In light of a Kickstarter project that has raised a ton of money -- $87,297 so far -- to “publish a single piece of top-tier long-form journalism about big issues in technology and science," Mallary Jean Tenore looks for a precise defintion of "long-form journalism." "Do we define longform by the quality of the writing?" she asks "By the amount of time it took to write? By the research it entailed? Or do we define it by length?" Good questions all, which she attempts to answer in this analysis.

How can brands most effectively use Pinterest, the social media site gaining more and more buzz? The Web editor of Country Living magazine, Rachel DeSchepper, provides some helpful hints in this post. Pinterest "users don't want to be inundated with nothing but brand content... so offering a good mix is smart," she tells post author Matt Wilson.  In fact, "more people come to Country Living's site through Pinterest than through Facebook," writes Wilson. That's partly because "Pinterest's users have demonstrated strong interests in a lot of what Country Living covers: home décor, food, and crafts."

The ungodly hour of 5 a.m. has somehow become "a new battleground for cable news," writes Alex Weprin. "Once the home of reruns and infomercials," with the just-announced expansion of Fox News' Fox & Friends, "now CNN, MSNBC and Fox News will all have live, original programming daily during that hour." Local newscasts first discovered the viability of the early-morning audience, according to Weprin.

Major broadcasters -- ABC, CBS, NBC, Fox, Univision and PBS -- are suing Aereo, "a new service that promises consumers access to broadcast TV though the Internet," writes Joe Flint. The company is set to launch March 14 in New York, backed partly by IAC/InterActiveCorp., where media mogul Barry Diller is chairman. “This service is based on the illegal use of our content," claim NBC, CBS and ABC, co-plaintiffs in one of the two suits filed.

The first edition of New York Design Hunting, a stand-alone extension of New York magazine covering home design, will be on newsstands in May. "The launch issue is technically a trial run, but New York publisher Larry Burstein" says "it’s likely Design Hunting will have future issues and run more than once a year," writes John Kolbin.

OK, maybe print newspapers are bleeding money, as indicated by another of today's ATN item -- we still find this post about the Grey Lady's history interesting. Here's one highlight from The New York Times' recently updated Facebook timeline, according to Chris O'Shea: "The first Sunday edition was published on April 21, 1861, because of the public’s desire for more news about the Civil War and an ongoing exposé that revealed the ponys used in the Pony Express were actually horses."

Today ESPN begins streaming live college basketball championship games on Facebook, the first time it has done so. "ESPN's move will allow the Walt Disney Co. cable network to take advantage of Facebook's platform to reach young viewers who aren't watching the games on TV,"  writes Dawn C. Chmielewski.

"Sports geek" Mark Phillip is making his app technology-- which helps fans locate the most exciting games playing on TV --  available to third parties, a move that  might just "save cable and satellite providers from the cord-cutting craze," writes Derrick Harris. The app, Are You Watching This, attempts to cut through the clutter of sports broadcasts by "constantly analyz[ing] streams of sports data to let fans know what games they should be tuning into and where they can find them on TV," according to Harris.  What makes this app such a game-changer that "an unnamed cable company" already …

A discouraging sight, the line that swoops ever downward in this chart tracking 60 year-plus of print newspaper advertising revenue. The U.S. newsaper industry is now at a  comparative low of $20 billion, despite being "built to support $50 billion to $60 billion in total advertising, with the kind of staffs that a $50 billion industry can abide," writes Derek Thompson. More analysis here, plus another handy chart showing how circulation for the biggest U.S. newspapers has generally declined, too.