• Adobe Buys Collective's Dynamic Creative Tech
    Adobe on Wednesday announced it has acquired the dynamic creative optimization (DCO) technology from Collective, AdExchanger has reported.
  • AOL Chief Armstrong On AOL-Yahoo Merger Rumors: 'Dead Notion'
    Tim Armstrong, CEO and chairman of AOL, this week called any potential AOL-Yahoo merger a "dead notion," reports Tech News Today. "He said that the company's focus is on growth and pointed out the expansion in revenue and profit for AOL for the past eight consecutive quarters which came through the high rate of growth in video and advertisement business," writes Tech News Today.
  • Measuring The Impact Programmatic Has On Adland Earnings
    How did programmatic ad technologies impact the first quarter results from some of the largest holding companies in advertising, including WPP and Omnicom? It's hard to measure "just how much programmatic is impacting ad holding companies' results," writes the Wall Street Journal, "partly because there are differences among the companies in how they they report on that area of the business.
  • iHeartMedia CEO Pittman: Programmatic Will Improve Radio Sales
    Regarding iHeartMedia's recent decision to sell radio ads programmatically, Radio Ink has reported that iHeartMedia CEO Bob Pittman said, "While programmatic is the talk of the town these days, there are still many people who simply don't understand what it is or how it works."
  • Merkle Buys Digital Analytics Consultancy Pointmarc
    Merkle, a customer relationship management (CRM) agency, on Tuesday doubled its ante on data by acquiring Pointmarc, a digital analytics consultancy and optimization firm, AdExchanger has reported.
  • Goode Joins Havas To Lead UK Programmatic Team At Affiperf
    Havas Media Group has tapped Andrew Goode to head its UK programmatic team at Affiperf, the company's trading desk, reports The Drum.