Inneractive, mobile supply-side platform (SSP), has closed a $6 million Series C round of funding, TechCrunch has reported. The round was led by existing investor Evergreen.
Adweek has reported that Demand Media, a digital content company, has eliminated its direct sales business and will now focus entirely on programmatic. Demand Media would not say how many positions were eliminated.
ClickZ has posted an article saying "premium mobile video" doesn't fit into the programmatic picture "when you look at the economics."
Federated Media has sold its content marketing business to LIN Media. Additionally, it has rebranded the programmatic side of the company to Sovrn Holdings.
AdExchanger has posted a list of five ad tech memes to "know for 2014." Second on the list is "No Cookie, No Problem."
Adweek has posted an article written by Kirk McDonald, president of PubMatic, predicting that all Super Bowl ads will be delivered programmatically in 2020.
It should be a happy time for predictive analytics firm Scout Analytics, having just been acquired by ServiceSource for $32 million. Dampening any celebration, however, a group of preferred stockholders have reportedly filed suit against Scout Analytics’ board, alleging that it engaged in “self-dealing, corporate waste, and gross negligence” by failing to entertain a counter-financing offer at a higher valuation by a potential investor. “That deal would have valued the company at $40 million,” GeekWire reports.
ClickZ has posted an article listing three basic questions marketers should ask when confronted with the term "programmatic."
"[P]rogrammatic buying, although largely understood to be permanent and well-established within the world of display advertising, is still very much in its infancy with respect to online video," wrote Adweek. The article covers real-time bidding (RTB), and warns advertisers: "don't trust -- and definitely verify."
The Huffington Post recently posted an article titled "What's Bigger Than Big Data?" "[Y]ou have brands worrying about big data, when they're still pretty sucky at small data," it reads. "That doesn't diminish big data's ever-growing importance or its pending dominance, but it does take a lot of the steam out of the shiny bright object syndrome engines that we're all faced with these days."