AdNews has reported that Ben Green, ex-national sales director of data-driven advertising at Fairfax, has joined Turn, a demand-side platform (DSP).
The Drum has posted a Q&A with execs from VivaKi, IBM, Xaxis and others on the topic of how programmatic can be better understood by advertisers.
Advertising Age on Thursday posted an article about Fourqaure, and how the company is working with Turn to deliver ads on PCs, tablets and phones. "Foursquare is formalizing its entry into the programmatic ad world as it moves to diversify beyond ads within the Foursquare app and generate more revenue from its trove of location data," the post reads.
The Drum has posted an article exploring whether or not programmatic is "the solution for publishers' online financial model conundrum." "For programmatic to be a real benefit for publishers, the key is filling unsold inventory for a good price, not for rock-bottom scraps," the post reads.
Media Week has posted a list of "10 things you need to know about programmatic," written by Graham Wylie, EMEA marketing director at AppNexus.
Beet.TV has reported that "Google will invent more resources in 2014 on improving its advertising technologies for buy-side customers."
Advertising Age on Tuesday wrote an article highlighting a new trading desk looking to serve multicultural advertisers only. The trading desk was launched by The Cipher Group in conjunction with MediaMath's Huddled Masses Media and The NorthStar Group. "The aim is to build relationships with publishers whose content attracts multicultural audiences so the trading desk can easily run campaigns across their sites when asked," the post reads.
Expanding its ecommerce efforts, domain name giant GoDaddy is about to launch a new storefront for small businesses. Comparing the new “GoDaddy Online Store” to Shopify, TechCrunch writes: “It’s meant to serve the small business customer who may not be technically inclined when it comes to setting up an online shop.” GoDaddy exec Sandeep Grover told TechCrunch: “We felt that there’s no solution that’s easy, affordable or extensible.”
Adweek has posted a Q&A with Chip Schenck, VP of programmatic sales and strategy at Meredith. Adweek asked Schenck what it is a programmatic sales head actually does.
VentureBeat wrote a story, written by Roi Chobadi, co-found and chief product officer of LiquidM, titled: "Mobile ad tech's dirty secret: real-time bidding isn't all it's cracked up to be."