Yahoo on Tuesday announced the launch of a new content marketing solution built specifically for Tumblr, Marketing Week has reported. The platform was unveiled at the IAB UK Digital Upfronts event.

Business Insider has posted an article arguing that programmatic advertising is "killing creativity in advertising," at least in the traditional sense.

Beet.TV has reported that Facebook surpassed YouTube in August 2014 when it came to desktop video views. "In the month of August, on desktop viewing, [Facebook] delivered about a billion more views than YouTube -- which is pretty amazing," Gian Fulgoni, co-founder and chairman emeritus of comScore told Beet.TV.

"Problems of supply and access have plagued private exchanges even as they grow increasingly popular," writes AdExchanger. "There are many reasons for this: Those who want to transact privately using programmatic 'pipes' may find little to buy."

"[M]any of the obstacles derailing big data efforts aren't rational," reads a McKinsey & Company article republished in Forbes. "They're emotional."

AdExchanger has posted a Q&A with James Colborn, direct and programmatic sales manager at Microsoft, about the company's programmatic plans.

"The idea of automated programmatic advertising sends 'alarm bells' ringing for some brands, according to Telefonica senior digital communications executive Andy Donaldson," writes The Drum.

"Many advertisers are aiming to expand their programmatic buys into TV this year," writes Beet.TV, citing Todd Gordon, EVP of Magna Global.

The Wall Street Journal has posted a Q&A with Daryl Simm, CEO of Omnicom Group's media operations, largely focused on TV budgets moving to digital channels. The topic of programmatic advertising is touched on, particularly as it relates to marketers bringing programmatic tech in-house.

Adam Epstein, president and chief operating officer of adMarketplace, a programmatic marketplace for search advertising, has posted an article on ClickZ likening the programmatic marketplace to Canal Street in New York City.