• Turn Taps Green From Fairfax
    AdNews has reported that Ben Green, ex-national sales director of data-driven advertising at Fairfax, has joined Turn, a demand-side platform (DSP).
  • VivaKi, Xaxis, IBM On Advertisers Better Understanding Programmatic
    The Drum has posted a Q&A with execs from VivaKi, IBM, Xaxis and others on the topic of how programmatic can be better understood by advertisers.
  • Foursquare Opens Up About Programmatic Ads
    Advertising Age on Thursday posted an article about Fourqaure, and how the company is working with Turn to deliver ads on PCs, tablets and phones. "Foursquare is formalizing its entry into the programmatic ad world as it moves to diversify beyond ads within the Foursquare app and generate more revenue from its trove of location data," the post reads.
  • Can Programmatic Solve Online Publishing's 'Financial Conundrum'?
    The Drum has posted an article exploring whether or not programmatic is "the solution for publishers' online financial model conundrum." "For programmatic to be a real benefit for publishers, the key is filling unsold inventory for a good price, not for rock-bottom scraps," the post reads.
  • 10 Things To Know About Programmatic
    Media Week has posted a list of "10 things you need to know about programmatic," written by Graham Wylie, EMEA marketing director at AppNexus.
  • Google Has Eyes On Buy-Side In 2014
    Beet.TV has reported that "Google will invent more resources in 2014 on improving its advertising technologies for buy-side customers."
  • New Trading Desk Focuses On Reaching Multicultural Audiences
    Advertising Age on Tuesday wrote an article highlighting a new trading desk looking to serve multicultural advertisers only. The trading desk was launched by The Cipher Group in conjunction with MediaMath's Huddled Masses Media and The NorthStar Group. "The aim is to build relationships with publishers whose content attracts multicultural audiences so the trading desk can easily run campaigns across their sites when asked," the post reads.
  • GoDaddy Adding New Ecommerce Storefront
    Expanding its ecommerce efforts, domain name giant GoDaddy is about to launch a new storefront for small businesses. Comparing the new “GoDaddy Online Store” to Shopify, TechCrunch writes: “It’s meant to serve the small business customer who may not be technically inclined when it comes to setting up an online shop.” GoDaddy exec Sandeep Grover told TechCrunch: “We felt that there’s no solution that’s easy, affordable or extensible.” 
  • Meredith's Chip Schenck on Programmatic
    Adweek has posted a Q&A with Chip Schenck, VP of programmatic sales and strategy at Meredith. Adweek asked Schenck what it is a programmatic sales head actually does.
  • Mobile RTB Not 'All It's Cracked Up To Be'
    VentureBeat wrote a story, written by Roi Chobadi, co-found and chief product officer of LiquidM, titled: "Mobile ad tech's dirty secret: real-time bidding isn't all it's cracked up to be."
« Previous Entries