Digital content company Demand Media, which earlier this eliminated its direct sales business to focus entirely on programmatic, on Monday announced it has named Sean Moriarty as its new CEO.

Video ad platform Ebuzzing says about 30% of its business will be programmatic within two to three years, thanks to its growing list of partnerships with trading desks to create private exchanges, Beet.TV has reported.

Is viewability the solution to digital marketing's fraud and low-quality inventory problems, or just part of the solution?

Adweek has reported that Mediahub, the media arm of Mullen, has partnered with programmatic video ad platform Videology to run video campaigns.

Advertising Age has reported that WPP is rolling out a "flexible" alternative to Xaxis, the agency's programmatic trading desk.

Big data startup Adatao just raised about $13 million in a Series A round led by Andreessen Horowitz. Founded in 2012 by some former Google and Yahoo engineers, Adatao boasts the ability to process search queries -- in English or several computer languages -- in less time than it would take to verbalize said queries. “As more devices generating more data connect to the Internet, the ability to analyze data in real time will become more important,” The Wall Street Journal reports.

The Drum has posted a roundup of interviews featuring Starcom Mediavest Group's Steve Parker, co-CEO; VivaKi's president, EMEA and NA, Marco Bertozzi; and Carat's global president, Doug Ray, on the topic of programmatic TV.

BuzzFeed this week tapped Greg Coleman as its president, and Advertising Age caught up with him to talk about BuzzFeed's programmatic plans, among other things.

AOL will release its Q2 2014 earnings on Wednesday, August 6, and Trefis says the portal's RTB (real-time bidding) revenue growth will be in focus.

Advertising Age has posted an article exploring why media brands are reviewing their agencies, pointing to the shifting agency relationships FX Networks, Al Jazeera, ABC Family and NBCU have as examples.