Hearst's Road & Track unveils a serious editorial and design revamp with its May issue in order to "set the book apart from its car-obsessed competitors and give it a men's magazine feel," writes Emma Bazilian. The 66-year-old pub will feature "more lifestyle-focused content, from style coverage to restaurant recommendations for a road trip," and have a new logo and an added "emphasis on photography." The redesign has brought in more upcale advertisers, "both in the auto world as well as luxury goods manufacturers."

Stats about the magazine industry in the first quarter of 2013 "suggest a big drop-off in activity for the magazine format in both print and digital media," writes Matthew Flamm. "Only 23 magazines launched in the first quarter of 2013, compared with 44 in the same period a year ago, but the number of titles that shut down between Jan. 1 and the end of March also dropped, according to figures released Monday by online database MediaFinder.com"

The Federal Communications Commission is asking for public comments on whether it should change its policies regarding nudity and profanity broadcast over TV and radio. Folks have 30 days to tell the commission whether, for example it "should treat cases of nudity in the same way as profanity, and whether 'deliberate and repetitive' use of expletives is necessary to prove indecency," according to Reuters.

Keeping to what we presume are the guidelines "Mad Men" creator Matt Weiner lays down when he sends out screeners, critic Alan Sepinwall writes a review of the two-hour premiere that avoids plot specifics, telling us little beyond the fact that the show "continues to be one of the most satisfying dramas in the history of the medium." So Don and Pete have a conversation, Roger says something enigmatically funny, and the generation gap between 20somethings and their elders is now more pronounced. Other critics may not obey Weiner's strictures so carefully -- so maybe by the end of the …

A Comcast promotion in which "customers with an Xfinity TV account were granted access to full seasons of a slew of hit television shows" shows that viewers are ripe for binge-watching, writes Tom Cheredar. “We’re seeing double-digit percentage increases in views across platforms so far,” Comcast VP of video services Maggie Suniewick told Cheredar. "Hopefully the data will send a clear message to big cable providers that people are more interested in binge-watching good shows than watching four different version of essentially the same cable channel," according to Cheredar.

Discovery's upcoming "biggest deal yet: a $1.7 billion acquisition of SBS Nordic, a Scandinavian programmer," is just part of a larger cable industry trend" of looking outside the U.S for growth, writes Amy Chozick. Since, according to one source, "TV in the U.S. is pretty well saturated,”  other media companies owning cable channels have gone global, like News Corp. and Viacom, which "has in recent years expanded its footprint in Russia, Eastern Europe and Latin America."

How to get "Generation Mooch," 20-something college graduates used to getting content for free, to pay for products like premium TV and digital newspapers? Eliza Kern, part of this demo, suggests that HBO experiment with "low-cost subscriptions meant for recent graduates, that would get us used to paying something but at rates more in line with our typical income levels. Maybe it means creating or structuring content specifically for younger readers and their digital tastes, or adopting micro-payments that remind us more of purchasing an iTunes song than a year-long subscription." What about newspapers? "While I personally pay …

The Wall Street Journal "is getting premium ad rates and substantial audience numbers" with Worldstream, which streams videos shot by reporters, according to a post by Nieman Journalism Lab's Caroline O'Donovan. The paper is "starting to contemplate some one-off sponsorships within our overarching video coverage of select events and stories,"  Tim Ware, WSJ director of mobile sales, tells O'Donovan.