Adobe on Wednesday announced it has acquired the dynamic creative optimization (DCO) technology from Collective, AdExchanger has reported.
Tim Armstrong, CEO and chairman of AOL, this week called any potential AOL-Yahoo merger a "dead notion," reports Tech News Today. "He said that the company's focus is on growth and pointed out the expansion in revenue and profit for AOL for the past eight consecutive quarters which came through the high rate of growth in video and advertisement business," writes Tech News Today.
How did programmatic ad technologies impact the first quarter results from some of the largest holding companies in advertising, including WPP and Omnicom? It's hard to measure "just how much programmatic is impacting ad holding companies' results," writes the Wall Street Journal, "partly because there are differences among the companies in how they they report on that area of the business.
Regarding iHeartMedia's recent decision to sell radio ads programmatically, Radio Ink has reported that iHeartMedia CEO Bob Pittman said, "While programmatic is the talk of the town these days, there are still many people who simply don't understand what it is or how it works."
Merkle, a customer relationship management (CRM) agency, on Tuesday doubled its ante on data by acquiring Pointmarc, a digital analytics consultancy and optimization firm, AdExchanger has reported.
Havas Media Group has tapped Andrew Goode to head its UK programmatic team at Affiperf, the company's trading desk, reports The Drum.