"Cox Media and TubeMogul have entered a unique partnership that will enable ad buyers to purchase linear TV ads and Web video ads via the same digital interface," reported the Wall Street Journal. "At the same time, Cox's local ads sales force will be able to sell local TV ads along with Web video ad space from a variety of sites, such as YouTube, Crackle and MLB.com."
The Wall Street Journal has posted an article exploring a research report released by media-buying agency Mediasmith, which conducted an experiment by purchasing demographic data from 11 different vendors in the U.S. and U.K. to use for targeting for one of its clients over a three week period in November. The findings: Not all ad-targeting data providers are created equal.
"Advertisers' demand for viewability is frustrating for publishers, who must contend with new contracts, new billing structures and new ways to value inventory, all while ensuring meeting viewability standards doesn't erode ad revenue," writes AdExchanger.
In an interview with Advertising Age, Hulu chief Mike Hopkins said that the company has seen "nothing but good news coming out of the viewability debate."
Yahoo has put to bed the Right Media Exchange (RMX), and AdExchanger writes that the "Yahoo Ad Exchange (YAX) has become a private marketplace of sorts, where demand can plug into Yahoo-owned and -operated supply."
According to the Wall Street Journal, Heineken USA will spend a quarter of its ad budget on digital media in 2015, with 10% being dedicated to programmatic channels.
AOL is reorganizing its sales structure, which includes at least 150 layoffs, as it continues to shift toward programmatic advertising. "They're keeping most account managers, while firing many sellers, leaving the account managers vulnerable to abuse in the operations group, with no sales management behind them any more. Clients will be enraged that this team is left to pick up the pieces," a source told Business Insider last week.
Per TechCrunch, AOL is laying off around 150 people, "with the majority in sales." The news comes as AOL continues to invest in programmatic ad technology.