ClickZ on Wednesday posted a commentary piece written by Ben Plomion, VP of marketing at Chango, saying that programmatic media-buying is "finally [proving] the ROI of social media investment."
The Onion is taking direct aim at some of the more despised trends currently shaping the Web from native advertising and link bait to listicles and pseudo-insightful personality-driven questionnaires. Clickhole.com, a new site from The Onion, will exist entertain audiences by mocking and shaming sites like BuzzFeed and Upworthy, the New York Business Journal reports. "Every post is engineered to be as shareable as possible, so it spreads like a deadly wildfire on social media," according to "Jim Haggerty," an Onion News Network host played by Brad Holbrook.
AOL's Adap.tv has partnered with StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe, per M&M Global.
RadiumOne CEO Gurbaksh Chahal has reportedly "pleaded guilty to one charge of domestic violence battery and one charge of battery" related to an August incident in which he was charged with 45 felony counts for allegedly beating his girlfriend, per the "Daily Mail."
Malaysia and Singapore are expected to be the top two markets in Asia in 2014 when it comes to spend via real-time bidding (RTB). That's according Marketing Interactive, which cites a Magna Global report: "The International State of Programmatic."
Marketing Land has posted an article written by James Green, CEO of Magnetic, explaining "how content and data-driven marketing can co-exist," namely through "programmatic native."
Michele Tobin, VP of global brand partnerships and advertising at Rovio -- creators of the "Angry Birds" franchise -- told AdExchanger in a Q&A that the company is "gearing up to do direct programmatic sales with select brands."
ClickZ has posted an article written by Maja Millicevic, VP of demand partnerships at sovrn, exploring why some reluctance remains amongst publishers when it comes to embracing programmatic.
Hamburg, Germany-based Bauer Media Group recently restructured its sales team, and the company's group managing director, Richard Dunmall, told The Drum the company will be "ramping up its programmatic offering in the months ahead."
Engagement ad company true[X], formerly known as SocialVibe, has added three members to its board, Forbes has reported.