House Beautiful will allow readers to transfer images from its print edition to Pinterest using their smartphones starting with its June issue -- the first time a magazine has enabled such interactivity. Photos from only one feature, "Kitchen of the Month," are pinnable with the new system, but "House Beautiful expects to expand the Pinterest capability throughout its issues soon," writes Nat Ives. "People are going to expect that the entire magazine is pinnable," is the quote from Newell Turner, the pub's editor in chief.

The Boston Globe launches its first regular live Web show with a 20-minute program on sports hosted by sports columnist Christopher Gasper. While the show is live, the audience can interact and get their questions answered. The show will stream Monday, Wednesday and Thursday at noon, and will also be available on-demand.

General Motors won't be advertising during the 2013 Super Bowl because it "can't justify" paying the increase in price: a possible $4 million for CBS, up from NBC's $3.5 million, for a 30-second spot, GM global marketing chief Joel Ewanick said  in a statement. This announcement comes just days after GM dropped its paid ads on Facebook. GM also had no ads in the 2009 games, just prior to its filing for bankruptcy protection.

Cable news: Five cable operators -- Bright House Networks, Cablevision, Comcast, Cox Communications and Time Warner Cable -- launched the Cable WiFi network, through which "customers of one provider can seamlessly roam on hotspots from other four," writes Kevin C. Tofel. As of now this increased coverage will be in "New York City and the surrounding Tri-State area, Los Angeles, Tampa, Orlando, and Philadelphia as those areas have overlapping cable and Wi-Fi coverage," he writes. But more cities will be added. Also, Comcast released two products that show the company is "doing exactly what it's supposed to on the innovation …

The blurring of the line between traditional and digital media was evident everywhere last week both during the networks' upfront presentations and events held to celebrate New York City's Internet Week, according to Brian Stelter and Stuart Elliott, who provide a thorough roundup of how this theme played out. For example, most TV presentations included at least a mention of digital strategies. Fox announced the launch of a new unit called "the Fox Bridge, that will help advertisers create social media campaigns, branded environments and apps," writes Stelter and Elliott. "At times, the clash between the sides was audible in …

"Has a rush of new alliances between large cable programming conglomerates and independent producers of online video begun?" asks Daniel Frankel. He answers yes to his own question, citing as evidence the Discovery-Revision3 deal as well as Turner's recently announced partnership with online comedy site Funny or Die. "For Turner, which typically pays well over $500,000 to make an hour of scripted video, Funny or Die represents a shop that knows how to inexpensively shoot (i.e. no Hollywood unions!) short-form video," writes Frankel. "This is useful as it seeks to not only program linear channels like Adult Swim, but also …

At least one TV network, Bounce TV, is rushing to honor the late Donna Summer.  The broadcast diginet tonight will run a 1976 episode of “Soul Train” featuring Summer, followed by the feature film “Thank God It’s Friday” featuring her performance of “Last Dance

In some rare good news for newspaper hiring and investigative reporting, the Los Angeles Times said it will use a two-year, $1 million grant from the Ford Foundation to hire five dedicated journalists to cover such key beats as Vietnamese and Korean immigrant communities, the California prison system, the border region and Brazil.  Our math skills peg that at $100,000 annually per reporter, btw.   Reporter James Rainey contrasts this to the recent trend of newspapers outsourcing substantial investigative reporting to nonprofits, giving as one example The New York Times' national edition.  So it’s perhaps fitting that Mediabistro’s Betsy Rothstein …

Interpublic’s Mediabrands is creating a spinoff agency called Brand Programming Network, or BPN, reports Alexander Bruell.  It will be part of the Orion trading group and headed by Orion CEO Brian McMahon.  Mediabrands CEO Matt Seiler said he expects BPN to become as large as the holding company’s Initiative and UM.

Taste of Home was the only top 100-circulation magazine with no taste for “mobile action codes” during the first quarter of 2012, according to research from Nellymoser.  Most often coming in the form of QR codes, the 99% of magazines containing mobile action codes (which also include 2D barcodes, digital watermarks, and NFC codes) was up from 78% in the same period a year earlier and from 94% in the fourth quarter of 2011. Over 8% of magazine ad pages contained codes.  A third of the codes (35%) took users to video content, 21% to mobile commerce app/sites, 20% to …