by the
New York Times, and before their sizes started to diverge so greatly.
The New York Times
The New York Times' Penelope Green dissects the changes made by new editor Margaret Russell in Architectural Digest, the "once-mighty title that has been struggling." Half personality profile of Russell, the piece also provides a useful analysis of the whole shelter book category as well as a sly look at Conde Nast's previous corporate culture of waste, now coming to an end, with "generous writers' contracts," for example, gone. "It was determined that they were not a feasible business model," says Russell. The piece does not mention a new Conde Nast entry into the shelter category, Lucky …
Radio and Television Business Report
After a weak 2009, national spot radio advertising came back with a 17.7% increase, with bouncebacks in the auto, telecom, retail, consumer products, and entertainment categories, along with the active political season in the run-up to November's elections. So far in quarter 1 of 2010, automotive has been tracking an impressive rise of 73.4% from last year. "Entertainment, retail and telecomm are off to a slower start, partly because of later placement and shifting dollars from national to local," according to the Radio and Television Business Report.
The Wrap
Expect to see "potential reductions in staff" at AOL, according to AOL CEO Tim Armstrong -- but no sharp turn to the left in content tone, noted Arianna Huffington in a video interview posted on The Wrap.And will AOL products like Politics Daily and Daily Finance be killed in order to make room for HuffPo brands? Armstrong said, "We're going to work through this in the next 30 to 45 days. Our job is to put the best things together... My guess is that the majority of AOL's brands that can stand on their own will continue to stand on …
Direct Marketing News
PennySaverUSA, which began in 1962 as a print publication connecting local buyers and sellers with classified ads, has now extended its digital presence from a Web site to a mobile Web site. Like almost everybody else in print publishing, "our focus has shifted from pure print to multichannel," said So Young Park, PennySaverUSA's VP of marketing and e-commerce. "Print will still be our bread and butter, but -- like most businesses -- we recognize it's important to have a multichannel experience." Duh.