• Automation: A Holiday Gift For Marketing Teams?
    ClickZ today posted an article calling automation the holiday gift that will help marketing teams not stress out over the next month or so.
  • TV Tech Platform Clypd Raises $7.2M
    TechCrunch has reported that Clypd, a television technology platform, has raised $7.2 million in series A-1 funding. The round of investment was led by Atlas Venture.
  • News Corp. Looking To Programmatic To Rebound
    AdNews has reported that News Corp. CEO Robert Thomson told investors the company's recently launched private exchange is a "central plank in its plans to bounce back after posting weaker than expected revenues for three months to September."
  • Russian Mobile RTB Platform AdMoment Raises $3 Million
    VentureBeat has reported that AdMoment, a mobile real-time bidding (RTB) platform based in Moscow, has raised $3 million in investment from two venture funds -- Prostor Capital and e.ventures.
  • Adap.tv's Fitzpatrick Splits 'Prorgrammatic' Into Three Groups
    "Programmatic for us is divided...into real-time, fixed price, and upfront auctions," Brian Fitzpatrick, EMEA managing director for Adap.tv, told Beet.TV.
  • Using Big Data To Get Closer To Consumers
    AdExchanger recently posted an article written by Jason Kelly, CEO of Sociomantic, exploring how marketers can use Big Data to get closer to their customers. "The goal, of course, is to understand the customer so well that a meaningful relationship can be established across devices, channels, time and touch points," the post reads.
  • Could The Programmatic Revolution 'Bust' Agencies?
    AdNews interviewed Daniel Schotland, VP of operations at TubeMogul, and he argued that media agencies could end up in a "programmatic or bust situation."
  • Programmatic Growing In Asia
    Warc has reported "the use of programmatic buying is growing rapidly across Asia and could lead to a reduction in the number of media agencies."
  • Centro Acquires SiteScout For $40 Million
    Advertising Age on Tuesday reported that Centro has acquired SiteScout, a demand-side platform (DSP) for $40 million.
  • Rocket Fuel's Trigg: Invest In The AI Behind RTB
    The Drum reported that Dominic Trigg, UK managing director of media buying platform Rocket Fuel, said for real-time bidding (RTB) the industry needs to "stay ahead of the curve and invest in the infrastructure behind the business."
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