Ad tech and retargeting firm AdRoll on Wednesday announced a new product called SendRoll, which aims to extend retargeting to email marketing. AdRoll’s new product draws on email’s strengths and augments them with the power and scale of retargeting. "AdRoll has a deep history in retargeting, remarketing, and programmatic advertising. Those are jargony terms for what amounts to tracking people who visit your site and displaying relevant ads to them as they visit other sites online," according to a report in VentureBeat.

SNL Kagan interviewed Dax Hamman, chief product officer at Rubicon Project on a wide range of topics. Hamman's thoughts on ad blocking are notable. First off, he doesn't see ad blocking as a threat because "we want to hear the consumer's perspective. As an industry, I do not think we have engaged with consumers enough, and that made ad blocking inevitable. Adtech companies are now trying to correct that by understanding consumer preferences by analyzing data." Hamman maintains what many have said: ad blocking is the consumer's message to the industry and marketers that they "suck." He added, "Many will …

Boing Boing reports that on Wednesday U.K. culture secretary John Whittingdale gave a speech at the Oxford Media Convention where he compared adblocking to piracy and vowed "to set up a round table involving major publishers, social media groups and adblocking companies in the coming weeks to do something about the problem." Whittingdale lumped in AdBlock Plus' business model which promises users that ads will be blocked, then quietly charges publishers to break that promise, with adblocking itself, which many users opt into for perfectly legitimate reasons: saving mobile battery life, blocking drive-by malware, improving the reading experience and preventing …

Speaking at Borrell Associates' Local Online Advertising Conference, StreetFight reports that IAB CEO Randy Rothenberg told the audience that “Ad blocking represents the new normal in the media industry." And if the current trends persist, ad blocking could soon “surpass 50% on most sites.” Rothenberg implied that the proliferation of ad blocking is a result of an imbalance in power that has developed over time in the online media industry. "Over the 20-plus year history of the open web, in our industry … we’ve just let the balance of how we interact with each other get out of whack relative …

Ad tech developer Sonobi on Tuesday said it will partner with Omnicom Media Group's Annalect Group, its digital data and analytics unit. Annalect will integrate Sonobi's Jetstream platform into its ad tech stack with a focus on the platform's enhanced "server-to-server" buying capability, Sonobi stated. Sonobi will work with Annalect to enable a "1-to-1 publishing solution that will allow the organization to pre-qualify audiences on publishers' properties and purchase audiences directly with no financial intermediary."

What? CampaignUS reports that ad blocking is having no effect on the snack food giant Mondelez. Matt Stockbridge, the analytics manager at Mondelez, told the Newsworks’ Shift 2016 conference that the marketer of Oreos doesn't fear ad-blocking. "Although Stockbridge acknowledged ad-blocking is a problem for the wider industry, he felt that Mondelez’s brands could flourish because 'we are trying to create content that people want to interact with' and share on social media. Most of the time, we are talking about chocolate. How difficult can it be?" Stockbridge acknowledged it might not be a popular view, but "we’d probably welcome …

AdExchanger takes a look at what becomes of data after a presidential campaign is suspended. Apparently the data assets are reused by other candidates, much to the chagrin of political operatives. The report points out that Gov. Scott Walker’s campaign ended abruptly and to pay down debt, the campaign sold or rented its proprietary data. “It isn’t a new thing,” said Mark Stephenson, founder of the Republican consultancy Red Oak Strategic and former chief data officer to Walker’s campaign.  “Everyone rented the Romney email list too.” Further, "Matt Oczkowski, chief digital officer on the Walker campaign, said the hardest part is watching great, long-term products languish …

Social Times reports on a Locowise study that shows Instagram’s post engagement rate of 0.95 percent of total audience fell to the lowest point since Locowise began studying the network 10 months ago. The rate declined 12.04 percent from December. Locowise said Instagram post engagement rate has fallen 66.07 percent over the past 10 months. "Despite the slump, the post engagement rate for Instagram in January was still higher than those for Facebook (0.46 percent) and Twitter (0.09 percent). 91.83 percent of posts on the brand accounts studied by Locowise in January were images, and image posts engaged 0.97 percent …

Re/code reports that Sriram Krishnan, the Facebook executive who’s been running the company’s ad network, is headed to Snapchat. Krishnan joined Facebook in 2013 and helped launch the ad network, called Audience Network, in early 2014 so that Facebook could sell display and video ad space inside apps it doesn’t own. Krishnan announced that he was leaving Facebook last week in an email, according to sources. Krishnan apparently will be part of the company’s growth and revenue team.

ExchangeWire speaks to Sanjay Dholakia, CMO of Marketo about how ad blocking is helping to unite the two worlds of ad tech and marketing technology who says, "The sad reality is that fewer and fewer people seem to be paying attention [to advertising]". That's despite increased spending in the U.K. Dholakia goes on to say: "I think ad blocking could be a wonderful thing. For too long advertising has been the broadcast of mass messages to customers, often intrusive and irrelevant. With the number of poor quality ads we’re targeted with on a daily basis, it’s no wonder people are …