• Could L'Oreal Also Bring Programmatic In-House?
    Lubomira Rochet, chief digital officer at L'Oreal, spoke with Advertising Age about her position. She said that "among her many projects, one is working to determine how L'Oreal will handle programmatic buying."
  • Rakuten Marketing Buys DSP Deep Forest Media
    Rakuten Marketing has acquired Deep Forest Media, a demand-side platform (DSP), Advertising Age has reported.
  • Apple Brings iTunes Radio Inventory To Programmatic
    Advertising Age has reported that Apple is opening up its iTunes Radio inventory up to programmatic buying via iAd.
  • Programmatic In China
    Wrapping up a three part series on programmatic advertising in China, ClickZ highlights private marketplaces. "There has also been some confusion around the term 'private marketplace,' especially in China, because some ad-tech companies and trading desks use it to describe a combination of different programmatic models," writes ClickZ.
  • Facebook To Launch LiveRail-Powered Ad Exchange
    Advertising Age has reported that "Facebook is building an ad exchange that would automate the sale of other publishers' ads," citing "people familiar with the matter." LiveRail would operate the exchange, which would handle video and display ads, per Ad Age.
  • Index Exchange Hits $200M Run Rate
    At the recent IAB Annual Leadership conference, Beet.TV spoke with Andrew Casale, president and CEO of Index Exchange, who said that the company's run rate has hit $200 million "due to its sole focus now on programmatic buying."
  • DataXu, Adobe, Among FBX 'Shadow Partners'
    Facebook removed over a dozen companies from its official Facebook Exchange (FBX) partner list the other week, but several non-listed companies still have access to the exchange.
  • USA Today Sports Signs Programmatic For The Offseason
    AdExchanger on Tuesday highlighted USA Today Sports Media Group's use of programmatic ad technologies, noting that the Gannett-owned publisher uses programmatic sales to "pick up the slack" when sporting events aren't headlining the news.