CMO.com
CMO.com has reported that AppNexus, a programmatic ad platform, has opened an office in Australia.
ReadWrite
Dennis Crowley isn’t the first CEO to wax optimistic about advanced product and service recommendation. But, in an interview with ReadWrite, Foursquare’s founder seems absolutely confident he can crack the discovery code. “The simple act of ‘checking-in,’ … does more than alert followers to where you are -- it creates a data point that contains significant personal information about you and the businesses you patronize,” according to ReadWrite. “Foursquare's aim is to turn that data into new services for you -- and its advertisers and partners, of course.”
AdExchanger
AdExchanger has reported that Lotame, a data management platform (DMP), has acquired AdMobius, a company that specializes in cross-device targeting. Terms of the deal were not disclosed.
Advertising Age
Advertising Age has posted an article written by Nancy Hill, president and CEO of the 4A's, challenging advertising automation to "bring it on."
Bloomberg
Kauli, a Japanese supply-side platform, is planning an initial public offering on the Tokyo Stock Exchange, Bloomberg has reported.
Business Insider
Business Insider reported that Dunnhumby has bought Sociomantic, an ad retargeting firm, for $175 - $200 million. However, Business Insider makes it clear that it "heard this information from two industry sources who are not Dunnhumby or Sociomantic employees."
VentureBeat
Adbrain, a London-based company that helps advertisers target consumers across devices, has raised $7.5 million in funding, according to VentureBeat.
Campaign Asia
Innity, a digital media network and tech provider for Southeast Asia, has integrated with Google and Turn to up its real-time bidding (RTB) offering, Campaign Asia has reported.
Bloomberg
Bloomberg reported earlier this week that RadiumOne "is in the final stages of preparations for an initial public offering."
Campaign Asia
Neo@Ogilvy Hong Kong has named Vincent So, associate media director, as its lead in building the company's programmatic and real-time bidding (RTB) capabilities, Campaign Asia has reported.