"Fourteen months after Twitter acquired MoPub, its founder and CEO, Jim Payne, is leaving day-to-day operations for the mobile-ad exchange," Advertising Age has reported. "Mr. Payne will serve as an ad-tech adviser to Twitter's CFO, Anthony Noto."
Wall Street Journal
The Wall Street Journal has reported that Mediaocean has partnered with Videology, a programmatic video ad platform, to allow marketers to manage TV and digital video campaigns from a single interface.
AdExchanger has reported that insurance provider Allstate will brings its digital media-buying in-house beginning in the first quarter of 2015.
Undertone has appointed George Durden as SVP of technology to oversee the company's recently launched programmatic ad platform, dubbed Virtuoso, AdExchanger has reported.
Adweek has posted an article highlighting Google's push to support private marketplaces, and how doing so "is helping brands think about digital advertising" from a programatic point of view.
USA Today has posted a Q&A with Tim Armstrong, CEO of AOL, about the future of the Internet. While the interview was not focused on programmatic advertising, the topic did arise, with USA Today asking Armstrong to explain programmatic video ads.
AdExchanger has reported that Rubicon Project has hired Adam Chandler as SVP of revenue as the company looks to bring more brands to its Buyer Cloud.
Adweek has posted an article reporting that FitAd, a wearables ad network, "has begun facilitating automated promos for Amtrak's Acela Express service to folks who golf on courses along the Eastern Seaboard."
Visible World, a TV audience targeting firm, on Tuesday announced the appointment of Michael Malcy as SVP of business development, Multichannel News has reported.
The Drum has reported that "Google is aiming to shift more of its digital marketing budget into programmatically traded campaigns, and has set its sights on a 60 per cent target, according to its global chief marketing officer Lorraine Twohill."