VentureBeat has posted an article calling programmatic ad buying "advertising's new addiction," writing that it "has permeated every media platform and brand marketers are taking notice."
Mumbrella has reported that programmatic ad company RadiumOne has hired Patrick Darcy to serve as commercial director of Asia-Pacific, a new position at the company.
Julian Zilberbrand, EVP of activation standards, insights and technology at ZenithOptimedia Group, said to Beet.TV in an interview that agencies could build more private marketplaces in the next 12 to 18 months.
The Information has posted an article, citing "three people familiar with the plans," that Facebook "has been pouring resources into Atlas in advance of a big new push with the product, expected to coincide with the Advertising Week trade show in late September."
Inc. Magazine has released its annual 500/5000 revenue survey, and AdExchanger has posted a roundup of the ad tech companies that made the list.
Advertising Age has posted an article that covers the convergence of programmatic technologies and native advertising, and what brands can do to "remain human" through the process. The post was authored by Michael Brenner, head of strategy at NewsCred, a content marketing company.
Nice Advertising, a San Francisco-based agency, is "creating a programmatic buying outfit in-house, partnering with TubeMogul as its dedicated video demand-side platform," per AdExchanger.
Marco Bertozzi, EMEA and North America president of Audience on Demand, VivaKi's trading desk, told Beet.TV that buying inventory on open exchanges via real-time bidding (RTB) is not inheretenly bad, and that "where you buy within [the exchanges] is the important question."
Advertising Age has posted an article, written by Doug Miller, VP of analytics at Rocket Fuel, explaining how marketers should set KPIs in the "programmatic-era."
Campaign Asia-Pacific has posted a Q&A with PubMatic CEO Rajeev Goel exploring the topics of programmatic adoption in Asia, how "premium" publishers are using ad tech, what PubMatic is doing to expand in the region and what challenges the supply-side platform (SSP) has faced.