• Google Holds The Power: Mixing Real-Time Data With Location Apps
    Fourth Source today wrote about the power of combining location apps with real-time data, using the recent Google/Waze news as an example. "Using real-time location data collected from Google+ (and other partner networks if possible), Google will be able to tell you what coffee is being enjoyed at that cafe down the road, whether you've just missed the no.7 bus back home, or if that new shop that just opened is a hit. Yes, some of these things are possible using just the reviews feature, but not in real time. This new potential of Google Maps will update automatically, using …
  • Altitude Lining Up For 'The Next Big Thing'
    The Denver Post this morning posted an article featuring Altitude Digital Partners, a Denver-based online display and video advertising tech company. The company's founder, Jeremy Ostermiller, targeted tier-2 publishers, a segment he told The Denver Post he believed was "probably the most under-taken-care-of." Since starting up in 2009, Altitude has since created a real-time bidding platform and is on pace to generate $28 million in revenue. The Denver Post wrote that the company is now lined up to capitalize on "the next big thing in online advertising: video ads."
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