Trefis recently upgraded its price estimate for AOL from $34 to $42 "based on the company's continued strong growth in advertising revenues."

Beet.TV has posted a Q&A with Simulmedia's CEO and founder Dave Morgan. In it, Morgan says many people "underestimate" television advertising. He added, "We can't have real-time ad deliver in linear TV - the infrastructure doesn't support it - that's many, many years away."

RadiumOne, a demand-side platform (DSP) and data management platform, has launched in Australia, B&T has reported. Ninemsn is its first local publisher partner.

AdExchanger has posted an article taking a look at the "dark horses" in the "cross-device targeting race." The article lists Facebook, Apple, Google and Twitter as the usual suspects, but calls out retailers and subscriptions brands as "two groups flying under the radar."

TechCrunch has reported that TripleLift, a company that last month unveiled a native ad exchange, has raised $4 million in Series A funding.

The Guardian has posted an article exploring the topic of native advertising and whether or not it's scalable through real-time bidding (RTB). The post says, "...the excitement among publishers is tangible, but the reality of making this work is more complex than first imagined."