• Automation Needed To 'Intelligently' Interpret Big Data
    The Guardian
    A new report from PricewaterhouseCoopers says "that advertisers are increasingly looking to programmatic and native solutions to improve display advertising performance," writes Rupert Staines, EMEA managing director at RadiumOne, in The Guardian.
  • BI Intelligence Projects $18.2 Billion Spent On RTB In 2018
    Business Insider
    A new BI Intelligence report from Business Insider projects the real-time bidding (RTB) marketplace to account for over 33% of U.S. digital ad sales by 2018, gobbling up $18.2 billion in spend.
  • Make Better Use Of Your Data
    VentureBeat
    VentureBeat has posted an article written by Matt Westover, general manager of audience suite at Turn, urging markets to "demand more from [their] data."
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