Adweek
Adweek this week posted an article, titled "Programmatic for Dummies," in an attempt to answer: "What is programmatic anyway?"
The Guardian
The Guardian has posted an opinion piece arguing that client-side marketers should care about real-time bidding (RTB). The article names brand protection, agency accountability, and competitive issues as the underlying reasons why "data-driven, automated display advertising" needs to be on their radars.
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