IMS Research forecasts digital signage will grow significantly in the next few years, reaching $7 billion (a 40% increase) by 2013. Much of that growth should come from the retail sector -- but, if you want to check out a slightly different use for digital signage, see the "butt"-influenced item elsewhere on this page.

Just adding to the press this story has reportedly gotten (though not so much in the U.S., we think), we direct you to Media Life's piece on the latest DOOH ads: the QR codes on the bikini bottoms of two U.K. beach volleyball players. Onlookers who take a photo of the codes on their smartphones are automatically sent to British betting Web site Betfair. Boys will be boys, and "this tactic has certainly spurred more attention than most other uniform advertising," writes Toni Fitzgerald. "The stunt works because, duh, sex sells," she adds.

Randall Lane will become editor of Forbes magazine, responsible for editorial content development, after Labor Day. Lane was most recently editor at large of The Daily Beast and Newsweek. He also worked at Forbes from 1991 to 1997 as staff writer, reporter and Washington bureau chief.

Not every magazine was part of the bad news reported with the release of the Audit Bureau of Circulation's circulation and sales figures (with circ down 1.36% in first half of 2011 as compared to last year, and single-copy sales down 9.15%). Nat Ives explains what some publications did to add circulation. For example, in an inventive program from All You, bloggers were given a small cut of subscription sales for promoting the publication to their readers. And "Vanidades magazine increased direct marketing and TV commercials while adding distribution in major general market retailers and fast-growing …

You may be happy to hear that CBS has ordered a script from Sony Pictures Television for a remake of the classic sit-com "Bewitched" (perhaps best known to ad folk as one of the first times their peers appeared on the small screen -- Darrin! Larry Tate!).CBS' latching onto a a familiar story was perhaps inevitable, since one of its few hits this past year was a reboot of "Hawaii Five-O," writes Andrew Wallenstein. Still, the 1995 "Bewitched" film "didn't exactly bewitch moviegoers at the box office," he adds -- so we have to wonder if the world is ready …

Duke University's new Reporter's Lab aims to create and test technology to make in-depth investigative reporting easier. "Tools for web-scraping, indexing material or doing other key tasks in simpler ways often are too expensive or technologically daunting to be used effectively or broadly by many reporters -- especially on deadline," writes the program's director, Sarah Cohen. The lab, which has already created TimeFlow, a tool to organize material for long-running storie, will make its resources and software available to all. "Cohen's work also attacks the central question facing accountability reporting, especially the highly valued variety that requires significant time …

Agency complaints about the account review process have snowballed as more clients lead reviews themselves rather than depending on consultants, writes Rupal Parekh. "What we see with some client-led reviews is the original amateur hour," says one exec in this catalog of client flubs. Among the problems cited: "hyper-condensed timelines; unfair requests by marketers to own speculative creative or strategic work" -- and the company that asked for "final presentations to be done Dec. 26." Ouch.

Aiming to make good on Comcast's promises to regulators when it acquired NBCUniversal, the company's Telemundo will add more than 1,000 hours of local news and public affairs programming by January, increasing offerings in those two categories by more than 25%. This move will include local weekend news shows in New York and local public affairs programs in both New York and L.A.

Matt Kinsman details the results of two separate surveys that rate publication's digital brands. The first, from research firm Affinity LLC, tabulates readers' rankings of  170 pubs' Web sites and mobile offerings on various qualities from "most useful" (Cooking Light) to "most entertaining (Playboy).Kinsman also focuses on what one blogger wrote about the worst of a second survey of magazine websites done by Digital IQ, including Star ("the last to know") and InTouch Weekly, which rates dead last of 87.

Amy Sherman-Palladino, creator of "Gilmore Girls," is working to adapt the 2002 book (and 2007 movie) "The Nanny Diaries" into a TV series for ABC, Michael Schneider reports.The project is the latest in a trend for book and movies remade into TV shows, which also includes a TV adaptation of Michael Connelly novel "The Lincoln Lawyer, also a recent movie.