AllThingsD on Monday reported that mobile app analytics and advertising platform Flurry has named Grady Burnett as its chief operating officer. Burnett was previously Facebook's VP of global sales and operations. According to AllThingsD, Burnett will focus on Flurry's real-time bidding (RTB) platform.
Adweek wrote that a panel on the final day of Advertising Week -- moderated by Jay Sears, SVP of market development at Rubicon -- revealed that agency trading desks currently "touch just five cents of every dollars their companies handle."
In a Beet.TV interview with Joanna O'Connell, principal analyst at Forrester Research, Brian Gleason, Xaxis' North America managing director, said that TV, not digital, is the key to programmatic video. "Video in the digital arena continues to grow -- but the big opportunity is going to be tapping in to the broadcast dollars," he said.
"The emergence of RTB was critical because, for the first time, it allowed display marketers to target individuals rather than a website's audience," Business2Community wrote in an article exploring how Big Data and real-time bidding (RTB) have changed the fundamentals of display advertising. The article used Facebook and the Facebook Exchange (FBX) as an example.
The Drum reported that VivaKi's global CEO Frank Voris predicted that programmatic buying will "explode" if the likes of Google or Facebook invest in digital TV content. "The thing that will make it go faster is if the digital publishers, media owners - the Googles, the Facebooks, the Yahoos of the world, - if they make a big content investment then it'll go extremely fast, like a lightening rod," Voris told The Drum. "If someone steps up, as it's been rumoured in the States that Google may buy some NFL rights, but if somebody buys a major athletic sporting rights …
Adweek called AOL's "Programmatic Upfront" event "mostly an extended pep rally for data and machines." While AOL said it has "commitments from agencies Accuen, Amnet, Havas, Horizon, and Magna Global...the company was notably short on specifics and dollar amounts," wrote Adweek.
Advertising Age today posted an article titled, "It's About Time to Get Real About Real-Time Marketing," pointing out that Oreo's Super Bowl tweet is really the only memorable thing that has come out of the real-time marketing on Twitter trend. Additionally, and perhaps more importantly, the article notes that the Oreo tweet is really only memorable to people in the marketing business.
Adweek yesterday posted a Q&A with Bob Lord, CEO of AOL Networks. He was previously CEO of Razorfish, and the first question Adweek asked him was about why he moved from the agency side to a media company. "I actually have an engineering and a technical background, and I spent the beginning part of my career coding and programming robots on factory floors. So technology has always been in my DNA, and I still had that yearning to get back into the technology business," he told Adweek.
Matt Prohaska, programmatic advertising director of The New York Times, told Beet.TV that programmatic has been integrated in to everything The New York Times does. He added, "Our salespeople all around the world are selling programmatic programs -- first in display, soon to be in mobile and then eventually video." Check out the full, five-minute Q&A Beet.TV had with Prohaska.
Business Insider has reported that Simon Khalaf, CEO of mobile ad tech company Flurry, believes that an IPO is inevitable because of how large the business has become. This is not the first time Flurry has been attached to a potential IPO: it was a question nearly a year ago. Khalaf told Business Insider than he would "consider an IPO an entrance." He explained by adding, "We don't have a choice, our volume is too high and our scale is too big for anyone to absorb us."