Ad tech company Adbrain has appointed Tim Abraham as director of data platforms, according to The Drum. Abraham was previously EMEA director of data and audiences at Xaxis.

Advertising Age has posted an article arguing that programmatic advertising isn't ready to deliver what brand marketers want -- a connection with consumers.

Forbes recently posted an article dated July 5, 2020, suggesting that programmatic could end the role of media salespeople. The post peers six years into the future, but it references something that happened just weeks ago.

ABC is working with Google to promote the new TV show "Rising Star" online via a programmatic exchange that "only places ads in prominent positions, ones that are not typically associated with automated buying," Adweek reports.

AdNews has reported that Ben Green, a former Fairfax executive who left to join Turn several months ago, has shifted gears again. Green has joined Yahoo7 as sales director, programmatic, DR and stream, per AdNews.

AP is using "automation technology from a company called Automated Insights to produce stories about earnings reports," Poynter has reported. Lou Ferrara, managing editor at AP, told Poynter that the software will let AP write up to 4,400 stories automatically each quarter rather than 300 stories manually.

Adform, a Denmark-based ad tech company, this week released its own data management platform (DMP), AdExchanger has reported.

Medianama.com this week reported that Binay Tiwari, director of global marketing and product at Vserv.mobi, a mobile ad exchange, has quit the company and plans to start his own venture.