Advertising Age has posted an article, written by Andrew Casale, VP of strategy at Casale Media, contending that "a better programmatic supply chain will root out fraud."
Advertising Age has reported that the New York Times is "building its automated ad-selling technology and expects sales from these channels -- broadly referred to as programmatic advertising -- to be a bigger part of its business."
ClickZ has posted an article exploring Yahoo's moves in the programmatic space, questioning whether or not the company can "make a dent" in the ad tech industry.
Mumbrella Asia has posted a Q&A with Barry Cupples, global CEO of investment for Omnicom Media Group, touching on the "challenges and opportunities of programmatic trading and why media agencies could have been quicker to embrace new media."
The Wall Street Journal has reported that cold remedy medication brand Zicam has "torn up its traditional media strategy this year as it looks to full[y] embrace programmatic advertising online and data-driven advertising on TV, along with digital radio and even digital billboards."
Yahoo7, the Australian branch of Yahoo Inc., has launched a programmatic ad exchange, Mumbrella has reported.
Programmatic ad tech firm Videology has opened a TV division, the Wall Street Journal has reported.
A Wall Street Journal post explores the possibility of Yahoo acquiring an ad tech company with the Alibaba cash it recently raised.
AdExchanger has reported that as much as 30 to 40% of the impressions flowing through AppNexus are "impossible to verify," citing multiple demand-side sources that says "AppNexus has over the past year or so allowed legions of new supply partners, many of a long-tail nature, into its ecosystem."
AdExchanger has reported that FreeWheel, a video ad server owned by Comcast, has partnered with programmatic video ad platform TubeMogul "to make premium video inventory accessible on a programmatic reserved basis."