Business Insider has posted an article, which cites a BI Intelligence report, saying that programmatic ad buying on mobile is growing "incredibly fast," and that while it offers scale, its "impact is debatable."
The Drum has reported that WeatherFX, The Weather Channel's "weather-intelligent marketing platform," has launched across Europe.
Marketing Land has posted an article naming five use case scenarios of real-time marketing, including Breaking News (such as the BP Gulf oil spill) and Customer Interaction.
Advertising Age today posted a video showing AOL Networks' CEO Bob Lord giving his thoughts on programmatic in 2014. He expects marketers to "fall in love" with automation in 2014, and believes 2015 is when winners and losers will be revealed.
ClickZ this week posted an article exploring whether or not programmatic premium will overtake real-time bidding (RTB) in China. Programmatic premium is applying programmatic technologies to "premium" ad buys, with premium being defined by the buyers and sellers. RTB is typically associated with "remnant" -- or leftover -- ad space.
A Seeking Alpha post writes that "the ad tech industry continues to be a frustrating and difficult place for investors," citing Millennial Media's "numerous lumps" and recent killer IPOs from the likes of Rocket Fuel.
Beet.TV has posted an interview with Tim Gentry, Guardian News and Media's revenue director, about programmatic and video. In the interview, Gentry calls programmatic "appropriate" for video because of fragmentation.
Business Insider has posted an article explaining why real-time bidding (RTB) is going to "completely change" the mobile advertising equation. "Desktop programmatic buying of display is already hugely popular," the article reads. "The coming impact on mobile stands to be even more significant."
AdExchanger has reported that Turn, a demand-side platform (DSP) and data management platform (DMP), is seeking new funding at a valuation between $650-700 million. The article also speculated on a "probable" IPO in 2014.
Advertising Age has reported that the majority of CMOs are looking to buy programmatic ads directly and forego the use of an agency, per a CMO Club poll.