Patrick Landi, executive director of programmatic sales at Time Inc., told Beet.TV that the company is using its first-party data on roughly 150 million consumers for its programmatic ad efforts.
ClickZ has published an article listing three challenges "stand[ing] in the way of offering premium programmatic via real-time bidding (RTB)."
Re/code has published an article written by Rajeev Goel, co-founder and CEO of PubMatic, who argues that even though programmatic advertising has already seen quite the boom in the past year, it's not done growing.
Microsoft on Thursday launched the Microsoft Video Network, a programmatic video ad service in Britain, according to The Independent.
Forbes has posted an article writing that automated ad buying has gone "mainstream" and is no longer "just for nerds."
Chris Dobson, former BBC Worldwide VP and general manager of advertising, believes the programmatic market must earn more trust from publishers and advertisers alike before the "precious metals" -- or premium inventory -- will be traded programmatically, according to The Drum.
Demandbase, a retargeting platform for B2B marketers, this week announced it has closed a $15 million round of equity financing. Greenspring Associates led the round.
Arguably oversimplified audience measurements, unique visitors and page views have been dirty words among many media pros. Raju Narisetti, SVP of Strategy at News Corp., thinks they’re great, however. “I remain a big fan of page views per visit (a sign of engagement) and repeat visits (a sign of loyalty) as variations on relatively conventional -- and important -- metrics that are still critical to both our journalism and the business model that supports our journalism,” Narisetti writes in Poynter.org.
AdExchanger has reported that IgnitionOne has acquired Knotice, a data management platform (DMP) and email service provider. Knotice has around 70 employees, per AdExchanger.
Joining a chorus of native ad critics, Om Malik thinks the model is a loosing proposition for most publishers. “Native advertising may be a cure-all for digital media, but not for the publishers,” Malik writes in Fast Company. Why? Like most naysayers, he doesn’t believe a native strategy can be scaled without disrupting the users’ viewing experience, which native ads aren’t supposed to do. In short, “You can't build a single repeatable format.”