Nearly 61% of American adults have seen ads on video screens outside the home during the past 90 days, according to a new study from GfK MRI. Grocery stores led the list, followed by quick service/casual dining restaurants, warehouse club stores, shopping malls and pharmacies.

In the ATN July 29 story titled "18-34 Demo Deserts AM/FM For Pandora" the word 'deserts' conveyed the wrong impression about the content of the linked RAIN article. Nowhere in that article was it suggested that Pandora listeners have left terrestrial radio. As Mary Beth Garber, executive VP/radio analysis and insights at Katz Radio, told MediaPost, "Four different research companies, including the one that did the ratings for Pandora, have published studies this year showing that digital radio users consume more broadcast radio, NOT less."

If you think you made bloopers in July (OK, blame the heat), take heart. At least you're not (we hope) among the five singled out for ad/PR fiascoes here -- like the Summer's Eve talking vagina campaign. Not surprisingly, two out of the five have to do with Murdoch companies. Hope they ease up in August and give somebody else a chance at the title.

The Atlantic considered a monthly paid subscription model for its tablet app, but then decided to go with a "freemium" model to fight users' "resistance to paying for news," writes Lucia Moses. Users can download the app and get access to content from the mag's website for free, in hopes that they'll sample and then decide to buy the digital version of the mag, at $21.99 an annual subscription.

Gow Broadcasting is rebranding its Sporting News Radio as Yahoo Sports Radio, which means content from Yahoo Sports and Rivals will be included on about 180 affiliates of the radio network. Financial details for the deal, which will included promotional elements, were not disclosed. The network plans to add new shows in the next two months.

PBS, known for running many, many British-produced shows on its U.S. stations ("You want Austen? We've got Austen" could be a slogan), is now switching things up: it plans (at least tentatively) to start a cable and satellite channel to present older and current PBS-produced programming in the U.K., writes Elizabeth Jensen. The channel could be called PBS UK, though no plans are final at this time.