A new post from Marketing Land gives marketers a "primer on programmatic advertising," writing that "it's okay to give up control to focus on other campaign aspects" and comparing programmatic to self-driving cars.

The Drum has reported that Rovio, makers of Angry Brids, is testing "'programmatic direct' capabilities across its digital portfolio as brands continue to dedicate increasing amounts of budget to the programmatic space."

Chief Programmatic Officer -- or CPO -- is a new addition to the c-suite, writes Advertising Age, pointing to the New York Times, Washington Post, and Meredith all hiring chief programmatic execs in the past year.

Advertisers shouldn't be the only professionals worried about "programmatic" technologies replacing human workers, with "programmatic" in this case simply meaning any type of computer program.

Turn, a demand-side platform (DSP) with a data management platform, has partnered with Marketo, one of the top digital marketing automation platforms, Advertising Age has reported. Marketo has also partnered with Acxiom, another data management platform.

YuMe, a video ad network, has seen its shares drop over 10% following its Q2 earnings report that saw a "wider second-quarter loss" than expected and a "lowered ... full-year guidance," the Wall Street Journal has noted.

Seeking Alpha has posted a review of Yahoo, noting that its core display business is struggling to grow but that the company "thinks it can stimulate growth through an ad exchange, which is referred to as programmatic advertising."

A recent article at the Wall Street Journal speculates what AOL could do with the $300 million it's raising in a convertible bond offering.

Advertising Age has posted an article arguing that ad tech isn't a threat to agencies, but rather an opportunity.

The Wall Street Journal has posted an article saying that "ad firms are now doing their best to convince clients they have a handle on the [ad fraud] situation."