Lubomira Rochet, chief digital officer at L'Oreal, spoke with Advertising Age about her position. She said that "among her many projects, one is working to determine how L'Oreal will handle programmatic buying."
Rakuten Marketing has acquired Deep Forest Media, a demand-side platform (DSP), Advertising Age has reported.
Advertising Age has reported that Apple is opening up its iTunes Radio inventory up to programmatic buying via iAd.
Wrapping up a three part series on programmatic advertising in China, ClickZ highlights private marketplaces. "There has also been some confusion around the term 'private marketplace,' especially in China, because some ad-tech companies and trading desks use it to describe a combination of different programmatic models," writes ClickZ.
Advertising Age has reported that "Facebook is building an ad exchange that would automate the sale of other publishers' ads," citing "people familiar with the matter." LiveRail would operate the exchange, which would handle video and display ads, per Ad Age.
At the recent IAB Annual Leadership conference, Beet.TV spoke with Andrew Casale, president and CEO of Index Exchange, who said that the company's run rate has hit $200 million "due to its sole focus now on programmatic buying."
Facebook removed over a dozen companies from its official Facebook Exchange (FBX) partner list the other week, but several non-listed companies still have access to the exchange.
AdExchanger on Tuesday highlighted USA Today Sports Media Group's use of programmatic ad technologies, noting that the Gannett-owned publisher uses programmatic sales to "pick up the slack" when sporting events aren't headlining the news.