Multichannel News has posted a Q&A on programmatic with Doug Livingston, president and COO, U.S. International Media; and Jim Caruso vice president, product strategy, Varick Media Management. The conversation focused on programmatic TV, namely why agencies and trading desks are moving into the space and what hurdles currently exist.
Krux, a data management platform (DMP), has hired Jon Suarez-Davis as chief marketing and strategy officer, AdExchanger has reported. Suarez-Davis was formerly VP of global media and digital strategy at Kellogg's.
Independent ad tech firm AppNexus has acquired Real Media Latin America, another ad tech company, reports AdExchanger. The move puts AppNexus in place to gobble up programmatic ad dollars being spent in the Latin American region.
Hill Holliday has spun out its media-buying and planning operations into a standalone shop called Trilia, Advertising Age has reported. Trilia will consist of 140 buyers and planners from both Hill Holliday and Erwin Penland, a sibling shop, writes Advertising Age.
Anthony Rhind, chief digital officer at Dents Aegis' Carat Global, is leaving the agency in August to join ad tech firm Adform, reports AdExchanger.
The Wall Street Journal has reported that European broadcast RTL Group, which has been dabbling in the digital video world through investments for the past several years, is making its Web video plans clear for the first time.
Seeking Alpha has made note of the fact that on Friday, the day after Comcast acquired TV ad-targeting firm Visible World, several public ad tech companies saw their stock prices rise. TubeMogul stock jumped roughly 6% on the day, Criteo rose 2.5% to hit a 52-week high and Rubicon Project gained over 6%, points out Seeking Alpha.
The Wall Street Journal has reported that DailyMail.com has invested $3 million in content recommendation platform Taboola. Taboola raised $117 million in funding earlier this year and received another pile of cash (in the "multi-million dollar" range) via a recent strategic investment from Baidu, the Chinese search giant.
"Zipcar is adding its voice to the increasingly loud criticisms of advertising agencies when it comes to transparency (or lack thereof) about their digital ad buying practices and pricing," writes the Wall Street Journal.
The quality of inventory available for programmatic buying is a "serious issue," according to a new ExchangeWire study reported on by The Drum.