Advertising Age has posted an article, written by TubeMogul CEO and co-founder Brett Wilson, exploring why "going viral" is no longer every video advertiser's main goal.
Marketing Week has posted an article arguing that marketers need more programmatic expertise.
AdExchanger has reported that Horizon Media, an independent U.S. media agency, is rolling out a programmatic division. The new division, dubbed HX, will "handle [Horizon's] machine-driven ad buys for clients."
Forbes has posted a "primer on the progression of programmatic media, from search to TV," walking readers through the "spectrum of programmatic attributes that marketers need to understand," including pricing, inventory, insertion and data.
The Wall Street Journal has posted an article explaining why advertisers are questioning how agency trading desks work, specifically when it comes to fees.
ClickZ has posted an article written by Ben Plomion, VP of marketing at Chango, arguing that native advertising can't go programmatic but content marketing can. When it comes to what counts as "native" and what counts as "content marketing," there is some definition overlap.
Tremor Video has appointed Sue Hunt head of programmatic, Europe, according to The Drum.
AOL's Adap.tv this morning announced it received a patent for its method of applying "conversion tracking" to TV audience targeting. In an interview with the Wall Street Journal, Adap.tv Chief Scientist Brendan Kitts explains the significance of it.
MediaTel has reported that Adbrain, a London-based ad tech company, has appointed Tim Abraham as its director of data platforms. He joins Adbrain from Xaxis, where he directed the company's EMEA data and audience division, per MediaTel.
AdNews has posted an article featuring thoughts from Esther Carlsen, Xaxis' general manager, Australia. Carlsen "warned against letting the machines take over entirely," at the recent DNA 14 conference, citing the Wall Street 'Flash Crash' of 2010 as a reason why.